Customer Insight Group Loyalty Blog

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    Hot Topics

How social media benefits search engine marketing

Social content (blog, video, images, audio) that can’t be found by a search engine are a lost opportunity to reach your customers. › ›An example of this is Wells Fargo’s blog StudentLoanDown. It identifies 29 keywords in its keyword meta tag. However, only 26 of them rank in Google’s first page. Those that do rank, Read more…

Benefits of Social Media Marketing

[Social Media Examiner, 4/3/12] A significant 85% of all marketers indicated that their social mediaefforts have generated more exposure for their businesses. Social Media Examinerannounced the resultsof its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. Read more… The top 4 social media benefits for Read more…

Google+: The Next Step for Businesses

Google+ is adding even more competition to the online Social Networking Industry by launching the platform June 2011. Competing with Facebook, MySpace, LinkedIn, Tagged, Yahoo Answers, Twitter, and YouTube, amongst others, Google+ is currently ranked as the 8th Social Network when it comes to total visits as of the week ending September 24th, 2011. FaceBook, Read more…

Consumer Experience Optimization Via Social Media Dialogue

As social media booms, so too does consumer voice. With over 500 million active Facebook users (Facebook, 2011), 200 million Twitter accounts (Johansmeyer, 2011), and hundreds of additional networking and/or forum-based sites, consumers demand to be heard, and they demand to be heard now. In a March 2011 ClickZ article, Robin Neifield discusses the impact Read more…

Creating Your Own Social Network to Foster Customer Loyalty

A report from The Nielsen Company showed that there has been an increase of 82% in time spent on social networking sites. Across the globe over the past year average time spent on social networking sites grew from 3 hours per month to 5.5 hours. Additionally, people spend the majority of their time on the Read more…

Mobile Changes How Customers Shop

(Shoppers) are ginned up on research and pity the sales assistant who doesn’t know when to get out of the shopper’s way.”   Did you ever truly believe, back in the dark ages of the mid-1990s, that you’d ever in your life do most of your Christmas shopping face-to-face with your computer terminal screen? That Read more…

Should You Use Social Media Marketing?

Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters? Should Your Company Use Social Media Marketing? Social media is unlike any other communications medium your company has ever used. Read more…