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Report: Diner Loyalty in the Digital Age

[Source: National Restaurant News]Screen Shot 2014-09-11 at 4.04.36 PM

A recent report indicates 44% of consumers participate in loyalty and rewards programs at limited-service restaurants.

The report, called Diner Loyalty in the Digital Age from Technomic and American Express. examined how the digital revolution is changing guest expectations at both limited-service and full-service restaurants. Loyalty programs are increasingly prevalent in the restaurant space, and according to the report diners are aligning themselves with brands that reflect their lifestyle and expect to be rewarded accordingly. The 44% of consumers that participate in programs at limited service restaurants most frequently mentioned affiliation with Domino’s Pizza, Dunkin’ Donuts, Panera, Starbucks and Subway. One third of respondents have signed up for at least one program at a full service restaurant, with Applebee’s, Chili’s, Olive Garden and TGI Friday’s listed as most frequented.

    Other results from the survey include:

  • 47% participate in more restaurant rewards programs than two years ago, while 12% have cut back
  • 63% participate in a program that uses a plastic card that can be entered into POS system, while 29% participate in a program linked to their smartphone
  • 92% of those who participate in a program that offers mobile payment find it useful
  • 8 of 10 participants say they are more likely to frequent a restaurant if they are part of a loyalty program

The conclusion of the report is that loyalty programs are an increasingly powerful tool in driving guest frequency and increasing the size of checks. Consumers are starting to expect restaurants to offer a rewards system, and those that don’t are missing out on a valuable opportunity.

[Photo Source: National Restaurant News]


Colorado State University Launches Rams Rewards Loyalty Program

[Source: Colorado State University]csu-loyalty-program

Rams Rewards, a free program rewards members for downloading the app, posting about the Rams on social media, attending events and games and watching Rams athletic events online. Future plans include a points system that will reward fans for joining the Rams Club, purchasing tickets and buying team merchandise online.

“We are excited to launch the Rams Rewards program for our fans,” said Jason Layton, senior associate athletics director for sales and marketing. “Rams Rewards allows members to be rewarded for what they are already doing as Rams fans”.

Members can immediately earn points for connecting on social media, downloading the Rams Rewards app and more. Rams Rewards will have daily contests for the first 30 days of the program that members can enter for a chance to win prizes. Once enrolled, members will already have enough points to enter contests for autographed memorabilia, tickets and merchandise. The first drawing begins on Friday, Aug. 22.  In addition to contests, fans can redeem points for Rams gear, tickets, gift cards, merchandise and discounts.

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics
White Papers & eBooks

[Photo source: Colorado State University]

The Container Store Launches Loyalty Program Nationwide

[Source: BusinessWire]Container_Store_Rewards_Program

The nation’s leading retailer of storage and organization products, the Container Store announced POP!, its customer engagement program of Perfectly Organized Perks, is now available in its 66 existing stores and on its website.

Members will be able to earn $15 POP! Perks throughout the year and will be rewarded with surprises including special offers, exclusive event invitations, product previews and more. Unlike traditional loyalty programs, the POP! program will provide members with custom organizing tips based on their expressed interests and past purchases to help them get started on their next organizational project.

“We asked our customers what they wanted from us in a loyalty program and they told us they want more communication, more connection – more ‘hugs,’” Melissa Reiff, president and chief operating officer of the Container Store, said in a press release. “Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand.”

Want to learn more about loyalty marketing? Checkout these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics
White Papers & eBooks



CheapTickets Launches CheapCash Loyalty Program

[Source: CheapTickets]CheapTickets Rewards Program

CheapTickets.com, has launched a rewards program that puts money in members’ accounts for booking hotels stays in participating CheapCash hotels around the world.

The new CheapCashSM loyalty program, central to the new consumer offerings, is for deal-seeking travelers who are intent on saving money on every trip. Travelers can earn $50 in CheapCash when booking any flight on the CheapTickets.com website. If booking through the CheapTickets’ mobile app for iOS and Android, members can earn on both air and hotel – $75 when booking a flight ($50 plus an additional $25 app bonus) and $25 when booking a hotel. The CheapCash currency can be redeemed against stays in tens of thousands of CheapCash hotels in destinations around the world. CheapCash can be used immediately after booking, or within 30 days, but members have one year from the date of booking to complete travel.

“CheapTickets.com’s customers are deal seekers. So, we spent the past year talking to value-focused travelers and listening to what they said about the types of programs they like and what they consider a great deal. They told us travel programs and deals had to be straightforward and easy to understand. They also said they go to great lengths – visiting and revisiting lots of sites over multiple days – to find the very best deal and once they see it, they grab it,” said Gayle Pigatto, general manager of CheapTickets.com. “The CheapCash program was designed specifically for that customer – the ultimate deal seeker. Since the CheapCash program launched in beta in April, the program is saving customers about 13 percent on average and of those customers who redeem CheapCash, nearly one-third do it the very same day. The initial results show that we have created a program perfect for those customers who are seeking a deal and looking to save right now.”

