Customer Insight Group Loyalty Blog

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Top 13 Twitter Marketing Tips

Improve Your Twitter Marketing Efforts When You Put These Tips Into Action With over 316 million monthly active users tweeting out over 500 million tweets every day, there is no denying that Twitter is a worthy place to spend some of your advertising time. Just look at top brands like Mercedes-Benz, Samsung and Starbucks. They Read more…

Twitter Launches Conversational Ads

Twitter’s Conversational Ads, combines polls with custom hashtags to getting users to share their responses with their own followers. Now it’s even easier for consumers to engage with and spread a brand’s campaign message on Twitter. How it works For many years, marketers have successfully increased their brand engagement using Promoted Tweets with compelling images Read more…

Staples Kicks Off #MoreSmallBiz Squad with Twitter Chat

Staples Uses Twitter Chat to Help Small Businesses To help small businesses kick off the New Year, Staples has created the #MoreSmallBiz Squad – small business authorities who will lend their expertise to the Staples small business community. Small businesses can also use the hashtag to seek advice or assistance from the Staples #MoreSmallBiz Squad. Read more…

Taco Bell’s #TacoEmojiEngin Social Media Campaign

Taco Bell has launched a social-marketing blitz that celebrates the recent launch of the long-awaited taco emoji. The Irvine, Calif.-based brand said that it has created 600 pieces of unique content. Eventually, all of the content will then be posted to ta.co, its recently-revamped website. Here’s how it works: People who tweet a picture of Read more…

Retailers’ Customer Service on Social Media Lacking

83% of Customer Service Request are Ignored by Retailers It’s no surprise that retailers receive more social messages during the holiday season than any other time of the year. In Q4 2014, the retail industry was hit with its biggest influx of inbound social messages, a 21% increase over the previous quarter. If the same Read more…

Pizza Hut Engages Fans with YouTube Event

Live YouTube Event Used to Capture New Customers and Engage Existing Ones Pizza Hut seeks to engage fans on YouTube by launching a campaign featuring an improv comedy group which will host a three-hour live broadcast, accessed through the microsite PizzaHutLive.com. During the live-stream they will giveaway hundreds of prizes, including Xbox One, pre-release Halo Read more…

Wingstop Uses Social Media to Engage Customers

Wingstop Inc., spent the summer touring the United States. Traveling on the company’s new food truck, the mission of the tour is to serve flavor and bring goodwill to the communities that have embraced the craveable brand. The tour kicked off in Brooklyn on June 22 where Wingstop partnered with the Brooklyn Nets to build Read more…

Twitter Increases Character Limit for DMs

Twitter recently announced an increase in character limit with Direct messages, or DMs. This is great news for business who use Twitter to address customer service issues. Business now have 10,000 characters which will make the discussion with customers less cumbersome and wont require them to split the conversation into a series of messages. Twitter Read more…

TGI Fridays: Buy A Burger, Give A Burger Social Media Campaign

TGI Fridays recently launched, “Jump Burger: Buy One, Give One,” a new promotion that gives guests a unique way to share a FREE burger through social media. “We think giving our guests an innovative way to pay a burger forward, and the race to snag one of our digital burgers, allows friends to socialize in Read more…

Celebrate Summer with #RedMango4Life Sweepstakes

How much do you love frozen yogurt? Red Mango recently announces RED MANGO® 4 Life sweepstakes and encourages fans to post pictures and comments about why they love Red Mango on Twitter or Instagram using #redmango4lifesweeps or go to the RED MANGO® 4 Life Sweepstakes website at www.redmango4lifesweeps.com to enter. Each day of the sweepstakes, Read more…