Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

Domino’s Tweet-To-Eat Social Media Campaign

Domino’s pizza chain recently announced it will now take pizza orders via Twitter, as a part of their buy-anywhere-anyhow campaign. The thought behind this is that customers can stay within whatever media form they are using — social media, mobile, desktop, Apple Watch, and order a pizza without having to switch media. “This is really Read more…

BP Updates Driver Rewards Loyalty Program

In May, BP launched a simpler Driver Rewards loyalty program. Motorists now can choose from three different cards, and BP-branded retailers now have an easier, more cost-effective program to manage. “We’re proud to kick off the summer driving season with this updated BP Driver Rewards program, which we believe will please consumers and enable our Read more…

Roxul Launches Get Between the Studs Social Media Contest

ROXUL, producer of stone wool insulation recently launched a social media contest. Individuals can enter by using #GetBetweenTheStuds on Twitter or Instagram for a chance to win an exclusive design consultation with contractor, real estate investor, and Income Property Host Scott McGillivray, $10,000 toward their remodel, and $1,200 in ROXUL® insulation. In addition, participants must Read more…

Grow Your Business by Building Consumer Trust

When you walk into a bank to deposit your payroll check or approach an ATM to withdraw money for a night on the town, you have reasonable assurance that you are safe in doing so – an armed guard, perhaps, security cameras, well-lit public access, etc. When convenience store chains started opening 24-7 decades ago, Read more…

Marriott Rewards — Top Hotel Loyalty Program

[Source: Marriott] Marriott International’s Marriott Rewards has been named top Hotel Loyalty Program in the first-ever Fortune and Travel + Leisure Best in Business Travel Survey, which tapped jet-setting readers for their thoughts on the best of the best brands for those on the road. “We‘re thrilled that the readers of Fortune and Travel + Read more…

Report: The Benefits of Sharing and Consuming Content on LinkedIn

[Source: LinkedIn] A recent survey reveals LinkedIn members in the U.S. who actively share and consume content on LinkedIn spend about 8 hours per week consuming professionally relevant content as a way to educate themselves on industry news and trends. The report found that 62% engage with professional content on LinkedIn in order to build Read more…

Latest Digital Marketing News: Old Navy Native Advertising, Starwood’s Social Customer Service

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. OLD NAVY GOES NEWLY NATIVE Whether or not you think native advertising is all buzz and no bite, one thing is clear: Banner ads have a less than a 1% click-through rate, which means many brand advertisers Read more…

White Castle Launches Social Media Contest

[Source: PRNewswire] White Castle has launched a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company’s most loyal fans, the chance to win a visit from the Crave Mobile, White Castle’s mobile food truck, for a party with 50 friends. White Castle’s #CraveMobile Contest runs from May 28 through midnight on Read more…

Social Media Buzz: Top 6 Social Media Shopping Trends, Stats for 2014

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. SOCIAL MEDIA RETAIL REVENUES SOAR The value of traffic referred to retail sites by social-media platforms soared in the fourth quarter, with triple-digit percentage increases for sites like Tumblr, Twitter and Pinterest. Read more   TOP 6 Read more…

Value of a Facebook Fan to Consumer Brands Increased 28% in 2013

So, just what is the value of a Facebook ‘like’? Does it have any real worth in terms of increased sales and customer loyalty, or is it simply a fan count? In truth the value of a ‘like’ varies wildly between different industries and sectors, but Syncapse in partnership with Hotspex has started to work Read more…