The CheapCash program is free to join with just one click at check out. There are no blackout dates and no earn or redeem hurdles. CheapCash can also be combined with other promotions, sales and offers such as the refreshed Cheap of the Week program – a weekly deal that gives customers up to 20% off of CheapTickets.com’s best hotel deals. Read more

Looking for proven loyalty marketing and rewards program strategies? What’s working? What are the trends? Click here to contact us today.

Jamba Juice Insider Rewards Program Reaches 1 Million Members

[Source: Jamba Juice]Jamba Juice Insider Rewards

Jamba Juice has announced that its Insider Rewards program has reached the 1 million member milestone since its launch five months ago. According to a company spokesman, this significantly outpaces the enlistment rate of industry leaders. Jamba says it anticipates reaching 2 million Insider Rewards members by early 2015.

During the same week that Jamba celebrated one million JIR members, the Company also gave away the millionth free beverage in its “Million Free Juice or Smoothie Giveaway”, in which consumers were able to get a free beverage using the ISIS mobile wallet. The two programs are not tied to each other, but both are aimed at attracting and rewarding loyal Jamba consumers.

“The outstanding success of these two programs strengthens our commitment to meet the needs of today’s time-constrained and technology-savvy consumer through the use of innovative technology,” James D. White, chairman, president and CEO of Jamba Inc, said in a press release. “We have reached an era where adopting innovation in technology is as important as innovation in product development. The rapid growth of our Insider Rewards loyalty program will enable us to more quickly mine valuable consumer insights and information, thus allowing us to better serve our customers’ needs.”


Walgreens Balance® Rewards Program Supports Efforts to Stop Diabetes

[Source: American Diabetes Association]

The American Diabetes Association has announced a partnership with Walgreens wherein $1 will be donated for each new Balance Rewards sign up through Dec 31 2014, up to $50,000.

The Walgreens Balance Rewards program already takes steps to help people stay healthy by rewarding consumers for walking, running, weight management efforts and testing their blood pressure and blood glucose. In addition to the donations, the partnership with the American Diabetes Association also includes Walgreens participation in various diabetes fundraising events throughout the country.

“Walgreens plays an integral role in the advancement of our mission and our movement to Stop Diabetes. Leading a healthy and active lifestyle are key components for those who are at risk for or live with type 2 diabetes,” said Larry Hausner, CEO, American Diabetes Association. “We are proud to be collaborating with Walgreens to get the word out about such an exciting program that will not only get people to make better choices, but it will help the Association raise critical funds to help further our movement to stop this deadly disease.”

[Photo Source: Walgreens]


Mary-am Suites Launches Corporate Housing Loyalty Program

Mary-am Suites Loyalty Program

Mary-am Suites  introduces a new rewards program to retain long-standing customers and reward them for their commitment and loyalty to the company.Mary-am Rewards is the first rewards program launched in Canada’s corporate housing industry.Mary-am Furnished Apartment customers can save money by earning and redeeming reward dollars at all Mary-am businesses, including Mary-am Travel.

Sheetal Sinha, Marketing Manager of Mary-am Group of Companies, stated, “We appreciate our valued customers who have done business with us time and time again. Our Reward Program is our way of showing appreciation.”

Raymond Zar, Chief Executive Officer, Mary-am Group of Companies said in a press release, “We are excited to present our new rewards program to our existing customers and build brand loyalty with our future customers. We can offer our guests superior service, quality, and excellence, which reflects our company’s values.”

To celebrate the launch of Mary-am Rewards, the company is offering customers an opportunity to receive $25 in Mary-am Rewards instantly when they sign up for the program. Points earned can be redeemed at ANY Mary-am business; Suites, Hotel, Travel and Maids. Members can enjoy using points towards a furnished suite or future vacation plans. Customers can use these points at anytime since they never expire. Registration is free and members can accumulate points right away.


Did you know? That a 5% reduction in lost customers can increase profits by 75%? That’s just one of the many compelling statistics you’ll find in Customer Insight Group’s loyalty infograph. Check it out!


Looking for a loyalty marketing agency or just need specific industry insights… let’s talk.

Mosquito Joe Launches Share the Mojo Customer Referral Rewards Program

Share the Mojo Customer Referral Rewards Program


Mosquito Joe, a provider of residential and commercial mosquito and pest control treatment, announced the launch of their new customer referral rewards program, “Share the MoJo.” New customers who sign up as a result of a referral will receive a $25 account credit, as will the customer who referred them.

