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Study: 2016 Email Marketing Metrics

Email Marketing Metrics Report to Help Marketers In a recent study by IBM Marketing Cloud, researchers analyzed various metrics including; open-rate, click-through rate, list churn and mobile metrics to help marketers see where they rank and better understand the data to help them improve their marketing programs. Key Findings Include: Non-holiday emails outperformed holiday-period messaging. Read more…

Study: Reveals Email Marketing Best Practices for 2016

Email Marketing Best Practices Revealed SendGrid revealed the results of a study analyzing consumer behavior during Black Friday and Cyber Monday 2015. The data was collected between November 1 and December 7, 2015 spanning over three billion emails sent. The findings include: Offering a discount in the subject line is popular, but is not correlated Read more…

New Data: Insights into the Evolution of Email Marketing

Pulse on Email Marketing Landscape: Benchmarks 2015 Assessments, 2016 Predictions Campaigner® announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media Read more…

6 Email Marketing Tips for 2016

If there’s one thing you can’t take for granted in your marketing campaign, it’s emailed. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and all indications suggest that email is becoming Read more…

Email Marketing Stats All Marketers Must Know for 2016

It’s that Time to Look Over the Most Important Email Marketing Stats while Planning for 2016 Although desktop traffic is on the decline, email remains a critical component. People consistently check their emails whether from a desktop or mobile phone. Just about everyone, regardless of profession, checks their email on a daily basis. One of Read more…

Ebates Holiday Email Campaign Driving Awareness

Ebates, a leader of online cash back shopping, created a “Twas the Days Before Cyber Week” email campaign to preview Ebates’ upcoming promotions. The fun campaign creativity and timeliness of the upcoming Black Friday and Cyber Monday sales days led to an overwhelmingly successful email that kept Ebates’ front of mind with savvy-shopping members. A Read more…

Study: 2015 Email Marketing Metrics Benchmark

In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the statistics generated by nearly 750 companies worldwide: According to the study, here are a handful of the key findings: Open Rate: Overall Average Open Rate: Read more…

Email Marketing: A Driving Force in Cross-Channel Integration

Email marketing continues to be the hub and a driving force in cross-channel integration, according to an Experian Marketing Services market survey addressing email acquisition and engagement tactics. The survey of email marketers about their email-marketing initiatives, including their strategies for subscriber acquisition, mobile and social marketing, testing and creative design shows; 44% of total Read more…

Movable Ink…Breathe Life Into Your Emails

Movable Ink is a company working on the cutting edge of improving the relevance and timeliness of email marketing. How you ask? Very simply, by inserting live-updating and device-specific content into emails. Every time an email is opened, Movable Ink serves live content based on the current time, the recipient’s location, and/or the social context Read more…

5 Tips for Using E-mail Marketing to Boost Your Business

In a blog post by Wendy Kenney, best practices of e-mail marketing are discussed. She states that the number one objective for e-mail marketing is growth and subscriber retention. E-mail marketing builds better relationships with more prospects. In order to be most effective, Wendy says to follow the 5 B’s. The first is be customized Read more…