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Firehouse Subs Launches Mobile Ordering and Loyalty App

loyaltyFast casual restaurant chain, Firehouse Subs launches state-of-the-art mobile ordering and loyalty app that allows guests to find locations, place their orders while on the go through their mobile phone. They can earn loyalty credit (one point for every $0.01 spent) for in-restaurant and in-app orders and for playing Blaze Hopper, Firehouse Subs’ in-app game.

“We have a passion for heartfelt service at Firehouse Subs and believe this app provides an even better and more convenient ordering experience to our guests, along with opportunities to earn rewards through the Firehouse Rewards loyalty program.”

The nationwide rollout follows strong sales results and excellent guest feedback in key test markets. The app incorporates native integrations that utilize the NCR point-of-sale system.

The app is available for download by Android and iOS users for all 900 Firehouse Subs restaurants in in 43 states.

[Source: Restaurant News Release]

Looking for loyalty marketing trends and stats? Check out our loyalty marketing infographics


P.F. Chang’s Launches Loyalty Program

P.F. Chang’s China Bistro Inc. launched a digital customer loyalty program that simplifies rewards for frequent diners.

loyalty programAs part of the fully digital customer loyalty program that rewards diners for satisfying their culinary curiosity, P.F. Chang’s Preferred members will enjoy exclusive benefits and earn points for every dollar spent at P.F. Chang’s.

“With P.F. Chang’s Preferred, we’ve simplified our rewards and sweetened the benefits to celebrate our most loyal guests,” said Jim Umberger, Vice President of Interactive and Loyalty Marketing at P.F. Chang’s. “Now our guests will have the opportunity to earn and experience members-only perks simply for enjoying their favorite fresh, handcrafted P.F. Chang’s dishes.”

With P.F. Chang’s Preferred, it’s easy to enroll and earn points to begin enjoying the benefits. New members automatically receive 1,000 points simply for joining P.F. Chang’s Preferred—which is halfway to a free entrée just for signing up. Once enrolled, members receive 10 points per dollar spent on all purchases*, and can enjoy a free entrée for every 2,000 points earned. Members also receive rewards like advance tastings, access to special events and experiences, and bonus point opportunities throughout the year, plus a complimentary appetizer or dessert of their choice to enjoy during their birthday month.

[Source: P.F. Chang’s China Bistro]

Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

Want to learn more about loyalty marketing? Checkout these resources:

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Quotes on Loyalty to Inspire Marketers

Kevin Stirtz Loyalty Quote

Quotes On Loyalty Marketers Can Live By

Here are quotes on loyalty from journalists, authors, politicians and business leaders that will help motivate you to create a differentiated customer loyalty program that will give you more insight into the customer, leverage the customer insight to increase the sales of undersold and/or highly profitable customers and increase customer retention and purchase frequency.

Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~ Kevin Stirtz

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. ~ Chip Bell

Your customer doesn’t care how much you know about them as long as that insight improves their customer experience and gives them greater value. ~ Sallie Burnett

Your most unhappy customers are your greatest source of learning. ~ Bill Gates

Kind words can be short and easy to speak, but their echos are truly endless. ~Mother Teresa

Having an effective customer retention program in place gives you the ability to identify, track, and custom promote to those customers who are most likely to become loyal, long-term sources of revenue. ~ Alex Lawrence

Loyalty is a positive belief in the value that a company provides, leading to increased purchases over time. ~ Oracle

Inspirational Loyalty Quotes

Roy Williams Loyalty Quote

Loyalty quotes to leave you inspired.

These loyalty quotes come from business leaders like Bill Gates, authors and others who have thought long and hard about how not just meeting customers expectations but exceeding them has a significant impact on customer loyalty.

