Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

HIGH FIVE: Top Tumblr Blogs

We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. Read more…

Foursquare launches “Magnetic Marketing” Feature with Promoted Updates

Dominant geo-location app Foursquare announced recently the launch of its new magnetic marketing, promoted updates feature. With 20 pilot partners including the ubiquitous service chains of Hilton Hotels, Walgreens, Lowes and Best Buy, Foursquare hopes to use a detailed algorithm assessing your interests to suggest special services, deals and products within easy walking or driving Read more…

Neiman Marcus Uses App to Promote One-On-One Experience

In the retailer’s quest for quality customer engagement and a one-on-one relationship, Neiman Marcus may be on to something with their NM Service app. Last we heard, they were testing it their Austin, Dallas-North Park, San Francisco and Palo Alto stores. The app promises a new level of personal shopping for customers. NM Service allows Read more…

Foursquare as a Powerful Customer Loyalty Tool

Foursquare, a location based app, gives smartphone users the ability to “check in” at their favorite stores, locations, and restaurants. This “check in” is connected to the users’ Facebook and twitter accounts, which alert friends and followers as to their whereabouts. Foursquare is also a game based on a point rewarding system where players can Read more…

Quicken Uses Virtual Retailing

Virtual storefronts? Detroit is well known throughout the country as a decrepit and dangerous city. The Cities economy has taken a lot of hits in past decades with many stores closing their doors leaving many parts of the city vacant. This could change… well sort of. Quicken Loans has recently become one of the larger Read more…

Krispy Kreme Sets Out to “Glaze the Nation” Via Social Media

If you haven’t had your Krispy Kreme fix lately, then this year may be the time to get your glaze on. To mark its 75th anniversary and connect with consumers, Krispy Kreme has launched its national “Glaze the Nation” Tour. Aside from being a big fan of those just-out-of-the-oven little gems, what is even worthier Read more…

HTML 5 is making mobile site design better

Mobile Design Trends As the increase in the number of mobile users is always going to be an upward trend, mobile site design needs to be an effective strategy that encourages customers to visit their site over the mobile phone repeatedly. Personalizing customer experience and differentiating site experience from competitors is the most important for Read more…

Have You Been “Checking-In” Recently?

Have you “checked-in” yet today? Are you the mayor of your favorite store, restaurant or building on campus? If you could win gift cards, free movies, tickets to the big game and tons of free tips from your favorite companies would you be more inclined to “check-in?” Walgreens, Redbox, ESPN and Pepsi are just four Read more…

Food for Thought – Location Based Marketing is Great for Food Trucks

Foodies rejoice. Location based marketing has made finding a food truck easy. In the last few years, food trucks have grown in popularity and their customer base has too. No longer do food trucks sell “street meat.” Instead, the savvy small businesses create specialized menus that bring in long lunch lines and famous food critics. Read more…

Citibank Links Social Sharing to Rewards Program

Mom always said it was nice to share. And now it can even pay off for Citibank’s reward members and their friends. For the first time ever, Citi ThankYou Rewards Members can share their ThankYou Points to get even bigger rewards with their fellow Facebook friends. Members can pool points for gifts, charitable donations or Read more…