Posted on May 18th, 2010 by adunnigan
Consumers today are time-starved, overwhelmed by messaging and more digitally enabled than ever before. In this fast paced world, retailers struggle in finding ways to still offer the personalized experience consumers expect. According to a recent study from Empathica, loyalty marketers are increasingly taking advantage of social media to foster customer loyalty. The inherent customization [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on April 30th, 2010 by adunnigan
[New York Times, April 28, 2010] The potential of location-based mobile applications has been enticing marketers for a couple of years now, but it seems that Foursquare may be turning this potential into a powerful reality for some. Anyone can download Foursquare on their iPhone, Blackberry, Andriod, Palm or other mobile device to “check-in” and [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on April 8th, 2010 by adunnigan
In just two years, over 2 billion downloads of more than 100,000 iPhone apps have been completed. The mobile web experiences more than 450 million users worldwide. 40% of all U.S. adults have downloaded as least one mobile application. A recent report published by COLLOQUY explores how smartphones are transforming the way consumers shop, buy, [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
Posted on September 15th, 2009 by Sallie Burnett
The current economic climate finds the retail sector battling to sustain their business under intense financial pressure. Consumers have so much choice available to them that retailers must make sure they offer customers the choice of shopping via multiple channels so they can buy goods in the preferred way. Retailers like Lands’ End, Abercrombie & [...]
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Posted on August 5th, 2009 by Sallie Burnett
With more than 19 years of experience in developing and enhancing customer loyalty programs, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company as well. When developing the benefit strategy for your loyalty program [...]
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Posted on July 16th, 2009 by Sallie Burnett
Businesses appreciate every sale but a sale made to a repeat customer is a virtual seal of approval. Customer loyalty keeps businesses running and is very sought after. What is it, however, that gains and maintains customer loyalty? Basically it is making and keeping the customer happy, (customer satisfaction). There are many ways you can [...]
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Posted on July 10th, 2009 by Sallie Burnett
Sustaining a loyal client base is one of the biggest challenges that businesses face each day. You may have hundreds of competitors, so how can you market your product to obtain consumer loyalty? Consumer loyalty comes from attaching a certain perceived value to your product in the mind of your consumer. In order to create [...]
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Posted on June 22nd, 2009 by Sallie Burnett
The age of engage is about reshaping your business and moving from marketing to moms from a mass market approach to a focus on connecting with mothers as part of their community. It is a paradigm shift from pushing the message through mass channels to being a part of the conversation. Only then can companies [...]
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Posted on May 11th, 2009 by Sallie Burnett
In today’s economy the retailers that are flourishing may surprise you. Everyone knows low-price leader Walmart is the recessionary darling, but what other marketers are seeing their strategies pay off? What role does customer loyalty play in the success? CVS/Pharmacy, unlike much of the retail category, posted a 2% rise in revenue during the third [...]
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Posted on May 11th, 2009 by Sallie Burnett
Is there a correlation between the customer’s experience and loyalty? The answer is yes and for many industries it is a very strong correlation. A study conducted by Forrester, examined the connection between customer experience and three components of loyalty: Reluctance to switch business from a company Willingness to buy another product from a company [...]
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