Customer Insight Group Loyalty Blog

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    Hot Topics

Best Practices for YouTube Marketers

YouTube Best Practices There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

Pizza Hut Engages Fans with YouTube Event

Live YouTube Event Used to Capture New Customers and Engage Existing Ones Pizza Hut seeks to engage fans on YouTube by launching a campaign featuring an improv comedy group which will host a three-hour live broadcast, accessed through the microsite PizzaHutLive.com. During the live-stream they will giveaway hundreds of prizes, including Xbox One, pre-release Halo Read more…

Proven YouTube Marketing Tips

How to Build Your Brand Using YouTube Creating video content on YouTube is a great way to boost the visibility and credibility of your business. Here are are a few tips to help you increase the effectiveness of your Youtube channel. Video Marketing Tips Create a Schedule for Content One way to make sure you’re Read more…

Wingstop Uses Social Media to Engage Customers

Wingstop Inc., spent the summer touring the United States. Traveling on the company’s new food truck, the mission of the tour is to serve flavor and bring goodwill to the communities that have embraced the craveable brand. The tour kicked off in Brooklyn on June 22 where Wingstop partnered with the Brooklyn Nets to build Read more…

Dairy Queen Launches #BlizzardBattle Social Media Contest

[Source: Restaurant News] Dairy Queen is pitting its apple and pumpkin flavored blizzards against each other in a new social media marketing campaign. The Minneapolis-based brand has pitted two towns in what it calls a #BlizzardBattle, urging fans to #VoteApple or #VotePumpkin through Sept. 29 on social media platforms like Facebook, Twitter and YouTube. Barry Read more…

Choice Hotels Launches #VacayGoneCrayCray Social Media Contest

Choice Hotels International in introducing a summer promotion in honor of its 75th anniversary called #VacayGoneCrayCray, which will award one participant a $10,000 grand prize for a vacation do-over on a past trip gone awry. Popular YouTube entertainers Rhett & Link have signed on to judge the competition. Participants can submit their entry for most Read more…

Infographic: Why Social Media Marketing

Did you know that that 78% of small businesses attract new customers through social media? The ability to attract fans in social media relies on quality content that is both informative and engaging. This infographic show incredible statistics that reveal why social media has become an important element in your marketing mix. 83% of marketers Read more…

Study: Facebook Continues to Dominate the Social Realm

[Source: Adobe Digital Index] The Q1 2014 Social Intelligence Report from Adobe Digital Index indicates that Facebook dominates when it comes to social media platforms—engagement is higher on Facebook than on any other platform and is on the rise. The report looks at the effect social media has on brands from a paid, owned, and Read more…

Report: Social Media Continues to Shape the Digital Marketplace

[Source: Adobe] The recently released Social Intelligence Report by Adobe Digital Index for Q4 2013 makes it clear that marketers who didn’t advertise on social networks during the holiday season missed out on high-quality traffic and click-through rates from social ads. Some key findings include: Twitter and Pinterest saw the largest gains in referred visits Read more…

Getting Social Media Right For Your B2B Audience

Did you know 52% of US small businesses don’t feel other businesses are marketing to them effectively, and 46% feel they’re being “sold” to instead of “spoken” to? It might be time to integrate social media into your B2B strategy. In this presentation you will gain insight into why B2B marketers still struggle withsocial media, Read more…