Customer Insight Group Shares How to Cultivate Loyal Customers

Contact Information: Mary Shaw 303.422.9758
Customer Insight Group, Inc.

Denver, CO, July 16, 2014 – Sallie Burnett, President and CEO of Customer Insight Group, Inc., will reveal tips and techniques to master the art and science of building customers loyalty at the Dialogue Conference 2014, Scandinavia’s largest CRM Conference on August 24, 2014. She will share how to plan, launch, manage, and measure the results of a B-to-C custom loyalty program.

How to Create Customer Loyalty

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2014. Companies are discovering it’s a measurable strategy that goes directly to the bottom line. But what will be most effective for retaining customers, and improving revenue and profits?

Join us for this valuable workshop where you’ll discover skills, tools, and techniques to address specific challenges your company faces. You will learn proven techniques to:

  • Achieve sales, customer retention and loyalty objectives
  • Create a compelling value proposition and a competitive advantage
  • Implement sure-fire customer enrollment tactics and ongoing customer development
  • Foster profitable customer loyalty and measure the financial impact of their loyalty program.

This Loyalty Workshop is designed to benefit your company’s bottom line. In this seminar, Sallie Burnett will examine current issues driving loyalty marketing, why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Through real-world examples – culled from over two decades of experience – we’ll share with you the best practices you need to ensure the success of your customer loyalty strategy.

Burnett has been a featured speaker at industry conferences including the National Center for Database Marketing conference, National Retail Federation’s conference on CRMRetail, the Retail Advertising & Marketing Association’s conference, Online Market World, Network Affiliates Annual Convention, Daniels College of Business, Pro Green Expo, Denver Metro Small Business Development Center and the Customer Relationship Management Conference (CRMC).


Customer insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customers relationships. We help companies assess and improve customer strategy to achieve measurable business objectives. We provide loyalty audits, social media customer engagement programs and innovative loyalty programs.

For more information about Customer Insight Group, visit or contact Mary Shaw, Customer Relationship Marketing Manager, Customer Insight Group, Inc.