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Walgreens Balance® Rewards Program Supports Efforts to Stop Diabetes

[Source: American Diabetes Association]walgreens_rewards_program

The American Diabetes Association has announced a partnership with Walgreens wherein $1 will be donated for each new Balance Rewards sign up through Dec 31 2014, up to $50,000.

The Walgreens Balance Rewards program already takes steps to help people stay healthy by rewarding consumers for walking, running, weight management efforts and testing their blood pressure and blood glucose. In addition to the donations, the partnership with the American Diabetes Association also includes Walgreens participation in various diabetes fundraising events throughout the country.

“Walgreens plays an integral role in the advancement of our mission and our movement to Stop Diabetes. Leading a healthy and active lifestyle are key components for those who are at risk for or live with type 2 diabetes,” said Larry Hausner, CEO, American Diabetes Association. “We are proud to be collaborating with Walgreens to get the word out about such an exciting program that will not only get people to make better choices, but it will help the Association raise critical funds to help further our movement to stop this deadly disease.”

[Photo Source: Walgreens]


Mary-am Suites Launches Corporate Housing Loyalty Program

Mary-am Suites Loyalty Program

Mary-am Suites  introduces a new rewards program to retain long-standing customers and reward them for their commitment and loyalty to the company.Mary-am Rewards is the first rewards program launched in Canada’s corporate housing industry.Mary-am Furnished Apartment customers can save money by earning and redeeming reward dollars at all Mary-am businesses, including Mary-am Travel.

Sheetal Sinha, Marketing Manager of Mary-am Group of Companies, stated, “We appreciate our valued customers who have done business with us time and time again. Our Reward Program is our way of showing appreciation.”

Raymond Zar, Chief Executive Officer, Mary-am Group of Companies said in a press release, “We are excited to present our new rewards program to our existing customers and build brand loyalty with our future customers. We can offer our guests superior service, quality, and excellence, which reflects our company’s values.”

To celebrate the launch of Mary-am Rewards, the company is offering customers an opportunity to receive $25 in Mary-am Rewards instantly when they sign up for the program. Points earned can be redeemed at ANY Mary-am business; Suites, Hotel, Travel and Maids. Members can enjoy using points towards a furnished suite or future vacation plans. Customers can use these points at anytime since they never expire. Registration is free and members can accumulate points right away.


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Mosquito Joe Launches Share the Mojo Customer Referral Rewards Program

Share the Mojo Customer Referral Rewards Program


Mosquito Joe, a provider of residential and commercial mosquito and pest control treatment, announced the launch of their new customer referral rewards program, “Share the MoJo.” New customers who sign up as a result of a referral will receive a $25 account credit, as will the customer who referred them.

Mosquito Joe offers a barrier spray service to eliminate pests such as mosquitos, ticks, fleas and biting insects to residential and commercial customers. The Share the MoJo referral program was designed to reward existing customers for their ongoing loyalty and advocacy for the service they receive. Customers can make referrals both online and in-person and are rewarded with a $25 account credit once the person they refer uses the service. Referred customers also receive a $25 account credit and all customers can accumulate up to $500 of credits per calendar year.

“We have a very loyal customer base,” said Kevin Wilson, CEO & President of Mosquito Joe. “The Share the MoJo program is a great way for us to reward their loyalty while letting others know about the quality services we provide to help people enjoy their yards during the spring and summer months.”

“Mosquito Joe has built their brand on the foundation of excellence in service and customer care, so customer referrals are a natural consequence of their success,” said James Christensen, CEO of RewardStream. “A program to reward those referrals benefits everyone; the customer, the new customer and the brand. We look forward to working with the Mosquito Joe brand as they expand their services throughout the United States.”

[Source: Digital Journal]


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Need to justify a loyalty program to your CEO and management. Here are 8 benefits of a loyalty program.

Starwood Hotels & Resorts Launches App for Google Glass for Preferred Guest Loyalty Program Members

Starwood Preferred Guest Launches App for Google Glass

[Source: Starwood Hotels & Resorts Worldwide Inc]

Starwood Hotels & Resorts Worldwide, Inc.  introduced a new SPG app that is the first from a hospitality company to leverage Google Glass. The new SPG app for Google Glass empowers mobile travelers with a new view as they explore destinations and book stays at nearly 1,200 hotels worldwide.  The new experience will enable guests  to review their SPG account and immerse themselves in any of Starwood’s nine, design-led brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®.

