Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…

Best Practices for YouTube Marketers

YouTube Best Practices There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

Untapped Potential: Social Media Impact on Buying Journey

Retailers Fail to Leverage the Full Potential of Social Media to Enhance the Customer Journey The 2016 Customer Experience/Unified Commerce Survey reveals that 81% of retailers using social media to engage with customers indicate that their processes need improvement. “Social media provides retailers with unprecedented visibility into their customer base. It provides a venue where retailers can directly Read more…

Hyundia Promotes Prime Now. Drive Now With Integrated Digital Campaign

Hyundi Used An Integrated Digital To Promote the Prime Now. Drive Now Program Hyundai Motor America, in collaboration with Amazon, announces a limited-time, first-to-market on-demand vehicle test drive program, “Prime Now. Drive Now.,” in which prospective buyers in the Los Angeles/Orange County areas can book 2017 Hyundai Elantra test drives at the location of their Read more…

Find Out Which B2B Industries Get the Greatest Impact from Social Media Marketing

B2B Social Media Content Benchmarking A recent study by TrackMaven highlight the big picture trends in B2B social media marketing, along with industry breakdowns of the leading brands and most effective networks in each sector. The study analyzed 12 months of content from 326 leading B2B brands. The social media networks included in the analysis included Read more…

Pinterest Marketing: Top Tips & Tactics

How to Use Pinterest to Pin Down Your Most Valuable Customers Of all the social networks, Pinterest reigns supreme when it comes to directly driving online commerce. Those powerful boards and pins are being shared and viewed without abandon amongst consumers and media, and that results in online commerce sales that cannot be denied. If Read more…

Top 13 Twitter Marketing Tips

Improve Your Twitter Marketing Efforts When You Put These Tips Into Action With over 316 million monthly active users tweeting out over 500 million tweets every day, there is no denying that Twitter is a worthy place to spend some of your advertising time. Just look at top brands like Mercedes-Benz, Samsung and Starbucks. They Read more…

Google+ Marketing: Tactics and Proven Strategies

Improve Your Marketing Efforts When You Put These Google+ Marketing Tips Into Action The “new Google+” was relaunched in November 2015 with a heavy emphasis on communities and collections. That’s good news for businesses that have a good story to tell and meaningful content to share. This social media arm is not meant to compete Read more…

Build Your Brand With These Tips to Harness the Power of LinkedIn

LinkedIn Marketing Best Practices for Building Your Brand With 332 million users and an average of two new members joining every second, LinkedIn remains the undisputed place to connect for B2B decision-makers and business-minded professionals alike. Having a presence within this business-focused hub will put you in good company, from CEOs to millionaires to ladder-climbing Read more…

Here’s How Pinterest Drives Online Commerce

How Pinterest Drives the Most Valuable Customers to Your Website Social networks represent areas where rapid amounts of communication occurs between consumers. One piece of media can be shared and viewed by countless people, which in turn can drive just as many visits to any given link. Of all the social networks, Pinterest represents the Read more…