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7 Secrets of Loyalty Marketing

Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces.

Learn the best practices you need to ensure the success of your customer loyalty strategy including:

  • Establishing program objectives and metrics to measure success.
  • Making the loyalty program part of the corporate strategy.
  • The importance of treating different customers differently.
  • Creating a strategy to manage customer lifecycle.
  • And much more…

Need some guidance and expertise in developing a loyalty program? Maybe a  loyalty workshop designed just for your business would make all the difference in driving your program forward. Look to the experts at Customer Insight Group for the advice and experience you need.

Whole Foods Testing Customer Rewards Program

[Source: Bloomberg]Whole-Foods-rewards-program

After resisting the idea for over 30 years, Whole Foods Market Inc., is testing a rewards program in its store in Princeton, New Jersey, this month and will expand the trial to Philadelphia later this year, Michael Silverman, a Whole Foods spokesman, said in an e-mail. The company expects to introduce a national rewards program by late 2015.

While other grocery chains have had rewards and loyalty programs in place for years, the largest natural-goods retailer in the U.S. is just getting started. Austin, Texas-based Whole Foods recently lowered prices, especially on produce, to better compete with large competitors, such as Kroger Co. and Wal-Mart Stores Inc., that are selling more natural and healthy fare.

Whole Foods customers will be able to earn points that can be redeemed for discounts and store experiences, such as cooking classes, Silverman said. The trial period will last about six to eight months.


Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

State of Loyalty Marketing

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2014. Companies are discovering it’s a measurable strategy that goes directly to the bottom line. In this presentation you will learn how loyalty marketing is evolving and about the top 10 loyalty marketing trends for 2014.

Here are just a few of the top trends you’ll see in this presentation:

  1. Consumers see value in enrolling in loyalty programs.
  2. Social rewards are NOT primary drivers of participation.
  3. Loyalty points can be used to influence purchase behavior.
  4. Non-monetary program benefits are important.
  5. Loyalty programs attract new customers.


Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics

White Papers & eBooks


Report: Diner Loyalty in the Digital Age

[Source: National Restaurant News]Screen Shot 2014-09-11 at 4.04.36 PM

A recent report indicates 44% of consumers participate in loyalty and rewards programs at limited-service restaurants.

The report, called Diner Loyalty in the Digital Age from Technomic and American Express. examined how the digital revolution is changing guest expectations at both limited-service and full-service restaurants. Loyalty programs are increasingly prevalent in the restaurant space, and according to the report diners are aligning themselves with brands that reflect their lifestyle and expect to be rewarded accordingly. The 44% of consumers that participate in programs at limited service restaurants most frequently mentioned affiliation with Domino’s Pizza, Dunkin’ Donuts, Panera, Starbucks and Subway. One third of respondents have signed up for at least one program at a full service restaurant, with Applebee’s, Chili’s, Olive Garden and TGI Friday’s listed as most frequented.

    Other results from the survey include:

  • 47% participate in more restaurant rewards programs than two years ago, while 12% have cut back
  • 63% participate in a program that uses a plastic card that can be entered into POS system, while 29% participate in a program linked to their smartphone
  • 92% of those who participate in a program that offers mobile payment find it useful
  • 8 of 10 participants say they are more likely to frequent a restaurant if they are part of a loyalty program

The conclusion of the report is that loyalty programs are an increasingly powerful tool in driving guest frequency and increasing the size of checks. Consumers are starting to expect restaurants to offer a rewards system, and those that don’t are missing out on a valuable opportunity.

[Photo Source: National Restaurant News]


Colorado State University Launches Rams Rewards Loyalty Program

[Source: Colorado State University]csu-loyalty-program

Rams Rewards, a free program rewards members for downloading the app, posting about the Rams on social media, attending events and games and watching Rams athletic events online. Future plans include a points system that will reward fans for joining the Rams Club, purchasing tickets and buying team merchandise online.

“We are excited to launch the Rams Rewards program for our fans,” said Jason Layton, senior associate athletics director for sales and marketing. “Rams Rewards allows members to be rewarded for what they are already doing as Rams fans”.

Members can immediately earn points for connecting on social media, downloading the Rams Rewards app and more. Rams Rewards will have daily contests for the first 30 days of the program that members can enter for a chance to win prizes. Once enrolled, members will already have enough points to enter contests for autographed memorabilia, tickets and merchandise. The first drawing begins on Friday, Aug. 22.  In addition to contests, fans can redeem points for Rams gear, tickets, gift cards, merchandise and discounts.

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics
White Papers & eBooks

[Photo source: Colorado State University]

The Container Store Launches Loyalty Program Nationwide

[Source: BusinessWire]Container_Store_Rewards_Program

The nation’s leading retailer of storage and organization products, the Container Store announced POP!, its customer engagement program of Perfectly Organized Perks, is now available in its 66 existing stores and on its website.

Members will be able to earn $15 POP! Perks throughout the year and will be rewarded with surprises including special offers, exclusive event invitations, product previews and more. Unlike traditional loyalty programs, the POP! program will provide members with custom organizing tips based on their expressed interests and past purchases to help them get started on their next organizational project.

“We asked our customers what they wanted from us in a loyalty program and they told us they want more communication, more connection – more ‘hugs,’” Melissa Reiff, president and chief operating officer of the Container Store, said in a press release. “Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand.”

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics
White Papers & eBooks



CheapTickets Launches CheapCash Loyalty Program

[Source: CheapTickets]CheapTickets Rewards Program

CheapTickets.com, has launched a rewards program that puts money in members’ accounts for booking hotels stays in participating CheapCash hotels around the world.