Mosquito Joe offers a barrier spray service to eliminate pests such as mosquitos, ticks, fleas and biting insects to residential and commercial customers. The Share the MoJo referral program was designed to reward existing customers for their ongoing loyalty and advocacy for the service they receive. Customers can make referrals both online and in-person and are rewarded with a $25 account credit once the person they refer uses the service. Referred customers also receive a $25 account credit and all customers can accumulate up to $500 of credits per calendar year.

“We have a very loyal customer base,” said Kevin Wilson, CEO & President of Mosquito Joe. “The Share the MoJo program is a great way for us to reward their loyalty while letting others know about the quality services we provide to help people enjoy their yards during the spring and summer months.”

“Mosquito Joe has built their brand on the foundation of excellence in service and customer care, so customer referrals are a natural consequence of their success,” said James Christensen, CEO of RewardStream. “A program to reward those referrals benefits everyone; the customer, the new customer and the brand. We look forward to working with the Mosquito Joe brand as they expand their services throughout the United States.”

[Source: Digital Journal]


Looking for proven loyalty marketing and rewards program strategies? What’s working? What are the trends? Customer Insight Group is an industry leader in rewards programs and customer loyalty strategy and we can help. Check out these resources:
Need to justify a loyalty program to your CEO and management. Here are 8 benefits of a loyalty program.

Starwood Hotels & Resorts Launches App for Google Glass for Preferred Guest Loyalty Program Members

Starwood Preferred Guest Launches App for Google Glass

[Source: Starwood Hotels & Resorts Worldwide Inc]

Starwood Hotels & Resorts Worldwide, Inc.  introduced a new SPG app that is the first from a hospitality company to leverage Google Glass. The new SPG app for Google Glass empowers mobile travelers with a new view as they explore destinations and book stays at nearly 1,200 hotels worldwide.  The new experience will enable guests  to review their SPG account and immerse themselves in any of Starwood’s nine, design-led brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®.

“Travelers are more tech-savvy than ever before, and wearable technology is the newest platform that provides information in an easy to access way to support the needs of our guests and enhance their travel experience,” said Chris Holdren, SVP SPG and Digital for Starwood Hotels & Resorts. “Our goal is to explore these new technologies and learn from our guests’ interactions with them so we can continue to deliver the best experiences at every point in their journey – from when our guests are dreaming about their next destination to when they walk in our front door and beyond.”

The SPG app for Google Glass was designed and built entirely by Starwood’s internal team of tech experts with the goal of delivering a seamless experience for its guests. The app is designed to assist travelers in each stage of their journey – from imaginative destination exploration to practical logistics planning before, during, and after a visit – all within a quick, easy, and streamlined format valued by on-the-go users of wearable technology. The SPG app for Google Glass is the only Glass app currently available that enables booking a stay at any of Starwood’s hotels around the world.

The personalized interface of the SPG app for Google Glass is ideal for any Glass Explorer, whether the guest is searching for upcoming business trips or a long summer vacation. The app provides users with critical account information, including number of Starpoints and upcoming and past stays to help travelers make the most of their SPG membership.

SPG app for Google Glass Highlights:

  • Built for Glass: The SPG app for Google Glass takes advantage of Glass’s unique features, including voice command search and geo location, and is one of the first apps built on the new Glass Developer Kit.
  • Search & Book: Members can voice search Starwood’s nearly 1,200  global hotels and resorts by destination, airport code or checking what’s nearby.
  • Explore Hotels: Members can call or get turn-by-turn directions to any hotel and can also explore and share photos of the hotel amenities, rooms, local area, and more.
  • Your SPG: Members can access up-to-date account information including Starpoint balance and upcoming stay details.
  • State Aware: Like the SPG smartphone and iPad apps, the SPG app for Google Glass uses state aware technology to display upcoming stays, recognize arrival at a Starwood property, and customize the user experience accordingly.

“Being the first in the hospitality industry to introduce an app for Google Glass illustrates our larger strategy to be the industry-leading digital innovator,” said Clay Cowan, VP Global Digital for Starwood Hotels & Resorts. “Starwood’s agility and scope has established our brands as early tech adopters, and we plan to maintain our lead with our innovative work in the digital space.”

MC Sports Rewards Program Reaches Million Loyalty Members

 MC Sports Rewards

MC Sports Active Rewards program has enrolled its millionth member. The program was introduced by the MC Sports, a Michigan-based sporting goods store chain, which has more than 70 locations in seven states.

“We are very excited to have enrolled our millionth member,” Ed Rix, vice president, of marketing and advertising for MC Sports said in a press release. “Achieving this level of success would not have been possible without high-end, reliable and scalable technology, not to mention the resources necessary to manage it.”

Active Rewards members earn one point for every dollar spent at MC Sports stores. Once they accumulate 500 points, they receive a $15 certificate for redemption at any MC Sports store. The Active Rewards program also entitles members to special offers, including birthday discounts, entry to private sales and advance notice of major sales.


Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.


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