leadership
Sallie Burnett is the founder of Customer Insight Group, a leading strategic marketing company, based in Denver, Colorado. Her 19 years of experience in strategic marketing, sales management and customer relationship management is focused on helping Customer Insight Group's clients utilize customer information to drive customer-based strategies and business impact. She has helped many of the nation's top companies focus on identifying actionable opportunities throughout the customer value relationship to align sales, service and marketing to get the greatest return on investment based on the voice of the customer and customer value. She excels at:
- Generating in-depth insight into their customer's behavior and profile.
- Outlining strategic frameworks for planning communication, product development and pricing activity.
- Developing tactics to identify and quantify cross and up-sell opportunities in their customer bases.
- Planning integrated customer relationship management schemas for measuring return on investment.
- Identifying the best targets for new customer acquisition efforts.
Sallie Burnett's experience, expertise and ability to think out of the box makes her sought after for media interviews, speaking opportunities and by Fortune 500 executives looking to turn data into actionable customer insight. She has helped a host of clients meet business objectives, including:
- Bon Ton Stores, Inc.
- Dick's Sporting Goods
- Einstein Bros Bagel
- Edwin Watts Golf
- G.H. Bass
- Goldratt Consulting Ltd.
- Helzberg Diamonds
- Kohl's
- La-z-boy Furniture
- Maxim Group
- MCI
- National Home Furnishing Association
- Network Affiliates, Inc.
- Payless Shoe Source
- Proflowers
- San Francisco Music Box Company
- Spencer Gifts
- Super Fresh
- Swiss Colony
- Thomasville Furniture
- Tommy Hilfiger
- The Great Atlantic Pacific Tea Company (A&P)
- The Great Indoors