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Study: 2016 Email Marketing Metrics

Email Marketing Metrics Report to Help Marketers In a recent study by IBM Marketing Cloud, researchers analyzed various metrics including; open-rate, click-through rate, list churn and mobile metrics to help marketers see where they rank and better understand the data to help them improve their marketing programs. Key Findings Include: Non-holiday emails outperformed holiday-period messaging. Read more…

Study: Reveals Email Marketing Best Practices for 2016

Email Marketing Best Practices Revealed SendGrid revealed the results of a study analyzing consumer behavior during Black Friday and Cyber Monday 2015. The data was collected between November 1 and December 7, 2015 spanning over three billion emails sent. The findings include: Offering a discount in the subject line is popular, but is not correlated Read more…

New Data: Insights into the Evolution of Email Marketing

Pulse on Email Marketing Landscape: Benchmarks 2015 Assessments, 2016 Predictions Campaigner® announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media Read more…

6 Email Marketing Tips for 2016

If there’s one thing you can’t take for granted in your marketing campaign, it’s email. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and all indications suggest that email is becoming Read more…

Email Marketing Stats All Marketers Must Know for 2016

It’s that Time to Look Over the Most Important Email Marketing Stats while Planning for 2016 Although desktop traffic is on the decline, email remains a critical component. People consistently check their emails whether from a desktop or mobile phone. Just about everyone, regardless of profession, checks their email on a daily basis. One of Read more…

Ebates Holiday Email Campaign Driving Awareness

Ebates, a leader of online cash back shopping, created a “Twas the Days Before Cyber Week” email campaign to preview Ebates’ upcoming promotions. The fun campaign creativity and timeliness of the upcoming Black Friday and Cyber Monday sales days led to an overwhelmingly successful email that kept Ebates’ front of mind with savvy-shopping members. A Read more…

Study: 2015 Email Marketing Metrics Benchmark

In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the statistics generated by nearly 750 companies worldwide: According to the study, here are a handful of the key findings: Open Rate: Overall Average Open Rate: Read more…

Why Content Marketing is Still Relevant in 2015

Content marketing may sound, at first, like something cumbersome, or something for infomercials or late night advertising. “Call us now and we’ll send you a free booklet on our amazing product!” or something similar is probably not the best strategy for most businesses. But with the power of the internet, especially the ability to easily Read more…

Is your marketing database on the edge of technology or retirement?

Marketers know that developing and executing successful marketing strategies that will create a positive impact on their organization’s bottom line begins with the knowledge found in consumer data. Consumer data provides insight about who buys your products or services, why they purchase, when they purchase, what turns a prospect into a customer and so much Read more…

Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are Read more…