The first step in exceeding your customer’s expectations is to know those expectations. ~ Roy H. Williams

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. ~ Jeff Bezos

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.  ~ Richard Branson

Every day we’re saying, How can we keep the customer happy? How can we get ahead in innovation by doing this?… because if we don’t, somebody else will.  ~ Bill Gates

Here is a powerful yet simple rule. Always give people more than they expect to get.  ~ Nelson Boswell

Want to learn more about loyalty marketing? Checkout these resources:

Customer Loyalty Presentations

Customer Loyalty Infographics

Custome Loyalty White Papers & eBooks

Five Customer Loyalty Tips

Loyalty programs when leveraged to there fullest have the opportunity to drive revenue growth, brand advocacy and maximize customer lifetime value. Yet, marketers continue to barrage consumers with irrelevant messages, low value rewards and impersonal social media engagements. What’s worse – large percent of companies don’t have a strategy for identifying their best customers and building brand advocacy.

Five Tips to Build Customer Loyalty

50% Companies Don't Know Who Is Best Customer1. Know Your Best Customer

It’s a sad fact 50% of companies cannot identify their most loyal customers. I am sure you agree, all customers are not created equal. You need to define your best customers. Avoid rewarding “free riders” — loyalty members who join your program but give you nothing in return, and instead focus your efforts on truly profitable, loyal customers.

2. Build Relationships

Consumer expectations are high. In fact, it is not uncommon for a business to achieve high customer satisfaction ratings, but still experience customer retention problems. Customer loyalty cannot be assumed.  As a result, 85% of retailers are in search of ways to add value to their retail offerings outside of discounts, promotions and/or loyalty programs. Today, it’s how the purchasing experience makes the customer feel —that they’re not just faceless consumers, but highly valued individuals. Just as a friend feels delighted when you buy her a gift she’s long desired, so does a shopper feel an affinity to a store that understands her and caters to them.

3. Be Relevant

Mobile and Customer LoyaltyConsumer’s that have joined a loyalty program expect and want to receive value. 64% of retailers say their loyalty/rewards program is the best way to connect with consumers. But, remember, don’t bombard customers with messages. Develop a multi-channel communications plan that includes in-person, social media, mobile, website, email and direct mail. 57% of mobile users admitted that loyalty programs and points are the top feature in a mobile wallet. Make sure your messages are relevant to the season and customer purchase cycle and have a synergistic message across channels. For example, triggered and personalized email campaigns can ensure that the right content will be delivered to the customer at the most right time, optimized for a device that works for them (laptop, tablet, mobile etc.).

4. Leverage Customer Insight

I was surprised that only 46% of retailers say loyalty programs are the best sales drivers. I expected the number to be a lot bigger. Companies need to proactively engage their customers to grow more profitable (or strategically improve) long-term behaviors of customers. To often companies get bogged down with sales promotions and don’t tailor the benefits and message to meet the needs of the customers.

5. Add Value

By design, a loyalty program is a balancing act between low-cost, easily attainable short-term rewards that are redeemed early in the program, and more highly valued, aspirational (and more costly) rewards that can be redeemed once customers spend more. 61% of retailers use points or benefits through the company’s loyalty program as a means of adding value to the customer relationship. While the short-term rewards encourage enrollment and ongoing participation, the long-term rewards serve as an incentive for your customers to consolidate purchases and award you greater share of wallet.


Looking for loyalty marketing trends and stats? Check out our loyalty marketing infographics

Kohl’s Integrates Loyalty Program Within Apple Pay

Loyalty ProgramKohl’s Department Stores recently announced it will bring Apple Pay, which has transformed mobile payments with the easy, secure and private way to pay, to customers in all Kohl’s stores nationwide this fall. Kohl’s will also be among the first retailers to integrate both its Kohl’s Charge private credit card as a form of payment as well as its successful Yes2You Rewards loyalty program within Apple Pay.

“Kohl’s is committed to offering an easy and inspiring shopping experience and we will soon bring Apple Pay to customers in all of our 1,164 Kohl’s stores nationwide, in time for the busy holiday shopping season,” said Kevin Mansell, Kohl’s chairman, CEO and president. “Supporting Apple Pay in Kohl’s stores lets us offer customers a convenient mobile payment option that allows them to use their Kohl’s Charge or other credit card while also earning points through Kohl’s Yes2You Rewards loyalty program.”

