Customer Insight Group Loyalty Blog

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Marketers Struggle with Social Media

[Source: Pivot Conference] Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed over the last three years. Pivot conducted a study to learn more about the attitudes, decision-making and expectations Read more…

Social Media Strategy: Convert Brand Users to Fans

Social media marketing demands a shift from brands pushing messages one-directional to getting involved in a two-way engagement with your customers. Your customers have formed opinions about you, your level of service, the quality of your product, and are likely expressing that opinion. Everybody gets to throw in their two cents. That alone can feel Read more…

Value of a Facebook Fan to Consumer Brands Increased 28% in 2013

So, just what is the value of a Facebook ‘like’? Does it have any real worth in terms of increased sales and customer loyalty, or is it simply a fan count? In truth the value of a ‘like’ varies wildly between different industries and sectors, but Syncapse in partnership with Hotspex has started to work Read more…

Facebook Brand Fans Are Super Consumers

It is important to understand fundamental behavioral differences between Facebook fans and non-fans. For example, fans are much more active in social media, with two-thirds of brand fans also being a fan of more than 10 brand pages at any given time. Conversely, almost two-thirds of brand users that are non-fans have fanned 10 or Read more…

Sallie Burnett Shares Keys to Social Media Success

Sallie Burnett is no stranger to the intricate dynamics that turn a customer into a fan, and a fan into a loyal advocate. “It’s time to start leveraging social media to turn users into customers,” explains Burnett. “Social media is a constantly evolving channel that can make a significant difference in driving results for businesses Read more…

Don’t Wait to Get Social

With the variety of social media channels now available to marketers, and new ones landing on the scene, what seems like every day, it’s time to make social media part of your overall marketing strategies. If you’ve been perfectly comfortable in your traditional marketing world and are having a hard time diving in, then a Read more…

Opinions….Companies lack in Email Marketing

Companies, especially marketers, need to remember what the data is showing, in their results. This article linked below, reveals where marketers associated with the 600 companies surveyed, have failed in using technology as a benchmark to get closer to their customers. When data reveals -for example only “38% remove inactive contacts” and only “36% try Read more…

Shifts in Email Marketing?

Are emails as relevant as they once were before the rise of social media and smartphones? How can emails compete with newer, more innovative forms of media? Are younger people less likely to read emails regularly? These are all questions that marketers may be concerned about as new digital devices and services are changing online Read more…

Klout — The Different Social Media Experience

Klout was first established in San Fransisco in Sept 2009, it’s main aim is to measure users activity on social media. It evaluates how interactive people are on certain social media sites including: Facebook, Twitter, LinkedIn, google+ and many others. It generates a score between 1-100 on how influential users are on social media sites. Read more…

NRF Big Show Wrap Up: Online Marketing Strategies

A panel discussion titled: “Marketing Strategy Online: Trends and Implications Every Exec Should Know” was presented at the National Retail Federations 1001st Annual Convention & Expo in New York City in January. The panelists included: Brian Tilzer, VP e-commerce and business development, Staples.com; Prama Bhatt, VP e-commerce for Kenneth Cole Productions; Steven Dee, CIO of Read more…