Posted on August 18th, 2010 by adunnigan
[LA Times, June, 2010] Today’s consumer is a multichannel shopper and consequently demands the same conveniences the web offers when shopping in-store. With the latest trend coined “Retailing 2.0,” traditional brick and mortar stores are changing the way they do business to better meet the needs of shoppers while also remaining competitive with Internet retailers [...]
Filed under: Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on July 11th, 2010 by adunnigan
[SmartMoney, June, 2010] In a time of both lingering recession and more choices for consumers’ precious dollars than ever before, retailers are being forced to think differently about how to achieve brand loyalty. According to a new study by comScore, the percentage of brand loyal shoppers has steadily declined across all categories over the past [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on May 22nd, 2010 by adunnigan
[Fast Company, May, 2010] How many Facebook fans, Twitter followers, and YouTube subscribers does your company have? If your organization is like most, these numbers continue to increase but what are you doing about it? A new study by Vivaldi Partners and Lightspeed Research analyzed more than 60 companies to determine how these social audiences [...]
Filed under: Brand Loyalty, Current News, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing | No Comments »
Posted on May 20th, 2010 by adunnigan
[Forbes, April 9, 2010] Ford’s VP of global marketing, Jim Farley recently described the recession simply as a “blessing” for the automaker. With plummeting sales and loss of consumer sentiment, companies have been challenged to reexamine their business models, listen more closely to their customers, and offer greater value in order to retain customers. Marketers that [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on May 18th, 2010 by adunnigan
Consumers today are time-starved, overwhelmed by messaging and more digitally enabled than ever before. In this fast paced world, retailers struggle in finding ways to still offer the personalized experience consumers expect. According to a recent study from Empathica, loyalty marketers are increasingly taking advantage of social media to foster customer loyalty. The inherent customization [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on April 30th, 2010 by adunnigan
[New York Times, April 28, 2010] The potential of location-based mobile applications has been enticing marketers for a couple of years now, but it seems that Foursquare may be turning this potential into a powerful reality for some. Anyone can download Foursquare on their iPhone, Blackberry, Andriod, Palm or other mobile device to “check-in” and [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on April 8th, 2010 by adunnigan
In just two years, over 2 billion downloads of more than 100,000 iPhone apps have been completed. The mobile web experiences more than 450 million users worldwide. 40% of all U.S. adults have downloaded as least one mobile application. A recent report published by COLLOQUY explores how smartphones are transforming the way consumers shop, buy, [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on August 5th, 2009 by Sallie Burnett
A recent research study published in The Journal Of Marketing (Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers by Valentyna Melnyk, Stijn M.J. van Osselaer, & Tammo H.A. Bijmolt) debunks the conventional wisdom about women being more “loyal” customers than men. The authors conducted five studies [...]
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Posted on August 5th, 2009 by Sallie Burnett
Half of American consumers have defected from national brands to store brands for food, household, health and personal-care products, but most are still reluctant to switch to store brands for child- and pet-care purchases, according to research from ICOM released on July 9, 2009. A May 2009 ICOM study of 1,530 American consumers revealed key [...]
Filed under: Brand Loyalty, Emerging Marketing Strategies | No Comments »
Posted on June 22nd, 2009 by Sallie Burnett
The age of engage is about reshaping your business and moving from marketing to moms from a mass market approach to a focus on connecting with mothers as part of their community. It is a paradigm shift from pushing the message through mass channels to being a part of the conversation. Only then can companies [...]
Filed under: Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
