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Twitter Launches Conversational Ads

Learn How Conversational Ads Increases Brand Engagement on Twitter Twitter’s Conversational Ads, combines polls with custom hashtags to getting users to share their responses with their own followers. Now it’s even easier for consumers to engage with and spread a brand’s campaign message on Twitter. In this article, you’ll learn how to use conversational ads Read more…

How to Build Your Company Brand on Linkedin

12 Steps to Build Your Brand On LinkedIn With more than 467 million users and an average of two new members joining every second, LinkedIn remains the undisputed place to connect for B2B decision-makers and business-minded professionals alike. Having a presence within this business-focused hub will put you in good company, from CEOs to millionaires Read more…

18 Pinterest for Business Marketing Tips

  Pinterest for Business Tips While it’s true millions of women love Pinning, men are actually the fastest-growing demographic on Pinterest. No matter who your target audience is, take your Pinterest for business marketing to the next level with these top Pinterest tips. Add Links and Keywords – Pinterest is not only a great visual Read more…

Top 13 Twitter Marketing Tips

Improve Your Twitter Marketing Efforts When You Put These Tips Into Action With over 316 million monthly active users tweeting out over 500 million tweets every day, there is no denying that Twitter is a worthy place to spend some of your advertising time. Just look at top brands like Mercedes-Benz, Samsung, and Starbucks. They Read more…

Lowes Uses Social Media to Drive Brand Awareness

Lowes Social Media Campaign Generates 13+ Million Impressions on Twitter Lowe’s home improvement stores launched a social media campaign that shares clever home improvement tips in six seconds. The campaign uses stop-motion and clay-like animation to demonstrate each tip. “The core to the creative on Vine is the simplicity. Vine forces brands to get very Read more…

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

Snapchat: Best Practices for Marketers

  How Brands are Using Snapchat for Business If you are at all familiar with the marketing potential that a platform like Twitter offers, then you will be more than impressed with the possibilities of using Snapchat for business. Snapchat has more active daily users than LinkedIn, Pinterest, and Twitter. For a long time, the Read more…

Untapped Potential: Social Media Impact on Buying Journey

Retailers Fail to Leverage the Full Potential of Social Media to Enhance the Customer Journey The 2016 Customer Experience/Unified Commerce Survey reveals that 81% of retailers using social media to engage with customers indicate that their processes need improvement. “Social media provides retailers with unprecedented visibility into their customer base. It provides a venue where retailers can directly Read more…

Find Out Which B2B Industries Get the Greatest Impact from Social Media Marketing

B2B Social Media Content Benchmarking A recent study by TrackMaven highlight the big picture trends in B2B social media marketing, along with industry breakdowns of the leading brands and most effective networks in each sector. The study analyzed 12 months of content from 326 leading B2B brands. The social media networks included in the analysis included Read more…

Pinterest Marketing: Top Tips & Tactics

How to Use Pinterest to Pin Down Your Most Valuable Customers Of all the social networks, Pinterest reigns supreme when it comes to directly driving online commerce. Those powerful boards and pins are being shared and viewed without abandon amongst consumers and media, and that results in online commerce sales that cannot be denied. If Read more…