Posted on February 23rd, 2009 by Sallie Burnett
Now more than ever, businesses are turning to strategic analysis of customer data to gain more actionable insight into what is motivating and driving how customers behavior. Customer insight is enabling organizations to create relevance for their customers by learning how they think; what they buy; what they use; and how they want to relate [...]
Filed under: Current News, Emerging Marketing Strategies, Marketers Toolbox, Uncategorized | 1 Comment »
Posted on February 20th, 2009 by Sallie Burnett
The ability to master multi-channel marketing is becoming increasingly vital for companies as they are struggling with the dynamics of how to profitably grow their business in a changing economy. Employees are disgruntled and shareholders are dismayed. And unfortunately, a recent study by Experian shows that many retailers and home shopping companies are failing to [...]
Filed under: Best Customer Management, Customer Experience, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on February 9th, 2009 by Sallie Burnett
[E Commerce Times, 1/27/09} Building relationships is an important part of sales, and E-Commerce News offers tips for how to build them effectively. Among them: Know your customer by following their Facebook and Twitter feeds and by reading their blogs; compensate non-sales staff for sales they make; and pay the sales staff something besides commission. [...]
Filed under: Best Customer Management, Current News, Customer Experience, Emerging Marketing Strategies | 1 Comment »
Posted on February 4th, 2009 by Sallie Burnett
In my previous posts, I sited the recent study by Colloquy that found that customers who participate in loyalty-building efforts are 70 percent more likely to actively recommend a product, service or brand than the general population. I thought you might want to see this strategy in action with the Royal Caribbean Cruises’ efforts. Rachel [...]
Filed under: Best Customer Management, Current News, Customer Experience, Loyalty Marketing, Marketers Toolbox | 14 Comments »
Posted on February 4th, 2009 by Sallie Burnett
c[Brandweek, 2/3/09] Brands better keep members of their rewards programs happy. A new study from Colloquy finds that customers who participate in loyalty-building efforts, like MyCokeRewards and the Best Buy Reward Zone, are 70 percent more likely to actively recommend a product, service or brand than the general population. Read the full story.
Filed under: Best Customer Management, Current News, Customer Experience, Loyalty Marketing, Marketers Toolbox | 2 Comments »
Posted on February 1st, 2009 by Sallie Burnett
[Multichannel Merchant 1/9/09] At the NRF 98th Annual Convention & Expo, senior execs from PetSmart, Urban Outfitter and Retail Horizons discussed how to keep customers in these tough economic times. These retail execs echoed advice given in my previous post about Wawa’s customer experience management strategies. According to Retail Horizons: Benchmarks for 2008 and Forecasts [...]
Filed under: Current News, Customer Experience, Uncategorized | 1 Comment »
