Customer Insight Group Loyalty Blog

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Roxul Launches Get Between the Studs Social Media Contest

ROXUL, producer of stone wool insulation recently launched a social media contest. Individuals can enter by using #GetBetweenTheStuds on Twitter or Instagram for a chance to win an exclusive design consultation with contractor, real estate investor, and Income Property Host Scott McGillivray, $10,000 toward their remodel, and $1,200 in ROXUL® insulation. In addition, participants must Read more…

Integrating Search and Social Advertising Yields Superior Results

[Source: Marin Software] The recently released white paper from Marin Software, “The Multiplier Effect of Integrating Search and Social Advertising” found that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. The report compares results from advertisers who manage Read more…

Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are Read more…

The State of SEO Infographic

Get the Social Media Picture at Customer Insight Group.

Search Goes Social with Bing

In order to compete with search engine giant, Google, Bing redefined its value proposition by adding social media to its search results. Bing’s social sidebar, a component of the search screen that sits on the left-hand side of the results page, integrates Facebook, Twitter, Quora and Foursquare into search results in order to glean answers Read more…

Three Steps to Take Advantage of Social Media

With the serge of social media today the importance of a business’ presence on such outlets is becoming a vital aspect of a company’s search engine optimization program. A business’ social media presence influences their ranking within their SERP’s. However, even though there is not a definitive answer from Google about the specific mechanisms by Read more…

10 Pinterest Ideas with SEO Benefits

Given the advent and recent growth of Pinterest, it is important that marketers understand how to capitalize on this tool, specifically as it relates to Search Engine Optimization efforts. Pinterest, a massive social network that allows users to “pin” images to virtual pinboards, allows companies to build an extensive backlink network and drive website traffic Read more…

How social media benefits search engine marketing

Social content (blog, video, images, audio) that can’t be found by a search engine are a lost opportunity to reach your customers. › ›An example of this is Wells Fargo’s blog StudentLoanDown. It identifies 29 keywords in its keyword meta tag. However, only 26 of them rank in Google’s first page. Those that do rank, Read more…

Using PPC & SEO To Gain Competitive Advantage

As the rise of Google Adwords and Bing pay per click advertising seemingly never ends, so has the pressure on implementing exceptionally successful digital marketing campaigns. Gaining that sought-after competitive advantage can be seen as a daunting task for today’s digital marketer. There is hope however, and this hope lies under the use of competitive Read more…

Microsoft Unveils New Update to Bing

Microsoft unveiled a major update to its Bing search engine yesterday that fundamentally transforms the way users search the Web. The update, the most significant since Microsoft launched Bing three years ago, is designed to help users act quickly by taking advantage of the Web’s evolving fabric. With the new version of Bing, rolling out Read more…