Customer Insight Group Loyalty Blog

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Study: Mobile Ads Increase In-Store Visits by 80%

A recent report reveals that mobile ads on smartphones and tablets are having a big impact on consumer purchases. The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile Read more…

Dairy Queen Launches #BlizzardBattle Social Media Contest

Dairy Queen is pitting its apple and pumpkin flavored blizzards against each other in a new social media marketing campaign. The Minneapolis-based brand has pitted two towns in what it calls a #BlizzardBattle, urging fans to #VoteApple or #VotePumpkin through Sept. 29 on social media platforms like Facebook, Twitter and YouTube. Barry Westrum, Dairy Queen’s Read more…

Revealing Marketing Stats About LinkedIn

With over 300 million members in over 200 countries and territories LinkedIn is world’s largest professional online network. For most companies, it plays an important role in their marketing strategies and the follow marketing stats about LinkedIn provide insightful information all marketers should know. Stats You Need to Know about Customers and LinkedIn More than Read more…

Google+ Infographic

Get the Social Media Picture at Customer Insight Group.

Personalizing the Web Experience

Posted by Yuan Tian Example: Joan Smith logs on to Amazon When Joan Smith logs on to Amazon, she is greeted with, “Hello Joan Smith. We have recommendations for you.” When she clicks the text, she goes to a screen with recommendations for new releases, bargains, and items coming soon—all of which are specific to Read more…

Customers’ Public Social Data Isn’t Yours

[1to1Media, 1/2/12] Customers may post rafts of personal information on social media, but that doesn’t mean they want companies using it. Social media has revolutionized the way people share information. Social media users are posting information about themselves on a plethora of networks, creating a record of their likes and dislikes, their habits and interests, Read more…

How Companies Are Using the Internet to Improve The Customer Experience

Google+ Content to Surface More Prominently in Search Google has announced its long-awaited move to personalize search results with content from Google+ “Search plus Your World” A searcher can now pull up stuff from Google+ connections. Examples: A search for “Ben Smith” could pull up the Google+ profile for one the user knows personally rather Read more…

Product Detail Page Personalization

When an online shopper gathers information on a specific product, and begins deliberating a purchase, that online shopper will ultimately move from being just a shopper to a customer. However, if that customer does not feel comfortable with that particular product, how as an online retailer can you keep that customer from leaving your website Read more…

The Next Chapter for Bookstores

[The Wall Street Journal 1/6/2012] and [Wave – 12 January 2011] The internet has changed the business of bookstores in many ways. The industry has evolved to gear more towards the e-reader market and online shopping. With this shift, many bookstores are going out of business. The following discussion is presented of how one book Read more…

ManPacks Utilizes the e-business Subscription Model

This article talks about how the company ManPacks utilizes the subscription e-business model. The company provides men with underwear, socks and undershirts. It reveals how personalization is rapidly growing on the internet, if with everyday products such as these types of clothes. The article mentions how the company provides men with clothes so that they Read more…