Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…

Here’s How Pinterest Drives Online Commerce

How Pinterest Drives the Most Valuable Customers to Your Website Social networks represent areas where rapid amounts of communication occurs between consumers. One piece of media can be shared and viewed by countless people, which in turn can drive just as many visits to any given link. Of all the social networks, Pinterest represents the Read more…

Profitable Content Marketing Trends Continuing Into 2016

Content’s Influence on Brand Promotion Strategies Looking back at 2015, this was the year in online marketing when content came to the forefront. Brands which continued to broaden their social media marketing efforts, continued reaping the fruits of their efforts as measured in terms of customer loyalty, higher conversion rates and higher website visitor retention Read more…

Retail Consumers Prefer to Buy Offline Versus Online

Bricks and Mortar Stores are the Preferred Purchase Destination for U.S. Shoppers While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption. Based on a survey of Read more…

Consumers Demand New Payment Technology

New global retail study reveals consumer demand for new ways to pay Shoppers around the world are demanding their retail experience is transformed, a study by MasterCard has revealed on the eve of this year’s World Retail Congress. Retailers are under increasing pressure to adopt new payment technologies, as shoppers demand simpler and more innovative Read more…

Study: 2015 Email Marketing Metrics Benchmark

In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the statistics generated by nearly 750 companies worldwide: According to the study, here are a handful of the key findings: Open Rate: Overall Average Open Rate: Read more…

Content is Still King in 2015 – Updated Strategies to Rule Online

Ever wonder where the phrase “Content is King” originated? Almost two decades ago in the beginning of January 1996, the almighty computer king himself, Mr. Bill Gates wrote an article by the same name. In this piece, he predicted, “Content is where I expect much of the real money will be made on the Internet, Read more…

Personalization Improves Customer Conversion Ratios

Giving customers or prospects the best experience possible is an age-old business goal. By facilitating more relevant, personalized direct marketing and customer interaction, advances in technology are allowing us to get closer to realizing that ambition than ever before. Personalization has a tremendous impact on customer acquisition by improving customer conversion ratios. It also improves Read more…

Trends in the World of Social Media for 2015

In the world of social media, the only constant is change. When it first came into the limelight, it was seen as a way for people to connect with old and new friends. Today, it has become a key part in many businesses’ marketing and customer service strategy. With over 25 percent of the world’s Read more…

Ultimate List of Twitter Stats

We’ve combed through the hottest new social media research to shed light on the scale, impact, and potential value of engaging customers and prospects with Twitter. Whether you plan to use these stats to convince your CEO to increase your social media marketing budget, inspire your company’s next Twitter campaign or simply justify your current Read more…