Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

Report: Driving, Measuring and Successful Lead Generation

Lead Generation Marketing A recent report reveals how marketer generate leads, their biggest challenges and what problems need to be solved in 2016. The report released by Formstack, also breaks down the ways B2B and B2C marketers evaluate and optimize campaigns, determine return on investment and track metrics. Lead Generation Key Findings 45% of the Read more…

Pinterest Launches Crazy Fun Visual Search Tool

Pinterest’s New Search Tool Helps Out When Words Fail You Pinterest recently launched its Crazy Fun new visual search tool that aids users in searching for items in a pin. When you spot something in a Pin that you want to learn more about, tap the search tool in the corner. Then select the part Read more…

Facebook Business Page Tips and Tricks You Should Know

With over 15 million brands and companies on Facebook and the number of users steadily topping over a billion, its imperative that companies practices the most engaging tactics to ensure their brands’ posts land on the top of their Facebook fans’ News Feeds. Marketers need to start with a strategic road map and tactical plan. Read more…

Wingstop Uses Social Media to Engage Customers

Wingstop Inc., spent the summer touring the United States. Traveling on the company’s new food truck, the mission of the tour is to serve flavor and bring goodwill to the communities that have embraced the craveable brand. The tour kicked off in Brooklyn on June 22 where Wingstop partnered with the Brooklyn Nets to build Read more…

TGI Fridays: Buy A Burger, Give A Burger Social Media Campaign

TGI Fridays recently launched, “Jump Burger: Buy One, Give One,” a new promotion that gives guests a unique way to share a FREE burger through social media. “We think giving our guests an innovative way to pay a burger forward, and the race to snag one of our digital burgers, allows friends to socialize in Read more…

Study: Mobile Ads Increase In-Store Visits by 80%

A recent report reveals that mobile ads on smartphones and tablets are having a big impact in consumer purchases. The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile Read more…

Why Content Marketing is Still Relevant in 2015

Content marketing may sound, at first, like something cumbersome, or something for infomercials or late night advertising. “Call us now and we’ll send you a free booklet on our amazing product!” or something similar is probably not the best strategy for most businesses. But with the power of the internet, especially the ability to easily Read more…

North Face Uses Social Media in #ClothesTheLoop Campaign

The North Face announced the expansion of its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition. Clothes The Loop extends the lifecycle of Read more…

Trends in the World of Social Media for 2015

In the world of social media, the only constant is change. When it first came into the limelight, it was seen as a way for people to connect with old and new friends. Today, it has become a key part in many businesses’ marketing and customer service strategy. With over 25 percent of the world’s Read more…

Mobile Marketing Stats

If developing a mobile marketing strategy isn’t on your to-do list yet, these stats should help you understand how important it is, and should provide some good information for your company to understand why it is time to start planning or expanding your mobile strategy.   Stats You Need to Know about Customers and Mobile Read more…