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Loyalty Program Breakage: Health Measure of Program

If your business has a loyalty program, the whole reason behind it is to keep customers returning for your goods and services. As a business, your loyalty program is all about recognizing and rewarding your customers to achieve business goals like driving the repeat purchase rate, increasing average order value and frequency of purchase. For your customers, Read more…

Redbox Announces New And Improved Loyalty Program

The enhanced loyalty program offers more opportunities for customers to earn points, including renting and buying games, DVDs, Blu-ray discs, On Demand content, as well as renting discs for multiple nights. As customers rent and buy movies and games, they will earn “Star,” “Superstar” and “Legend” status to unlock never-before-available program perks, such as free Read more…

Marriott Combines all Three of its Hotel Loyalty Programs

Marriott to Unify Loyalty Programs to Enhance Customer Experience In August 2018 Marriott International will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). With the new loyalty program, the 110 million members of all three programs will be able to earn and redeem points at hotels Read more…

JCPenney Revamps Rewards Program

Loyalty programs get stale. In fact, fifty percent (50%) of loyalty marketers in North America, the UK, Western Europe and Asia are revamping their rewards, earning structures and tiers. Sallie Burnett, a senior loyalty strategist at Customer Insight Group, notes that when updating loyalty programs marketers need to focus on: Refreshing program benefits and reward Read more…

Loblaw Announces PC Optimum Loyalty Program

Shoppers Optimum and PC Plus, join together as the “PC Optimum” Loyalty Program The new PC Optimum has a rocky start, according to CBC News, eight people across Canada who say they’ve each had more than 100,000 points stolen from their accounts after Loblaws merged its two rewards programs — PC Plus and Shoppers Optimum Read more…

BP and United Airlines Joint Rewards Program

BP Stations Strives to be Best Fuel Rewards Program BP and United Airlines have teamed up to allows members of their loyalty programs to earn airline miles at the pump and use airline miles to help pay for gas. According to loyalty expert, Sallie Burnett, “consumers expect flexibility in collecting loyalty points, miles and rewards. With Read more…

Lyft Launches Loyalty Program for Business Riders

Big Rewards for Lyft Business Rewards Members Lyft recently launched a loyalty program for travelers who join its business program. The Lyft Business Rewards program gives users the option to rack up rides for credit, according to Popsugar. The program gives incentives to business travelers, for every five rides over $10 taken on the service, Read more…

Shopbop Offers Better Customer Experience with Rebranding and Loyalty Program

Shopbop Improving Its Customer Experience Shopbop, the global online retail destination for style discovery and inspiration for women worldwide, debuts an all-encompassing brand refinement through a new look and feel celebrated site wide and across all customer touch points. Brand and Customer Experience Updates Shopbop ushers in a new era with a brand-wide refresh, presenting Read more…

Hilton Loyalty Members Can Shop with Points on Amazon.com

Hilton Loyalty Program Update Hilton and Amazon have come together to allow members of Hilton’s Honors loyalty program to shop Amazon using their points. This is the first time a hotel brand has offered such a deal, Amazon says, and will be available to all Hilton Honors members. “At Hilton, we are always looking for Read more…

Subway Launching MyWay™ Rewards Program

Subway New Rewards Program Subway Rewards members will get the customization, flexibility and a surprise or two from the sandwich giant’s new rewards program. More than a loyalty program, Subway MyWay Rewards will redefine choice and accessibility to Subway’s more than 37 million sandwich and salad combinations. The program will be a customized experience – Read more…