“Travelers are more tech-savvy than ever before, and wearable technology is the newest platform that provides information in an easy to access way to support the needs of our guests and enhance their travel experience,” said Chris Holdren, SVP SPG and Digital for Starwood Hotels & Resorts. “Our goal is to explore these new technologies and learn from our guests’ interactions with them so we can continue to deliver the best experiences at every point in their journey – from when our guests are dreaming about their next destination to when they walk in our front door and beyond.”

The SPG app for Google Glass was designed and built entirely by Starwood’s internal team of tech experts with the goal of delivering a seamless experience for its guests. The app is designed to assist travelers in each stage of their journey – from imaginative destination exploration to practical logistics planning before, during, and after a visit – all within a quick, easy, and streamlined format valued by on-the-go users of wearable technology. The SPG app for Google Glass is the only Glass app currently available that enables booking a stay at any of Starwood’s hotels around the world.

The personalized interface of the SPG app for Google Glass is ideal for any Glass Explorer, whether the guest is searching for upcoming business trips or a long summer vacation. The app provides users with critical account information, including number of Starpoints and upcoming and past stays to help travelers make the most of their SPG membership.

SPG app for Google Glass Highlights:

  • Built for Glass: The SPG app for Google Glass takes advantage of Glass’s unique features, including voice command search and geo location, and is one of the first apps built on the new Glass Developer Kit.
  • Search & Book: Members can voice search Starwood’s nearly 1,200  global hotels and resorts by destination, airport code or checking what’s nearby.
  • Explore Hotels: Members can call or get turn-by-turn directions to any hotel and can also explore and share photos of the hotel amenities, rooms, local area, and more.
  • Your SPG: Members can access up-to-date account information including Starpoint balance and upcoming stay details.
  • State Aware: Like the SPG smartphone and iPad apps, the SPG app for Google Glass uses state aware technology to display upcoming stays, recognize arrival at a Starwood property, and customize the user experience accordingly.

“Being the first in the hospitality industry to introduce an app for Google Glass illustrates our larger strategy to be the industry-leading digital innovator,” said Clay Cowan, VP Global Digital for Starwood Hotels & Resorts. “Starwood’s agility and scope has established our brands as early tech adopters, and we plan to maintain our lead with our innovative work in the digital space.”

MC Sports Rewards Program Reaches Million Loyalty Members

 MC Sports Rewards

MC Sports Active Rewards program has enrolled its millionth member. The program was introduced by the MC Sports, a Michigan-based sporting goods store chain, which has more than 70 locations in seven states.

“We are very excited to have enrolled our millionth member,” Ed Rix, vice president, of marketing and advertising for MC Sports said in a press release. “Achieving this level of success would not have been possible without high-end, reliable and scalable technology, not to mention the resources necessary to manage it.”

Active Rewards members earn one point for every dollar spent at MC Sports stores. Once they accumulate 500 points, they receive a $15 certificate for redemption at any MC Sports store. The Active Rewards program also entitles members to special offers, including birthday discounts, entry to private sales and advance notice of major sales.


Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.


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Sam’s Club Rolls Out Cash Rewards for Loyalty Program Members

Cash RewardsSam’s Club rolls out Cash Rewards, a new loyalty program that provides $10 in Cash Rewards for every $500 spent on qualifying pre-tax purchases. All Sam’s Club Plus members will automatically be enrolled in the program.

“We believe it’s important to add value to our membership by offering services and benefits that provide that extra something to our members,”  Rosalind Brewer, President and CEO of Sam’s Club, stated in a press release. “With the summer entertaining and travel season just around the corner, Sam’s Club Plus members can start earning cash rewards during a peak spending time and continue to enjoy this money back advantage all year long.”

The Cash Rewards loyalty program increases the value already available to Sam’s Club Plus members. For current Sam’s Club Plus and those that upgrade to it, these benefits include:

  • Early Shopping HoursiClub doors open at 7 a.m. Monday through Saturday, three hours earlier than regular shopping hours.
  • Extra Protection Service Plan: Receive an extra year of coverage with the purchase of a Protection or Care Plan (excludes cameras, computers, smartphones and tablets).
  • Pharmacy DiscountiiMembers can take advantage of 8 percent savings on name-brand prescriptions and the Extra Value Drug List provides up to 40 percent savings on many generics when not using prescription drug coverage. In 2012, Plus members using the discount saved on average $16 per prescription versus the regular Sam’s Club retail price.
  • Optical DiscountiiiTake $40 off a regular-priced pair of prescription eyeglasses when purchasing a one-year supply of contact lenses not using vision plan/insurance benefits.


Want to learn more about rewards program? Download our White Paper Don’t Enter the Battle for Customer Loyalty Unarmed.