Apple Pay will be available to all Kohl’s customers including the more than 25 million active Kohl’s Charge card holders across the country. In addition, Apple Pay will be available to the 30 million members of Kohl’s loyalty program, Yes2You Rewards. To get the most out of purchases, Kohl’s shoppers can simply add Yes2You Rewards to the Wallet app in iOS 9 and seamlessly earn and redeem rewards at checkout with Apple Pay. When paying in stores, Yes2You Rewards members can simply hold their iPhone 6 or iPhone 6 Plus near the contactless reader with a finger on Touch ID to receive their individual rewards. On Apple Watch, they just double-click the side button, select their Yes2You Rewards card and hold the face of their Apple Watch up to the reader.

[Source: StreetInsider.com]


Who is Customer Insight Group?

Customer Insight Group, is a Colorado based loyalty marketing agency leading the way in helping companies engage, keep and grow profitable customer relationships.

Consumers Save With Fuel Rewards Coalition Loyalty Program

With the Fuel Rewards national coalition loyalty program, consumers are saving an average of 25 cents a gallon on fuel – nearly $15.5 million a month.

Consumers earn Fuel Rewards savings from 11,000 restaurants, 4,500 retail locations and more than 700 online merchants who participate in the Fuel Rewards loyalty program. Members redeem their rewards as cents-off-per-gallon savings on fuel at more than 12,000 Shell stations nationwide.

“Over the last three years we’ve seen our membership grow in size, frequency, recency, and depth of engagement, despite fluctuating gas prices at the pump,” said Scott Schaper, EVP Marketing and Program Operations of the Fuel Rewards program. “With this upward trend indicating how valuable fuel is as an everyday reward and how satisfied our members are, the question we get asked by merchants is no longer why fuel, but instead how best can we use fuel as a part of our marketing strategy.”

The State of Coalition Loyalty in the U.S. infographic illustrates:

  • Program demographics: Women make up the majority of the membership base at 59%, and 56% of Fuel Rewards households have 3+ members
  • National presence: Cities with the highest concentrations of program members are Chicago, San Francisco, Houston, Los Angeles and Dallas
  • Moving to mobile: Mobile is where it’s at: 56% of visits to the program’s website happen on mobile devices, and 60% of program emails are opened on mobile devices
  • Top online merchants: Members have shopped most at these online merchants to earn Fuel Rewards savings: Lowes, Homedepot.com, Staples.com, Groupon and QVC.com

Fuel Rewards Loyalty Drivers


[Source: Business Wire]

Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics

White Papers & eBooks

Southwest’s Rapid Rewards Program is Customer Favorite

rewards program

A newly released survey conducted by Airfarewatchdog names Southwest Airlines’ Rapid Rewards the customer favorite when it comes to frequent flyer programs.

Airfarewatchdog conducted a survey of over 1,500 readers asking them which was their favorite airline loyalty program. Southwest’s Rapid Rewards program earned 32% of the vote. That’s almost double the second-place finisher, Delta’s Sky Miles program, which had 17%.

Southwest awards frequent fliers based on dollars spent, not miles earned – a feature most airlines are adopting now, including United this year. Some perks of the program include no blackout dates for redeeming flights, as well as no change fees.

“Although Southwest can’t fly you to Paris, and it’s not as popular with the OneWorld/SkyTeam/Star Alliance fanatics, it has many advantages for the typical consumer,” Airfarewatchdog president George Hobica said. “Their frequent flier fees (such as change fees or cashing in points) are lower or non-existent. The majors charge $200 to change an award ticket unless you have status in the program.”

On April 17, Southwest will begin awarding flights based on factors such as destinations, time, day of travel and demand.

[Source: Yahoo]

Engage, keep and grow your customer relationships.

Need some guidance and expertise in developing a loyalty program? Maybe a loyalty workshop designed just for your business would make all the difference in driving your program forward. Look to the experts at Customer Insight Group for the advice and experience you need.

