Customer Insight Group Loyalty Blog

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Walgreens Balance Rewards Card Integrates with Apple Pay

Apple Pay Capabilities Added to Walgreens Loyalty Program Walgreens Balance® Rewards members can now seamlessly use their account through Apple Pay – without separately scanning a Balance Rewards card or barcode. More than 85 million active Balance Rewards members will have the ability to earn and redeem loyalty points via Apple Pay, the easy, secure Read more…

Consumer Data Collection Okay if Fair Return

“Big data” has now become a staple of the modern marketer’s toolkit – along with real-time communications through social media, e-commerce-based websites and other tools designed to foster a sense of intimacy and trust in an increasingly impersonal marketplace.Yet the data shows that companies today are continuing to score low in the trust department when Read more…

How Do You Define Customer Loyalty?

Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of us use each morning probably is one we have used for years, as maybe our coffee, soap and cleaning solutions. We generally order from Read more…

Nissan Launches “Keep Summer Rolling Service Sweepstakes®”

[Source: BusinessWire] Nissan launched its 7th annual Nissan Keep Summer Rolling Service Sweepstakes®. The goal of the campaign is to deliver a unique experience to Nissan customers and inject some fun into an errand often considered a chore, with prizes including the chance to win one of three new Nissan vehicles. “Vehicle maintenance rarely tops Read more…

White Castle Launches Social Media Contest

[Source: PRNewswire] White Castle has launched a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company’s most loyal fans, the chance to win a visit from the Crave Mobile, White Castle’s mobile food truck, for a party with 50 friends. White Castle’s #CraveMobile Contest runs from May 28 through midnight on Read more…

Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are Read more…

Retail Catalog App Sees Boost With Loyalty Program

Your coffee table filled with retail catalogs looks a little different these days. CoffeeTable, the top-ranked catalog shopping app for the iPad®, iPad Mini®, and iPhone®, saw its digital catalogs skyrocket in usage during the holiday shopping period. The app experienced three times the engagement with brand partners through its targeted holiday initiatives, including the Read more…

Safeway’s New “Just For U” Program Drives Customer Loyalty Through Internet and Mobile

Matt Windemuller: Before the “Just For You” program, Safeway’s ability to drive customer loyalty was pretty mediocre. Previously, Safeway was only able to drive customer loyalty through the Safeway Club Card, which allows the consumer to use the card (or associated phone number) to obtain special offers seen in the store throughout the isles. The Read more…

HBO GO: Retaining Customers with Mobile App

BACKGROUND By 2010 Netflix, Hulu, and Amazon Instant Play offered online streaming of video content to customers through mobile apps and websites. With the mass availability of mobile and convenient entertainment content, HBO found itself losing customers. Some customers dropped HBO and would wait for their favorite HBO programs to come out on Netflix to Read more…

Grey Poupon’s New Facebook Campaign Brings Snobby Branding to New Generation

If you are of a certain age, you will most likely remember the Dijon mustard brand Grey Poupon for their advertisements branding the mustard as the luxury condiment. Images of a butler and a limousine were synonymous with Grey Poupon. I can’t remember seeing one of those commercials in recent times, but I have visited Read more…