Sallie Burnett
Strategist. Speaker. Innovator.

With over 25 years’ experience in strategic marketing, sales management and customer relationship management, Customer Insight Group founder Sallie Burnett has built her vanguard reputation by crafting solid customer-centric strategies that drive bottom-line success for her clients. Renowned for her out-of-the-box thinking and wealth of experience, she’s been sought out by many of the nation’s top companies to engage, keep and grow their customer relationships at every point along their customer relationship journey. Her insight results in better aligned sales, service and marketing, while generating the greatest return on investment based on the voice and value of the customer.

International Speaker

Sallie Burnett stands out in a field of experts because of her international experience. In 2015 alone, she traveled to six continents and visited 25 countries. She has spread the CRM and loyalty marketing gospel in events that include the CRMC, the largest retail CRM conference in the U.S.; the CRM Dialogue Conference in Scandinavia, and ICOM, which is the largest global network of marketing communication agencies with members coming from 65 nations. She has shared her expertise with members of the Direct Marketing Association and the Canadian Marketing Association at their conventions.

Sallie Burnett knows customer relationship management firsthand. She built a successful CRM firm, and she taught Digital Marketing as an associate professor at Daniels College of Business. She is also one of the frequent lecturers at Regis University and the University of Colorado Denver.

She has built a reputation as an engaging speaker known for sharing thought-provoking insights and actionable strategies for building productive customer relationships, deploying emerging technologies and using social media as part of a comprehensive approach to building and strengthening customer relationships. Sallie Burnett knows loyalty marketing, and she advocates for ensuring that every encounter counts.

Public Speaker…Here For Yourself

We love talking about what we know. We can’t help it – it’s our passion. So it’s no surprise that our expertise has been called to the podium many times, from visionary keynote speeches, to facilitating executive work sessions, to hosting a panel of experts, we are pleased to bring our expertise to anyone who will listen.

Sallie has brought her expertise and energy to many organizations, including:

  • Association of National Advertisers (ANA)
  • Boulder Marketing Group (BMG)
  • Colorado Nursery & Greenhouse Association
  • Customer Relationship Management Conference (CRMC)
  • Customer Relationship Management Conference (CRMRetail)
  • Denver Metro Small Business Development Center
  • Dialogue Conference 2014 (Norway)
  • Daniels College of Business Industry Week
  • ICOM (Puertor Rico)
  • University of Denver Marketing Roundtable
  • National Home Furnishing Association (NHFA)
  • National Center for Database Marketing (NCDM)
  • Online Market World
  • The Phelps Group
  • Regis University
  • Retail Advertising Conference (RAC)
  • Resort Development Organization Ltd (RDO, UK)
  • Rocky Mountain Direct Marketing Association DM Days
  • Network Affiliates Semi-Annual Conference
  • University of Colorado Denver


What’s Next? Do You Need a Guest Speaker?

Need a visionary keynote address? Someone in the know to host a panel of industry experts? Or perhaps something more intimate — a private workshop targeting your top issues?

Loyalty Marketing Workshops

Social Media Marketing Workshops

We’re happy to pack our bags and bring our expertise to you. Contact Sallie Burnett directly by email  or call 303-422-9758.

We look forward to building your relationships.
Engage. Keep. Grow.


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