Customer Insight Group Loyalty Blog

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Walgreens Balance Rewards Card Integrates with Apple Pay

Apple Pay Capabilities Added to Walgreens Loyalty Program Walgreens Balance® Rewards members can now seamlessly use their account through Apple Pay – without separately scanning a Balance Rewards card or barcode. More than 85 million active Balance Rewards members will have the ability to earn and redeem loyalty points via Apple Pay, the easy, secure Read more…

How Do You Define Customer Loyalty?

Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of us use each morning probably is one we have used for years, as maybe our coffee, soap and cleaning solutions. We generally order from Read more…

Retail Catalog App Sees Boost With Loyalty Program

Your coffee table filled with retail catalogs looks a little different these days. CoffeeTable, the top-ranked catalog shopping app for the iPad®, iPad Mini®, and iPhone®, saw its digital catalogs skyrocket in usage during the holiday shopping period. The app experienced three times the engagement with brand partners through its targeted holiday initiatives, including the Read more…

Safeway’s New “Just For U” Program Drives Customer Loyalty Through Internet and Mobile

Matt Windemuller: Before the “Just For You” program, Safeway’s ability to drive customer loyalty was pretty mediocre. Previously, Safeway was only able to drive customer loyalty through the Safeway Club Card, which allows the consumer to use the card (or associated phone number) to obtain special offers seen in the store throughout the isles. The Read more…

Grocery Stores Stock Up on Loyalty

As consumers, we’re there every week, sometimes even more often that that, getting our gallon of milk, loaf of bread and all the other things that we need to stock the pantry. And while some might think that grocers have it relatively easy when it comes to keeping loyal customers, the fact is, the battle Read more…

The Net Breeds Promiscuity; Hang On To Your Customers

[Forbes, December 1st, 2011] Keith Smith, co-founder and CEO of Big Door, in a recent Forbes article outlined in what ways a company can keep its customers faithful in the increasingly promiscuous Internet. Due to extremely low or even in existent switching costs, the Internet has killed brand loyalty, or as Smith summarizes it: “online Read more…

Nature Valley Connects With Content

Nature Valley granola bars, introduced by General Mills in 1975, is telling consumers to take a hike, but in a good way. Inspired by Google Street View, which uses images from a 360-degree camera to provide pedestrian-level views of cities worldwide, the company is introducing a Web site called Nature Valley Trail View. The site Read more…

BY THE NUMBERS: “Likes” Equal Loyalty

These recent statistics caught our eye. Where does your brand stand on wielding the power of social media? A recent report titled The Social Brand Experiencereleased by the CMO Council had some interesting findings that shed light on what consumers think versus what marketers think consumers think. The survey involved 132 senior marketers and more Read more…

Citibank Links Social Sharing to Rewards Program

Mom always said it was nice to share. And now it can even pay off for Citibank’s reward members and their friends. For the first time ever, Citi ThankYou Rewards Members can share their ThankYou Points to get even bigger rewards with their fellow Facebook friends. Members can pool points for gifts, charitable donations or Read more…

InterContinental Hotels Group Rewards Tweeters

nterContinental Hotels Group’s Priority Club Rewards has launched more ways of earning points. US residents can now win points by following @IHG_Deals on Twitter during July. Throughout the month, followers re-tweet the #packpoints messages for a chance to win thousands of rewards points per day. And while consumers can still earn Priority Club points for Read more…