Customer Insight Group Loyalty Blog

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    Hot Topics

Marketers’ Top Investment Priorities for 2017

Marketers’ Top Investment Priorities, Strategies Being Used and Which Marketing Tactics and Channels Get Results The 2016 State of Customer Journey Marketing survey conducted by Autopilot, provides insight into how customers want to receive information that influences the buying decision. The report confirms the need for transparency and building customer relationship with both prospects and Read more…

The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…

Retail Consumers Prefer to Buy Offline Versus Online

Bricks and Mortar Stores are the Preferred Purchase Destination for U.S. Shoppers While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption. Based on a survey of Read more…

Consumers Demand New Payment Technology

New global retail study reveals consumer demand for new ways to pay Shoppers around the world are demanding their retail experience is transformed, a study by MasterCard has revealed on the eve of this year’s World Retail Congress. Retailers are under increasing pressure to adopt new payment technologies, as shoppers demand simpler and more innovative Read more…

Content is Still King in 2015 – Updated Strategies to Rule Online

Ever wonder where the phrase “Content is King” originated? Almost two decades ago in the beginning of January 1996, the almighty computer king himself, Mr. Bill Gates wrote an article by the same name. In this piece, he predicted, “Content is where I expect much of the real money will be made on the Internet, Read more…

Personalization Improves Customer Conversion Ratios

Giving customers or prospects the best experience possible is an age-old business goal. By facilitating more relevant, personalized direct marketing and customer interaction, advances in technology are allowing us to get closer to realizing that ambition than ever before. Personalization has a tremendous impact on customer acquisition by improving customer conversion ratios. It also improves Read more…

Study: Two-thirds of top CEOs Don’t Use Social Media

[Source: Quartz] Sixty-eight percent of America’s top 500 corporate leaders have no presence on any social network, according to a Domo/CEO.com study. Just a few dozen top CEOs are active on Twitter or Facebook, although 140 now use LinkedIn. “LinkedIn remains the one social media platform that is actually more popular with CEOs than the Read more…

Dairy Queen shows promising results with an NFC-enabled loyalty program promotion.

[Source: Target Marketing] Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, Read more…

Nielsen Spotlights Three Consumer Groups

> Which consumer groups do you have in your sights? These recent statistics from Nielsen caught our eye and piqued our interest. What do these numbers mean to you? Boomers are a growing sweet spot Baby boomers, Americans born between 1946 and 1964, are approaching the 100 million mark and are rapidly growing out of Read more…

Brands Celebrate Anniversaries & Connect With Consumers

  Call it “comfort marketing.” Advertisers pull out their campaigns of old to connect with consumers today. Multiple brands are pulling out the stops to celebrate anniversaries this year with online ads and social media, as well as campaigns in traditional media like television, print and outdoor. Consumers get to join the party via giveaways, Read more…