The new CheapCashSM loyalty program, central to the new consumer offerings, is for deal-seeking travelers who are intent on saving money on every trip. Travelers can earn $50 in CheapCash when booking any flight on the CheapTickets.com website. If booking through the CheapTickets’ mobile app for iOS and Android, members can earn on both air and hotel – $75 when booking a flight ($50 plus an additional $25 app bonus) and $25 when booking a hotel. The CheapCash currency can be redeemed against stays in tens of thousands of CheapCash hotels in destinations around the world. CheapCash can be used immediately after booking, or within 30 days, but members have one year from the date of booking to complete travel.

“CheapTickets.com’s customers are deal seekers. So, we spent the past year talking to value-focused travelers and listening to what they said about the types of programs they like and what they consider a great deal. They told us travel programs and deals had to be straightforward and easy to understand. They also said they go to great lengths – visiting and revisiting lots of sites over multiple days – to find the very best deal and once they see it, they grab it,” said Gayle Pigatto, general manager of CheapTickets.com. “The CheapCash program was designed specifically for that customer – the ultimate deal seeker. Since the CheapCash program launched in beta in April, the program is saving customers about 13 percent on average and of those customers who redeem CheapCash, nearly one-third do it the very same day. The initial results show that we have created a program perfect for those customers who are seeking a deal and looking to save right now.”

The CheapCash program is free to join with just one click at check out. There are no blackout dates and no earn or redeem hurdles. CheapCash can also be combined with other promotions, sales and offers such as the refreshed Cheap of the Week program – a weekly deal that gives customers up to 20% off of CheapTickets.com’s best hotel deals. Read more

Looking for proven loyalty marketing and rewards program strategies? What’s working? What are the trends? Click here to contact us today.

Jamba Juice Insider Rewards Program Reaches 1 Million Members

[Source: Jamba Juice]Jamba Juice Insider Rewards

Jamba Juice has announced that its Insider Rewards program has reached the 1 million member milestone since its launch five months ago. According to a company spokesman, this significantly outpaces the enlistment rate of industry leaders. Jamba says it anticipates reaching 2 million Insider Rewards members by early 2015.

During the same week that Jamba celebrated one million JIR members, the Company also gave away the millionth free beverage in its “Million Free Juice or Smoothie Giveaway”, in which consumers were able to get a free beverage using the ISIS mobile wallet. The two programs are not tied to each other, but both are aimed at attracting and rewarding loyal Jamba consumers.

“The outstanding success of these two programs strengthens our commitment to meet the needs of today’s time-constrained and technology-savvy consumer through the use of innovative technology,” James D. White, chairman, president and CEO of Jamba Inc, said in a press release. “We have reached an era where adopting innovation in technology is as important as innovation in product development. The rapid growth of our Insider Rewards loyalty program will enable us to more quickly mine valuable consumer insights and information, thus allowing us to better serve our customers’ needs.”


Walgreens Balance® Rewards Program Supports Efforts to Stop Diabetes

[Source: American Diabetes Association]

The American Diabetes Association has announced a partnership with Walgreens wherein $1 will be donated for each new Balance Rewards sign up through Dec 31 2014, up to $50,000.

The Walgreens Balance Rewards program already takes steps to help people stay healthy by rewarding consumers for walking, running, weight management efforts and testing their blood pressure and blood glucose. In addition to the donations, the partnership with the American Diabetes Association also includes Walgreens participation in various diabetes fundraising events throughout the country.

“Walgreens plays an integral role in the advancement of our mission and our movement to Stop Diabetes. Leading a healthy and active lifestyle are key components for those who are at risk for or live with type 2 diabetes,” said Larry Hausner, CEO, American Diabetes Association. “We are proud to be collaborating with Walgreens to get the word out about such an exciting program that will not only get people to make better choices, but it will help the Association raise critical funds to help further our movement to stop this deadly disease.”

[Photo Source: Walgreens]


Mary-am Suites Launches Corporate Housing Loyalty Program

Mary-am Suites Loyalty Program

Mary-am Suites  introduces a new rewards program to retain long-standing customers and reward them for their commitment and loyalty to the company.Mary-am Rewards is the first rewards program launched in Canada’s corporate housing industry.Mary-am Furnished Apartment customers can save money by earning and redeeming reward dollars at all Mary-am businesses, including Mary-am Travel.

Sheetal Sinha, Marketing Manager of Mary-am Group of Companies, stated, “We appreciate our valued customers who have done business with us time and time again. Our Reward Program is our way of showing appreciation.”

Raymond Zar, Chief Executive Officer, Mary-am Group of Companies said in a press release, “We are excited to present our new rewards program to our existing customers and build brand loyalty with our future customers. We can offer our guests superior service, quality, and excellence, which reflects our company’s values.”

To celebrate the launch of Mary-am Rewards, the company is offering customers an opportunity to receive $25 in Mary-am Rewards instantly when they sign up for the program. Points earned can be redeemed at ANY Mary-am business; Suites, Hotel, Travel and Maids. Members can enjoy using points towards a furnished suite or future vacation plans. Customers can use these points at anytime since they never expire. Registration is free and members can accumulate points right away.


Did you know? That a 5% reduction in lost customers can increase profits by 75%? That’s just one of the many compelling statistics you’ll find in Customer Insight Group’s loyalty infograph. Check it out!


Looking for a loyalty marketing agency or just need specific industry insights… let’s talk.