Contact Information

Sallie Burnett 303.422.9758
Customer Insight Group, Inc.
sallie@customerinsightgroup.com

Denver, CO, November 17, 2010 — Customer Insight Group, Inc will reveal the top five social media best practices that will bring you closer to your customers at the Rocky Mountain Direct Marketing Association (RMDMA). Customer Insight Group’s President and CEO, Sallie Burnett, will be sharing her social media expertise as a panelist at the January 5, 2011 RMDMA luncheon seminar at the Pepsi Center located at 1000 Chopper Circle, Denver, CO.

Social media demands a shift from the mindset of traditional marketing. It’s no longer a one-directional way of communicating who you are. Your customers have formed opinions about you, your level of service, the quality of your product, and are likely expressing that opinion. Everybody gets to throw in their two cents. That alone can feel a little daunting when you’re trying to keep your branding clear and concise. But, it doesn’t have to be. In fact, it can be one of your greatest assets when you put the right strategy in place.

Social media is all about dialogue — conversations taking place online 24/7 with countless numbers of people involved, potentially all over the world. That’s good news, because relationships thrive when dialogue is happening. It means your customers care. The goal is to keep the dialogue going in the right direction. Sound overwhelming? It doesn’t have to be. As a panelist at the RMDMA 30 Ideas in 60 Minute, Sallie Burnett will help you get a handle on how to use social media to bring you closer to your customers and achieve your business objectives.

You won't want to miss this event. This is your time to engage! Doing so will earn you permanent residence in the hearts and minds of the people who make up your markets. This will expand market opportunities, build brand awareness, stimulate demand, and engender loyalty and advocacy.

Burnett has been a featured speaker at industry conferences including the National Center for Database Marketing conference, National Retail Federation's conference on CRMRetail, the Retail Advertising & Marketing Association's conference, Online Market World, Network Affiliates Annual Convention and the Fred Newell Customer Relationship Management conference.

ABOUT CUSTOMER INSIGHT GROUP, INC.
Customer insight Group is a leading strategic marketing consulting firm that helps companies engage, retain and grow profitable customers relationships. We help companies assess and improve customer strategy to achieve measurable business objectives. We provide loyalty audits, social media customer engagement programs and innovative loyalty programs.

For more information about Customer Insight Group, visit http://www.customerinsightgroup.com or contact Sallie Burnett, president/CEO of Customer Insight Group, 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or sallie@customerinsightgroup.com.