Wawa Reveals How to Survive a Recession

Posted on January 29th, 2009 by Sallie Burnett

[Convenience Store News, 1/28/09] I was very impressed when I read what Harry McHugh, Wawa’s senior vice president, said about the convenience store’s strategy for surviving the downturn in the economy. The company’s focus on maintaining the customer experience is sure to lead Wawa’s way out of difficult times. Intensifying the company’s focus on the [...]

Filed under: Current News, Customer Experience, Emerging Marketing Strategies | 3 Comments »

Tap into Facebook to Persuade Consumers to Buy

Posted on January 28th, 2009 by Sallie Burnett

According to comScore, Facebook is the leading social networking site based on monthly unique visitors, Facebook attracted 132.1 million unique visitors in June 2008, compared to MySpace, which attracted 117.6 million. According to Alexa Internet, a California-based subsidiary company of Amazon.com, Facebooks’ website’s ranking among all websites increased from 60th to 7th in terms of [...]

Filed under: Emerging Marketing Strategies, Marketers Toolbox | 4 Comments »

Future of Direct Marketing

Posted on January 22nd, 2009 by Sallie Burnett

On January 12, 2009 , the Direct Marketing Association (DMA) released a qualitative report on the future of direct marketing. As you would expect, direct marketing is here to stay because it is measurable, interactive and accountable. The DMA polled over 35 well-respected direct marketing leaders from a broad array of verticals and channels such [...]

Filed under: Current News, Marketers Toolbox | 1 Comment »