Posted on September 2nd, 2010 by Sallie Burnett
It might be. But, you should audit your loyalty program before you make any changes or updates. The word “audit” usually scares people. In the context of a customer retention and loyalty programs, however, an audit helps you understand where the biggest return on investment (ROI) potential is. An audit (usually qualified as a “loyalty [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Posted on July 11th, 2010 by adunnigan
[SmartMoney, June, 2010] In a time of both lingering recession and more choices for consumers’ precious dollars than ever before, retailers are being forced to think differently about how to achieve brand loyalty. According to a new study by comScore, the percentage of brand loyal shoppers has steadily declined across all categories over the past [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on June 22nd, 2010 by adunnigan
[Compete, June 8, 2010] Savvy consumers have long looked to coupons for additional savings, but a recent study shows that online coupons can have a significant impact on a retailer’s bottom line. According to a recent “Online Shopper Intelligence” survey conducted by Compete, one-third of online shoppers generally use coupon sites while shopping online. What [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on May 22nd, 2010 by adunnigan
[Fast Company, May, 2010] How many Facebook fans, Twitter followers, and YouTube subscribers does your company have? If your organization is like most, these numbers continue to increase but what are you doing about it? A new study by Vivaldi Partners and Lightspeed Research analyzed more than 60 companies to determine how these social audiences [...]
Filed under: Brand Loyalty, Current News, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing | No Comments »
Posted on May 20th, 2010 by adunnigan
[Forbes, April 9, 2010] Ford’s VP of global marketing, Jim Farley recently described the recession simply as a “blessing” for the automaker. With plummeting sales and loss of consumer sentiment, companies have been challenged to reexamine their business models, listen more closely to their customers, and offer greater value in order to retain customers. Marketers that [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on May 18th, 2010 by adunnigan
Consumers today are time-starved, overwhelmed by messaging and more digitally enabled than ever before. In this fast paced world, retailers struggle in finding ways to still offer the personalized experience consumers expect. According to a recent study from Empathica, loyalty marketers are increasingly taking advantage of social media to foster customer loyalty. The inherent customization [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on May 4th, 2010 by adunnigan
As retailers continue to evolve loyalty programs to meet the changing needs of today’s consumer, channel integration is more important than ever; but data is key. A recent survey conducted by the Aberdeen Group of 100 retailers revealed the greatest challenge companies are facing today is the inability to capture customer data. Chris Cunnane, senior [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on April 30th, 2010 by adunnigan
[New York Times, April 28, 2010] The potential of location-based mobile applications has been enticing marketers for a couple of years now, but it seems that Foursquare may be turning this potential into a powerful reality for some. Anyone can download Foursquare on their iPhone, Blackberry, Andriod, Palm or other mobile device to “check-in” and [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on April 8th, 2010 by adunnigan
In just two years, over 2 billion downloads of more than 100,000 iPhone apps have been completed. The mobile web experiences more than 450 million users worldwide. 40% of all U.S. adults have downloaded as least one mobile application. A recent report published by COLLOQUY explores how smartphones are transforming the way consumers shop, buy, [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on April 8th, 2010 by adunnigan
[CMO Council Report, 2010] Consumers’ wallets are filled with loyalty program cards these days. Yet, a recent report by the CMO Council revealed that… 54% of consumers polled feel that programs lack personalized messaging and valuable rewards. This consumer sentiment is one of greatest challenges for loyalty marketers. Advancing programs beyond basic structure must be [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience, Internet Marketing, Loyalty Marketing | No Comments »
