Consumers Stay Loyal to Brands

Posted on April 4th, 2009 by Sallie Burnett

A survey found that customers will remain loyal to brands, even expensive ones, if they perceive that the value is worth the price. In fact, consumer expectations regarding brand value went up 20 percent, according to the 2009 Brand Keys Customer Loyalty Engagement Index. Those brands that aren’t perceived as being worth it will fall [...]

Filed under: Current News, Loyalty Marketing | 1 Comment »

Victoria’s Secret: CRM as the Primary Marketing Tactic in Down Economy

Posted on April 4th, 2009 by Sallie Burnett

Amy Stevenson, Associate VP, Customer Marketing at Victoria’s Secret, shared with the attendees of RAC 2009 Show in Las Vegas how Victoria’s Secret’s objectives, strategies and metrics have been fine tuned to address new consumer attitudes and behaviors in this economic climate. She discussed how to create the optimal marketing mix to maintain customer spending [...]

Filed under: Current News, Customer Experience, Loyalty Marketing, Uncategorized | No Comments »