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RedBox Launches Rewards Program

[Source: Redbox]

Digital entertainment rental kiosk company Redbox has launched its first nationwide rewards program, becoming the latest entertainment provider to take advantage of loyalty marketing strategies.RedBox Loyalty Program

Called Redbox Play Pass, the program is point-based and gives Redbox customers a new way to earn free movie or video game rentals. Members earn 10 points for each rental, with no limit to the number of points that can be earned. Additional benefits include free movie rentals on member birthdays and membership anniversaries and exclusive savings offers throughout the year.

“Our customers asked for a loyalty program, and today we’re delivering with the launch of Redbox Play Pass,” said Mike Wokosin, vice president of Digital Marketing at Redbox, said in a statement. Wokosin said Redbox has experienced a “tremendous response” to the beta program.

Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

Finish Line Boosts Customer Loyalty with New App

[Source: Finish Line]

The Finish Line, a premium retailer of athletic shoes, announced the launch of its new mobile app aimed at providing services and conveniences that reward Winners Circle loyalty program customers with points and loyalty perks. FinishLine_Loyalty Marketing Program

The new Winners Circle customer loyalty app reinforces brand interactions, improves customer service and sales, and also provides timely information about customers’ favorite product releases.

“We closely examined the needs of our customers and created features within this app that make it easy for them to keep tabs on their Winners Circle points, rewards and special offers,” said Danielle Quatrochi, Finish Line’s Vice President, Digital. “This app enhances our customer experience as another omnichannel resource, especially for those who shop us regularly. We’re excited to offer them details that assist in the decision making process right from their smartphones.”

The new app is an important component of Finish Line’s strategy to deepen the understanding of the customer, inform enterprise decisions and encourage loyalty and sales, and incorporates the in-store sales associate in the overall customer engagement. For example, using geo-location technology, customers can get push notifications and information about nearby stores including real-time visibility into inventory to determine if a specific item is in stock and available for purchase. The app also enables customers to make purchases directly from the store’s website no matter where they are.

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics

White Papers & eBooks

Kohl’s Launches Yes2You Loyalty Program

Kohl’s Yes2You rewards program aims to generate customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.

Kohl's Loyalty Program

“Kohl’s is taking a true leadership position in retail loyalty, building on our decades of experience with our successful Kohl’s Charge platform and the personal connections we make in stores and online with millions of customers every day,” Michelle Gass, Kohl’s chief customer officer. “We are confident in the potential of Yes2You Rewards as we have been testing variations of the program for two years and have enrolled more than 10 million members in the pilot phase alone.”

The loyalty program gives customers more ways to save by earning points for every purchase at Kohl’s stores nationwide online. The program facilitates a seamless, omnichannel shopping experience allowing customers to shop when and where they want with added value and convenience. With program insights, Kohl’s will deliver additional incentives and surprises that are personally relevant.

Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

[Source: Kohl's]

Marriott Rewards — Top Hotel Loyalty Program

[Source: Marriott]Marriott_Rewards_Program

Marriott International’s Marriott Rewards has been named top Hotel Loyalty Program in the first-ever Fortune and Travel + Leisure Best in Business Travel Survey, which tapped jet-setting readers for their thoughts on the best of the best brands for those on the road.

“We‘re thrilled that the readers of Fortune and Travel + Leisure recognized Marriott Rewards with this honor.” said Rich Toohey, Vice President, Marriott Rewards. “We pride ourselves on offering our members a relevant, easy to use program, so knowing that Marriott Rewards is the most popular with mobile business travelers helps us continue to evolve the program with their needs in mind.”

The top programs were selected based on readers’ holistic ratings of a companies’ individual loyalty programs. Considered criteria included the ability to accumulate points, how quickly members can redeem points, and which overall program is best for business travelers.

American-Hilton Launch Loyalty Program

[Source: HiltonHHonors] Hilton Hotels and American Airlines Loyalty Program

Hilton Hotels and American Airlines are teaming up to reward frequent travelers. It’s a move aimed at incentivizing business across proven, parallel markets; a heavy business traveler flying 100,000 miles a year, for example, most likely needs a loyal hotel partner and someone who books 5 hotel rooms every month probably needs to fly.

The program is a highly targeted campaign to offer select benefits to a small group of travelers. Members will receive American Airlines AAdvantage® Platinum status through January 31, 2015, complete with special upgrade privileges, 100% mileage bonus on eligible flights, free checked bags, priority check-in and more. Simply fly on American, US Airways or other select airlines** to earn 9,000 AAdvantage elite–qualifying miles or points between October 27, 2014 and January 31, 2015. Your AAdvantage Platinum status will be extended through February 29, 2016, and you’ll also earn 20,000 HHonors Points that you can use at more than 4,000 hotels and resorts within the Hilton Portfolio. Read more

 

Need some guidance and expertise in developing a loyalty program? Maybe a  loyalty workshop designed just for your business would make all the difference in driving your program forward. Look to the experts at Customer Insight Group for the advice and experience you need.