Schedule a loyalty marketing workshopHere is a sample Loyalty Workshop agenda 

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Middle Township Committee Launches Property Tax Reward Card Program

Property Tax Rewards Program

Middle Township Committee launches Property Tax Reward Card Program. The program, managed by third-party FinCredit, Inc., will be implemented for all of Middle Township businesses and residents to participate.

“We are pleased to announce the approval of this innovative program for Middle Township. This is just one part of our Buy Local Initiative that we are working on to help stimulate the local economy. As the program is launched, we will be keeping businesses and residents informed on what to expect,” said Mayor Tim Donohue.

“The program has grown in popularity across different cities in New Jersey, and Middle Township is at the forefront for our region in approving this. It will encourage residents and visitors to shop locally and by shopping at a participating location, the card holder will earn rewards in the form of property tax credits and if renting, will receive a rebate check at the end of the fiscal year,” said Carol Struett, Chairwoman of the Middle Township Economic Development Council.


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Sam’s Club Announces Cash Rewards Program

[Source: Sam's Club]sam's_club_member_rewards

Membership warehouse retailer Sam’s Club, a division of Wal-Mart, has announced the national roll-out of Cash Rewards, a new incentive for members of the chain’s loyalty program.

Cash Rewards provides Sam’s Club Plus members $10 in cash rewards for every $500 spent on qualifying pre-tax purchases, a perk Sam’s Club is touting as an industry-leading benefit. Members of the Plus program will be automatically enrolled.

The rewards, which are loaded onto membership cards, apply to annual membership fees, in-club or online purchases or for cash redemption at the register. Members can track their rewards online or through the Sam’s Club mobile app.

“We believe it’s important to add value to our membership by offering services and benefits that provide that extra something to our members,” Rosalind Brewer, president and CEO of Sam’s Club, said in a press release. “With the summer entertaining and travel season just around the corner, Sam’s Club Plus members can start earning cash rewards during a peak spending time and continue to enjoy this money back advantage all year long.” Read more

OSL Holdings CEO Outlines Strategy of Medical Marijuana and Loyalty

Medical Marijuana and LoyaltyOSL Holdings, a company in the business of acquiring and optimizing key aspects of the legal medical cannabis industry and loyalty rewards programs, has informed its shareholders of its strategy of capitalizing on opportunities in the medical marijuana field while still being committed to its loyalty programs. OSL CEO Bob Rothenberg explained the strategy to shareholders in a letter.

Rothenberg wrote that OSL’s corporate mandate has always been to identify and optimize underserved markets comprised of affluent, loyal, and informed consumers and patients with solid spending power, and we believe, through our compassionate focus on and recent experience with the LGBT community, that this vision has been validated.

Regarding the OSL Loyalty Rewards product program, Rothenberg wrote that it would continue, adding, “We are planning to expand our program into the legal medical marijuana market once we have more asset agreements in place and other market conditions are ideal. We are also actively seeking partners, customers, and possible acquirers for OSL’s Loyalty Rewards products.” 

EasyPark Service Launches Loyalty Program

[EasyPark 2014]

From its natural beauty to internationally-known attractions, Metro Vancouver is filled with recreational and cultural opportunities. Now, these attractions are becoming more accessible, thanks to a special offer for EasyPark customers.

Enter EasyPerks, a program for monthlyparking customers, providing discounts on a wide range of attractions, including dining, services, entertainment and leisure activities. Customers and their families, friends and out-of-town visitors can save money on admissions and recieve other benefits, simply by presenting their EasyPerks card.

EasyPark Loyalty Program

“This is a loyalty program lets us show our loyalty to them. Plus, businesses that partner with us are able to reach literally thousands more people.”ogram in reverse,” says EasyPark CEO Nigel Bullers. “People who pay for monthly parking are already showing their loyalty to us: this

More than validating a parking receipt, EasyPerks is an added value for customers in that they don’t need to arrive in their car in order to get discounts, and when others join them, the savings can add up over time.
“We manage parking facilities for some of British Columbia’s largest private property management companies, and this program is a great way to help those business partners we work with by providing a meaningful value added service for thier monthly parkers,” say EasyPark Director of Operations Sandra Gee. “This program also compliments programs like our EasyPark app, and EasyPark Flexpass, all intended to enhance the parking experience for our customers.”

EasyPerks can encourage Metro Vancouverites to discover attractions in their own town that they may not have considered, such as the Vancouver Police Museum, the Vancouver Maritime Museum, Science World, Bard on the Beach, the Vancouver Art Gallery and Harbour Air.


Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.


Looking for a loyalty marketing agency or just need specific industry insights… let’s talk.