Customer Insight Group Loyalty Blog

The age of engage is about reshaping your business and moving from marketing to moms from a mass market approach to a focus on connecting with mothers as part of their community. It is a paradigm shift from pushing the message through mass channels to being a part of the conversation. Only then can companies [...]

Filed under: Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »

Consumers who are members of rewards programs, like Bon Ton Your Rewards, True Value Rewards and Borders Rewards, are far more likely to be Word-of-Mouth (WOM) champions for their favorite brands than non-members, and the more active their program participation, the more likely they are to exhibit WOM behavior, according the Colloquy study titled “The [...]

Filed under: Brand Loyalty, Emerging Marketing Strategies, Loyalty Marketing, Marketers Toolbox | No Comments »