Customer Insight Group Releases Loyalty Marketing Infograph

Contact Information: Mary Shaw 303.422.9758
Customer Insight Group, Inc.
Mary.Shaw@customerinsightgroup.com

Denver, July 10, 2012 — Companies looking to better understand the value that a loyal customer can bring to their business will have a new visual aid to help them get the big picture thanks to Colorado-based Customer Insight Group, a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships.

The Loyalty Infographic presents a snapshot of how a loyal customer can positively impact a business’ success and long-term customer relationships. “I love using an infograph like this to illustrate the power of loyalty marketing,” explains Sallie Burnett, president of Customer Insight Group, “In a split second you can help companies understand the business implications that loyalty programs impact.”

Justify a Loyalty or Rewards Program

In addition, relevant timely statistics are featured that are ideal for those marketers who are trying to make a case for creating or refining an existing program. “Did you realize that more than 46% of shoppers age 18-25 said retail rewards were more important during tough economic times? And 27% wanted to join more programs. When we are all looking for ways to capture a greater share of wallet during the current economic climate, rewards programs and loyalty programs can be one of the most compelling ways to do that,” says Burnett.

Customer Insight Group’s Loyalty Infograph can be found at http://www.customerinsightgroup.com/loyalty-marketing.

The loyalty infograph is just the latest addition to Customer Insight Group’s ongoing set of available infographs. Other infographs feature social media statistics and insight that covers: Facebook, Twitter, Linked In, You Tube, Mobile Usage and Pinterest. You can download these infographs at http://www.customerinsightgroup.com/infographs

ABOUT CUSTOMER INSIGHT GROUP, INC.

Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: social media customer engagement programs, comprehensive loyalty audits and innovative loyalty programs. Visit www.customerinsightgroup.com for more information.