Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Foursquare launches “Magnetic Marketing” Feature with Promoted Updates

Dominant geo-location app Foursquare announced recently the launch of its new magnetic marketing, promoted updates feature. With 20 pilot partners including the ubiquitous service chains of Hilton Hotels, Walgreens, Lowes and Best Buy, Foursquare hopes to use a detailed algorithm assessing your interests to suggest special services, deals and products within easy walking or driving Read more…

Have You Been “Checking-In” Recently?

Have you “checked-in” yet today? Are you the mayor of your favorite store, restaurant or building on campus? If you could win gift cards, free movies, tickets to the big game and tons of free tips from your favorite companies would you be more inclined to “check-in?” Walgreens, Redbox, ESPN and Pepsi are just four Read more…

Food for Thought – Location Based Marketing is Great for Food Trucks

Foodies rejoice. Location based marketing has made finding a food truck easy. In the last few years, food trucks have grown in popularity and their customer base has too. No longer do food trucks sell “street meat.” Instead, the savvy small businesses create specialized menus that bring in long lunch lines and famous food critics. Read more…

What Starbucks Can Teach You About Location-based Marketing

Many companies have the issue of reaching the correct audience intended for their message. However, Starbucks has joined forces with the mobile network O2 and has come up with a way to target exactly who they want at the ideal time. With this new idea, customers can opt-in to receive discounts and coupons to Starbucks Read more…

Important Aspects and Opportunities of Geolocation Marketing

The use of geolocation marketing is in the wind like never before, and many companies are taking advantage of the great marketing it can provide. With applications like Foursquare, Gowalla, Whrrl, and MyTown, companies can easily connect with users to market their business. In August of 2010, Facebook enhanced their service by adding Places as Read more…