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Marketing Channels: The Good, The Bad, and The Outdated

Survey Reveals How Small Business Owners Plan on Marketing Their Business in 2016 “Should I invest in mobile advertising or radio ads? Do I need an email marketing service if I have a digital loyalty program? How do I know if my marketing efforts are working?” These are just some of the questions that small Read more…

The State of Small Business Marketing in 2016: Marketing & Customer Retention Trends

Survey Reveals Marketing & Customer Retention Trends for Small Businesses. The world of small business marketing is constantly shifting. New tools and services are developed with stunning speed and frequency, giving business owners a plethora of choices when it comes to defining their marketing and customer retention strategy. The dizzying amount of services available often Read more…

Retail Trend: Multi Tender Loyalty Programs

Multi Tender Retail Loyalty Programs Membership and loyalty programs have been a part of the retail landscape for years. However, as multichannel engagement has evolved to omnichannel, multi tender loyalties programs have become important in identifying best customers, regardless of their tender preferences, and to creating a value proposition that encourages repeat purchases and higher Read more…

Building Loyalty and Engagement through Community Building

Ninety-seven percent of U.S. corporate executives say customers want an efficient—that is, fast, cost-effective and personalized—level of experience, according to a recent study by The Harris Poll and Lithium. Today’s consumer looks for experiences and connections and marketers are scrambling to find ways to create these touchpoints. For some brands, this means building customer loyalty Read more…

Research: Millennials are More Engaged in Corporate Social Responsibility

Millennials are Universally More Engaged in Corporate Social Responsibility (CSR) Efforts According to the newly released 2015 Cone Communications Millennial CSR Study  more than nine-in-10 Millennials would switch brands to one associated with a cause and two-thirds use social media to engage around CSR. “This research reiterates the significant differences in how gender, life-stage and Read more…

Visa Commerce Network Helps Merchants Drive Loyalty and Increase Sales

New In-App Commerce Experience Helps Merchants Acquire New Customers, Drive Loyalty and Increase Sales Visa Commerce Network is a new way for merchants to create online and in-app commerce experiences to acquire new customers, drive loyalty and increase sales with relevant offers. Visa Commerce Network is built on the world’s largest electronic payment network, VisaNet, Read more…

Members of Ulta’s Rewards Program Drive 80% of Sales

Ulta’s Loyalty Programs Helps Boost Sales The beauty brands loyalty program has over 16 million active members which helps drive well over 80% of the beauty retailer’s sales, according to CEO, Mary Dillon. “Our store associates are doing a fantastic job converting guests to loyalty members and they achieved a significant increase in conversion, leading Read more…

In-Store Experience Critical Part of Consumer Buying Process

Physical retail stores are still relevant! Finding from the 2015 TimeTrade report indicate that consumers are looking to the in-store experience to help them validate their final purchasing decisions. In addition, high personalization is one of the trends in retail business in 2016. The more the e-commerce is overtaking the physical shops, the more customers Read more…

Cause Marketing Programs Build a Better World

The Cause Marketing Halo Awards bring clarity, innovation and best practice to light. The honor roll of finalists in the 2016 Cause Marketing Halo Awards reveals the diversity of issues companies are tackling in their efforts to do well by doing good. Equally striking are the many, very creative approaches companies and causes took at Read more…

Millions Favor a Single Credit Card for at Least 10 Years

25 million credit cardholders haven’t changed their go-to credit card in at least 10 years and another 20 million have never changed it, according to a new CreditCards.com report. The competition among credit card issuers is hotter than ever, said Matt Schulz, CreditCards.com’s senior industry analyst. That is great news for consumers and has led Read more…