 

7 Secrets of Loyalty Marketing

Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces.

Learn the best practices you need to ensure the success of your customer loyalty strategy including:

  • Establishing program objectives and metrics to measure success.
  • Making the loyalty program part of the corporate strategy.
  • The importance of treating different customers differently.
  • Creating a strategy to manage customer lifecycle.
  • And much more…

Need some guidance and expertise in developing a loyalty program? Maybe a  loyalty workshop designed just for your business would make all the difference in driving your program forward. Look to the experts at Customer Insight Group for the advice and experience you need.

Whole Foods Testing Customer Rewards Program

[Source: Bloomberg]Whole-Foods-rewards-program

After resisting the idea for over 30 years, Whole Foods Market Inc., is testing a rewards program in its store in Princeton, New Jersey, this month and will expand the trial to Philadelphia later this year, Michael Silverman, a Whole Foods spokesman, said in an e-mail. The company expects to introduce a national rewards program by late 2015.

While other grocery chains have had rewards and loyalty programs in place for years, the largest natural-goods retailer in the U.S. is just getting started. Austin, Texas-based Whole Foods recently lowered prices, especially on produce, to better compete with large competitors, such as Kroger Co. and Wal-Mart Stores Inc., that are selling more natural and healthy fare.

Whole Foods customers will be able to earn points that can be redeemed for discounts and store experiences, such as cooking classes, Silverman said. The trial period will last about six to eight months.

 

Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

State of Loyalty Marketing

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2014. Companies are discovering it’s a measurable strategy that goes directly to the bottom line. In this presentation you will learn how loyalty marketing is evolving and about the top 10 loyalty marketing trends for 2014.

Here are just a few of the top trends you’ll see in this presentation:

  1. Consumers see value in enrolling in loyalty programs.
  2. Social rewards are NOT primary drivers of participation.
  3. Loyalty points can be used to influence purchase behavior.
  4. Non-monetary program benefits are important.
  5. Loyalty programs attract new customers.

 

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics

White Papers & eBooks

 

Report: Diner Loyalty in the Digital Age

[Source: National Restaurant News]Screen Shot 2014-09-11 at 4.04.36 PM

A recent report indicates 44% of consumers participate in loyalty and rewards programs at limited-service restaurants.

The report, called Diner Loyalty in the Digital Age from Technomic and American Express. examined how the digital revolution is changing guest expectations at both limited-service and full-service restaurants. Loyalty programs are increasingly prevalent in the restaurant space, and according to the report diners are aligning themselves with brands that reflect their lifestyle and expect to be rewarded accordingly. The 44% of consumers that participate in programs at limited service restaurants most frequently mentioned affiliation with Domino’s Pizza, Dunkin’ Donuts, Panera, Starbucks and Subway. One third of respondents have signed up for at least one program at a full service restaurant, with Applebee’s, Chili’s, Olive Garden and TGI Friday’s listed as most frequented.

    Other results from the survey include:

  • 47% participate in more restaurant rewards programs than two years ago, while 12% have cut back
  • 63% participate in a program that uses a plastic card that can be entered into POS system, while 29% participate in a program linked to their smartphone
  • 92% of those who participate in a program that offers mobile payment find it useful
  • 8 of 10 participants say they are more likely to frequent a restaurant if they are part of a loyalty program

The conclusion of the report is that loyalty programs are an increasingly powerful tool in driving guest frequency and increasing the size of checks. Consumers are starting to expect restaurants to offer a rewards system, and those that don’t are missing out on a valuable opportunity.

[Photo Source: National Restaurant News]

 

Colorado State University Launches Rams Rewards Loyalty Program

[Source: Colorado State University]csu-loyalty-program

Rams Rewards, a free program rewards members for downloading the app, posting about the Rams on social media, attending events and games and watching Rams athletic events online. Future plans include a points system that will reward fans for joining the Rams Club, purchasing tickets and buying team merchandise online.

“We are excited to launch the Rams Rewards program for our fans,” said Jason Layton, senior associate athletics director for sales and marketing. “Rams Rewards allows members to be rewarded for what they are already doing as Rams fans”.

Members can immediately earn points for connecting on social media, downloading the Rams Rewards app and more. Rams Rewards will have daily contests for the first 30 days of the program that members can enter for a chance to win prizes. Once enrolled, members will already have enough points to enter contests for autographed memorabilia, tickets and merchandise. The first drawing begins on Friday, Aug. 22.  In addition to contests, fans can redeem points for Rams gear, tickets, gift cards, merchandise and discounts.

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics
White Papers & eBooks

[Photo source: Colorado State University]