Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

4 Tips For Creating A Mobile Website

With mobile design growing in popularity over recent years, many mobile users expect a fast and fully integrated mobile experience when they visit your website from a smartphone or tablet. If you haven’t created a mobile website, you’re missing out on a huge opportunity to build awareness of your business and attract customers. Research by Read more…

Mobile Marketing Stats

If developing a mobile marketing strategy isn’t on your to-do list yet, these stats should help you understand how important it is, and should provide some good information for your company to understand why it is time to start planning or expanding your mobile strategy.   Stats You Need to Know about Customers and Mobile Read more…

Avon Launches #CheckYourself Social Media Campaign

[Source: Avon] October is Breast Cancer Awareness Month and Avon is launching #CheckYourself, a social media campaign and a new web portal that will provide breast health education to people in more than 25 countries as part of the Avon Breast Cancer Crusade. Paula Abdul, a big supporter of Avon’s Check Yourself campaign created a Read more…

Dairy Queen Launches #BlizzardBattle Social Media Contest

[Source: Restaurant News] Dairy Queen is pitting its apple and pumpkin flavored blizzards against each other in a new social media marketing campaign. The Minneapolis-based brand has pitted two towns in what it calls a #BlizzardBattle, urging fans to #VoteApple or #VotePumpkin through Sept. 29 on social media platforms like Facebook, Twitter and YouTube. Barry Read more…

Google+ Stats Marketers Need to Know

Google+ has been growing at a surprising rate and has become powerful social media channel because of its increasing influence on search rankings. If you still haven’t jumped on board and taken advantage of everything this network has to offer here are some stats you should consider. Stats You Need to Know about Consumers and Read more…

Nissan Launches “Keep Summer Rolling Service Sweepstakes®”

[Source: BusinessWire] Nissan launched its 7th annual Nissan Keep Summer Rolling Service Sweepstakes®. The goal of the campaign is to deliver a unique experience to Nissan customers and inject some fun into an errand often considered a chore, with prizes including the chance to win one of three new Nissan vehicles. “Vehicle maintenance rarely tops Read more…

Latest Digital Marketing News: Old Navy Native Advertising, Starwood’s Social Customer Service

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. OLD NAVY GOES NEWLY NATIVE Whether or not you think native advertising is all buzz and no bite, one thing is clear: Banner ads have a less than a 1% click-through rate, which means many brand advertisers Read more…

Content Marketing Stats to Justify Your Efforts

We’ve created a list of the most important content marketing statistics from the latest, high-quality research reports. Topics covered range from content marketing’s impact on business to consumer usage, and far beyond. Content Marketing Stats You Need to Know about Customers and Content Because 61% of consumers say they feel better about a company that Read more…

Infographic: Statistics that Prove the Value of Content

Did you know that 61% of consumers feel better about a company that delivers custom content? Social media is all about dialogue — conversations taking place online 24/7 with countless numbers of people involved, potentially all over the world. The stats below show the importance and value of content: Content is one of the top Read more…

Latest Digital Marketing News: Off Broadway Shoes Adds Sparkle to Social Media

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. WHY IS THE STARBUCKS MOBILE PAYMENT APP SO SUCCESSFUL? On a nice spring day early in 2009, Starbucks launched its mobile card app in 16 stores. It was so successful it rapidly expanded the program nationwide by Read more…