Customer Insight Group Selected by The Swiss Colony for Customer Engagement Expertise

Contact Information: Mary Shaw 303.422.9758

Customer Insight Group, Inc.

Mary.Shaw@customerinsightgroup.com

Denver (September 20, 2011) — Customer Insight Group, a leading strategic marketing consulting firm renowned for its ability to help companies engage, keep and grow profitable customers relationships, is pleased to announce the addition of Swiss Colony to its client roster.

The Customer Insight Group team of loyalty experts is excited to bring its expertise in creating customer engagement strategies that expands the pool of profitable customers and ultimately optimizes each customer’s lifetime value. One strategy involves focusing on customer interactions called “moments of truth” when a customer learns a promise made by a company will be honored. “In order to create great experiences for customers, we first help our clients articulate what they want each customer to think and feel at every stage of the customer life cycle. This process was developed with business goals and customer experience in mind,” explains Sallie Burnett, President, Customer Insight Group.

ABOUT THE SWISS COLONY

The Swiss Colony has been connecting families and loved ones since originating the tradition of sending food gifts by mail in 1926. With hundreds of festively packaged gifts, ranging from cheeses, cheese spreads and specialty meats to chocolates, butter toffee and other decadent desserts, their products have been included in family traditions and part of festive celebrations for decades. For more information, visit www.swisscolony.com.

ABOUT CUSTOMER INSIGHT GROUP, INC.

Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs.

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sallieburnett Only 36% of consumers received a reward or promotion that made them come back to the store. Are your program benefits compelling?
6 hours 8 min ago
sallieburnett Do you have a communication plan to proactively engage customers? Retain, migrate up and engage BEFORE lapsing — a migration plan.
1 day 18 sec ago
sallieburnett 44% of consumers had a negative experience with loyalty program. Wow! Audit program to improve your customer's experience. #loyaltymarketing
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