Facebook Pocket Guide Ideal for Overwhelmed Marketers

Contact Information: Mary Shaw 303.422.9758
Customer Insight Group, Inc.

Denver, February 13, 2012 — For companies ready to dive into the popular social media channel Facebook, but aren’t sure how to do it, Colorado-based Customer Insight Group, a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships, has published their Facebook Pocket Guide online.

The step-by-step guide is aimed at helping any business get up and running on Facebook. Not only will it show how to create a presence on this social network giant, it provides solid strategies to engage customers, build brand awareness, drive retention and promote two-way dialogue with customers. In addition to detailed “how-tos”, the Facebook Pocket Guide provides best practices every step of the way along with real-world examples.

With over 800,000 users now on Facebook, it only makes sense that companies connect with their customers there. Especially when 49% of consumers say that they “like” a brand because they are already loyal customers. (According to a new report from the CMO Council.) And while many businesses may have created a Facebook page, many have not taken the next step to get results that are linked to their business objectives, such as customer retention, loyalty and brand awareness.

While social media may be all the buzz right now, it can cause as much anxiety as it does excitement for marketers who are hesitant to dive into this rapidly growing medium,” explains Customer Insight Group President, Sallie Burnett. “The Facebook Pocket Guide breaks it down into an easy-to-follow, step-by-step process that can help any business instantly understand Facebook and how it can be beneficial to their customer engagement strategy.”

The Facebook Pocket Guide is available for instant download atwww.customerinsightgroup.com/FBPocketGuide.pdf

The Facebook Pocket Guide is just one more addition to Customer Insight Group’s set of available social media marketing tools, which include: social media infographs, customized social media workshops, social media roadmaps, plus, a free 3-part social media webinar starting February 16. These tools are perfect for the marketer who is ready to move forward with social media, but unsure of how to get started and what to do in the long term.

Customer Insight Group has a unique background based in years of expertise in forging customer relationships through loyalty programs and strategic marketing. As social media has come on the scene, Customer Insight Group has been at the forefront of harnessing the power of social media and integrating it into a company’s big picture marketing strategy.


Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: social media customer engagement programs, comprehensive loyalty audits and innovative loyalty programs. Visit www.customerinsightgroup.com for more information.