As we approach 2009, you may be looking for marketing tactics and strategies that will do more with less – less time, less money and, in some cases, less staff. Viral marketing is a powerful tool in your toolbox. Think about it. How many times today have you forwarded news, articles and even jokes to [...]
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Loyalty Marketing defined as the, “Discipline of identifying and nurturing the yield of best customers through a long-term, reciprocity, value-added relationship,” has four key elements in the definition: Discipline: Loyalty is not about short-term promotional tactics or a points program that is launched today and forgotten. It is needs to be a set of ongoing [...]
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Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of us use each morning probably is one we have used for years, as maybe our coffee, soap and cleaning solutions. We generally order from [...]
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