Kellogg’s Improves Family Rewards Program

rewards program

Kellogg’s has made changes to its Kellogg’s Family Rewards program. Members no longer need to enter codes found on the inside of packages, making it easier than ever for people to collect points and earn rewards.  Plus, more Kellogg brands are participating in the program, so more purchases than ever provide points which may be redeemed for high-value coupons, gift cards, sweepstakes and merchandise. Members can also donate to U.S. K-12 schools or a variety of hunger-relief charities.

Kellogg is the first consumer packaged goods company to use a combination of retailer frequent shopper integration and receipt scanning to collect points for purchase. With these technology enhancements, points for Kellogg foods purchased at U.S. retailers with participating frequent shopper programs will automatically be added to members’ Kellogg’s Family Rewards accounts, when shoppers link their retailer membership  number to Kellogg’s Family Rewards. For purchases at retail locations without participating frequent shopper programs, members can simply take a photo of their receipts with their mobile phones and text or upload them to Kellogg’s Family Rewards to collect their points. Members can also use a digital camera or scanner, and upload receipts from their computers, if they prefer.

Programs like Kellogg’s Family Rewards have become an important part of the U.S. retail landscape, driving consumer engagement with the companies whose products they purchase. According to AC Nielsen, more than 60% of U.S. households say loyalty programs are important in their shopping decisions. However, despite their popularity, one of the challenges people have with these programs is collecting and entering points tied to purchases.

[Source: PR Newswire]

Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics

White Papers & eBooks

Big Data Was All The Rage. What’s Next?

Now that marketers have so much more data, they want to use the data to become more customer centric. Fifty-three percent of marketers surveyed stated a need to be more customer centric and 9 in 10 say individualized marketing is a priority. See the 2015 Global Data-Driven Marketing Survey conducted by Teradata for additional information.

More and more marketers are concentrating on individualizing marketing campaigns and finding ways to relate more personally to their customers and prospects. However, a major road block for many organizations is data integration. While many marketers are able to integrate some of their data, few are able to fully-integrate the data available throughout their organization. Quite often valuable information that would make marketing smarter is just not available to marketers.Marketing Data

Data integration

Marketing data is generally located throughout an organization because different entities are collecting data through different avenues. Therefore, most companies have marketing data spread out within their organization in systems such as, transactional and operation systems, web tools, CRM tools, ESP’s and content management systems. Many of these systems have no way of sharing data, nor does the data in one system match up with the data in another system—making data integration extremely difficult.

Why is data integration necessary?

If marketers only have marketing data related to consumers’ online activities, they may miss valuable information about the inquiries or purchases made through offline entities or systems. For example, a marketer would have no idea that an individual tried to make a purchase through their web site, but had additional questions, problems with their transaction or didn’t feel safe putting their credit card information into an online system and decided to call the call center to purchase the product. Without the information from the call center, the marketer has no way of knowing the prospect actually is now a customer. Nor do they have the ability to help make the purchasing process easier for the individual by addressing their reasons for purchasing through the call center instead of the website.

To learn as much as you can about your customers and prospects, it is imperative to access all of your marketing data and roll the attributes up to an individual level to create a holistic view of your consumers. The illustration of your customer set provides knowledge that helps marketers develop strategic strategies and goals based on facts, not hunches.

Marketing data is the foundation for successful marketing and sales goals; and fully-integrated, pristine marketing data is no longer a nice to have, but a necessity to leverage marketing & sales systems in order to drive marketing programs, campaigns and sales.

Benefits of Integrated Data


Customer Insight Group Guest Blogger



Dovetail Marketing

Dovetail provides marketers with a marketing database solution that fully-integrates marketing data from across an organization into a scalable solution that will grow with your company. In addition, Dovetail performs routine updates and maintenance to ensure your data is always fresh and actionable, provides a variety of reporting and analyses options and leverages pristine, integrated data into other marketing and sales platforms. To learn more about Dovetail’s marketing data solution, visit us at http://www.dovetaildatabase.com/data-driven-marketing/.