Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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Hyundia Promotes Prime Now. Drive Now With Integrated Digital Campaign

Hyundi Used An Integrated Digital To Promote the Prime Now. Drive Now Program Hyundai Motor America, in collaboration with Amazon, announces a limited-time, first-to-market on-demand vehicle test drive program, “Prime Now. Drive Now.,” in which prospective buyers in the Los Angeles/Orange County areas can book 2017 Hyundai Elantra test drives at the location of their Read more…

Content Marketing Stats to Justify Your Efforts

We’ve created a list of the most important content marketing statistics from the latest, high-quality research reports. Topics covered range from content marketing’s impact on business to consumer usage, and far beyond. Content Marketing Stats You Need to Know about Customers and Content Because 61% of consumers say they feel better about a company that Read more…

L’Oreal’s Virtual Makeup App

L’Oreal Paris is releasing Makeup Genius, an app that allows you to try on 300 color cosmetics from its virtual shelves by turning your iPhone or iPad camera into a make-up mirror. By using a snapshot of your face taken on your smartphone or iPad, and carefully applying your selected shadow, rouge or lipstick in Read more…

Turning Big Data Into Action

Every second, businesses and organizations are gathering data. Not just a little data — a LOT of data. A veritable wealth of data that paints not just a picture of their customers, but a picture of their business, their future and their processes. From click-throughs to social media posts to surveys, healthcare tests, stock trades Read more…

What is QuiBids?

QuiBids is an online store that is known as “eBay with a twist”. QuiBids is a store that took a framework from other known websites that are similar such as eBay, and Craigslist. There are many important pieces of differentiation for QuiBids that help separate itself from other similar companies. One aspect of QuiBids that Read more…

The Next Big Thing: Omni-Channel Marketing

Just when you thought you were getting a handle on social media, an all-new, holistic marketing trend is about to rock your world. Say hello to omni-channel marketing. You probably already understand the basic concept of multi-channel marketing. Now, just think of omni-channel marketing as upgrading your multi-channel customer experience so that the channels blur Read more…

Are You Ready to “Up Your Digital Game”?

Who doesn’t want to improve upon their digital strategy and execution? Pretty much every marketer out there would like to say that they’ve raised their own bar. Sallie Burnett, President of Customer Insight Group, understands that feeling all too well, which is why she recently shared her expertise and insight at the first Digital Marketing Read more…

Don’t Wait to Get Social

With the variety of social media channels now available to marketers, and new ones landing on the scene, what seems like every day, it’s time to make social media part of your overall marketing strategies. If you’ve been perfectly comfortable in your traditional marketing world and are having a hard time diving in, then a Read more…

Six Success Factors for Small Ecommerce Business

I read an article that discusses how a small business can be successful using e-commerce. This article discussed a business that is completely online. It gave 6 different factors that one must follow to be successful. 1) Product line: your business must have a niche product for it to be successful. If you are a Read more…

Multi-Channel Marketing in Recession

The ability to master multi-channel marketing is becoming increasingly vital for companies as they are struggling with the dynamics of how to profitably grow their business in a changing economy. Employees are disgruntled and shareholders are dismayed. And unfortunately, a recent study by Experian shows that many retailers and home shopping companies are failing to Read more…