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How to Measure Customer Loyalty

Loyalty Program Performance Metrics Building a loyalty program is a serious investment for any business, and it’s also important that a justifiable return on investment is achieved. How do you arrive at ways to measure customer loyalty? As companies become more analytically oriented, 10 common loyalty program metrics marketers need to monitor. These are: Total Read more…

Bruster’s Real Ice Cream Franchise Rolls Out New Loyalty Program

Bruster’s Real Ice Cream Upgrades Loyalty Program The new Sweet Rewards loyalty program provides customers with two easy ways to join by either downloading the Bruster’s App or registering online at BrustersSweetRewards.com. Members receive a $3 reward just for joining, earn 1 point for every $1 spent and at 50 points will earn a $5 Read more…

How to Improve Loyalty Program Redemption Rates

How to Improve Your Average Loyalty Program Redemption Rate Points are often earned but not redeemed. There are plenty of loyalty programs out there and some have higher redemption rates than others. When you offer points, it’s important to look at your redemption rate to see if the program is compelling and your members are Read more…

Target Pilots New Loyalty Program — Target Red

Target Tests New Multi-Tender Loyalty Program Starting this April, Target guests in the Dallas-Fort Worth area could enroll in Target Red, a new pilot multi-tender loyalty program. Loyalty expert, Sallie Burnett noted that “Target recognizes that by limiting their loyalty efforts to just Target REDcard credit cardholders, they’re also limiting the customer’s engagement with the brand. A multi-tender Read more…

7-Eleven Leverages Loyalty Program to Collect Customer Insight

7Rewards: The 7-Eleven Loyalty Program Expands That’s why 7Rewards® – the mobile customer loyalty app that earns users a free beverage for every six cups purchased – has expanded to enable customers to earn rewards points for hundreds of other 7‑Eleven product purchases! After extensive successful testing in Canada, the updated 7Rewards app has landed Read more…

Domino’s Mobile Game Engages Loyal Pizza Lovers

Domino’s Pizza is giving loyal customers yet another way to earn points toward free pizza – by beating the new Piece of the Pie Pursuit mobile game. Domino’s Piece of the Pie Rewards launched in 2015. Since then, the program has grown to include millions of members. In 2016, Domino’s announced its Piece of the Pie Read more…

Sears Adds New Partner to Shop Your Way Rewards Program

More Ways to Earn Shop Your Way Rewards Shop Your Way’s ongoing effort to provide its loyalty program members with unparalleled service options and money-saving benefits has expanded to yet another new category: live streaming video services. fuboTV joins partners such as Uber and Meredith Corp. on the Shop Your Way platform, where members can earn Read more…

Southeastern Grocers Replaces Plenti with New Loyalty Program

Plenti, the coalition loyalty program Southeastern Grocers joined last year, is ending and the grocer understands the importance of retaining existing customers and on having a program focused on building customer loyalty. Southeastern Grocers Transitions to New Loyalty Program “It’s no secret that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve Read more…

When Loyalty Programs Go Wrong

Ignore these 4 Loyalty Principles at Your Own Peril Recognizing and rewarding your best customers makes good business sense. So how can a loyalty program go wrong? How can it not work? It’s quite simple; the strategy gets lost in the execution. Here are loyalty principals that when not executed well can significantly impact the Read more…

Chili’s Rewards Program Updated After Exit from Plenti Rewards

Chili’s Dumps Plenti Rewards Program Due To Customer Feedback Chili’s® Grill & Bar has sent out an e-mail to My Chili’s Rewards members stating that they will no longer be a member of the coalition loyalty program Plenti. In an email to My Chili’s Rewards members, Chili’s said “We heard you. It’s time for a change.” The email went Read more…