Customer Insight Group Loyalty Blog

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Consumer Data Collection Okay if Fair Return

“Big data” has now become a staple of the modern marketer’s toolkit – along with real-time communications through social media, e-commerce-based websites and other tools designed to foster a sense of intimacy and trust in an increasingly impersonal marketplace.Yet the data shows that companies today are continuing to score low in the trust department when Read more…

Is your marketing database on the edge of technology or retirement?

Marketers know that developing and executing successful marketing strategies that will create a positive impact on their organization’s bottom line begins with the knowledge found in consumer data. Consumer data provides insight about who buys your products or services, why they purchase, when they purchase, what turns a prospect into a customer and so much Read more…