Posted on June 22nd, 2010 by adunnigan
[Compete, June 8, 2010] Savvy consumers have long looked to coupons for additional savings, but a recent study shows that online coupons can have a significant impact on a retailer’s bottom line. According to a recent “Online Shopper Intelligence” survey conducted by Compete, one-third of online shoppers generally use coupon sites while shopping online. What [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on May 20th, 2010 by adunnigan
[Forbes, April 9, 2010] Ford’s VP of global marketing, Jim Farley recently described the recession simply as a “blessing” for the automaker. With plummeting sales and loss of consumer sentiment, companies have been challenged to reexamine their business models, listen more closely to their customers, and offer greater value in order to retain customers. Marketers that [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on April 8th, 2010 by adunnigan
In just two years, over 2 billion downloads of more than 100,000 iPhone apps have been completed. The mobile web experiences more than 450 million users worldwide. 40% of all U.S. adults have downloaded as least one mobile application. A recent report published by COLLOQUY explores how smartphones are transforming the way consumers shop, buy, [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on April 8th, 2010 by adunnigan
[CMO Council Report, 2010] Consumers’ wallets are filled with loyalty program cards these days. Yet, a recent report by the CMO Council revealed that… 54% of consumers polled feel that programs lack personalized messaging and valuable rewards. This consumer sentiment is one of greatest challenges for loyalty marketers. Advancing programs beyond basic structure must be [...]
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Posted on April 8th, 2010 by adunnigan
[Brandweek, February, 2010] Marketers have clearly realized the value of customer insight and retention through loyalty programs, but are consumers still responding to the value-added benefits? A recent poll conducted by the CMO Council discovers a “yes, but” attitude: 67.7% of consumers belonged to loyalty programs in 2009, up nearly 20% from 2007. 16.4 percent [...]
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Posted on September 15th, 2009 by Sallie Burnett
The current economic climate finds the retail sector battling to sustain their business under intense financial pressure. Consumers have so much choice available to them that retailers must make sure they offer customers the choice of shopping via multiple channels so they can buy goods in the preferred way. Retailers like Lands’ End, Abercrombie & [...]
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Posted on August 7th, 2009 by Sallie Burnett
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies [...]
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Posted on August 6th, 2009 by Sallie Burnett
Customer Insight Group is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding loyalty marketing. We want to share with you 30 exciting ideas for loyalty marketing rewards – compelling enough to gain exposure to capture your customers’ attention [...]
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Posted on August 5th, 2009 by Sallie Burnett
A recent research study published in The Journal Of Marketing (Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers by Valentyna Melnyk, Stijn M.J. van Osselaer, & Tammo H.A. Bijmolt) debunks the conventional wisdom about women being more “loyal” customers than men. The authors conducted five studies [...]
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Posted on July 7th, 2009 by Sallie Burnett
[Convenience Store News, July 7, 2009] As customers respond to the scores of rewards offered through its loyalty program. Q Mart Marketplace, operator of 20 stores based here, is experiencing more frequent visits by regular customers, bigger average transactions, better margins and a stream of new faces drawn to attractive deals. “Loyalty has been the [...]
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