Posted on May 11th, 2009 by Sallie Burnett
In 2009, there has seen an increase in companies implementing multi-tender loyalty programs. A couple reasons for this trend include: Companies wanting to reduce their media spend and focus their resources on communications that are measurable and targeted to their best segments. Banks are severely restricting their consumer lending and reducing new account growth of [...]
Filed under: Best Customer Management, Customer Experience, Loyalty Marketing | No Comments »
Posted on May 11th, 2009 by Sallie Burnett
In today’s economy the retailers that are flourishing may surprise you. Everyone knows low-price leader Walmart is the recessionary darling, but what other marketers are seeing their strategies pay off? What role does customer loyalty play in the success? CVS/Pharmacy, unlike much of the retail category, posted a 2% rise in revenue during the third [...]
Filed under: Best Customer Management, Loyalty Marketing, Uncategorized | No Comments »
Posted on May 11th, 2009 by Sallie Burnett
Is there a correlation between the customer’s experience and loyalty? The answer is yes and for many industries it is a very strong correlation. A study conducted by Forrester, examined the connection between customer experience and three components of loyalty: Reluctance to switch business from a company Willingness to buy another product from a company [...]
Filed under: Current News, Customer Experience, Loyalty Marketing, Uncategorized | No Comments »
