Customer Insight Group Loyalty Blog

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    Hot Topics

Twitter Launches Conversational Ads

Twitter’s Conversational Ads, combines polls with custom hashtags to getting users to share their responses with their own followers. Now it’s even easier for consumers to engage with and spread a brand’s campaign message on Twitter. How it works For many years, marketers have successfully increased their brand engagement using Promoted Tweets with compelling images Read more…

Hyatt Uses Facebook Messenger For Customer Service

Consumers will appreciate the convenience of instant messaging a brand Hyatt Tapping Facebook Messenger to Strengthen Customer Service Hyatt Hotels is one of the first brands to start using it. The international hotel chain now employs of a team of 60 across three global locations to help guests with their customer service needs via various Read more…

Pinterest Launches Crazy Fun Visual Search Tool

Pinterest’s New Search Tool Helps Out When Words Fail You Pinterest recently launched its Crazy Fun new visual search tool that aids users in searching for items in a pin. When you spot something in a Pin that you want to learn more about, tap the search tool in the corner. Then select the part Read more…

Pizza Hut Engages Fans with YouTube Event

Live YouTube Event Used to Capture New Customers and Engage Existing Ones Pizza Hut seeks to engage fans on YouTube by launching a campaign featuring an improv comedy group which will host a three-hour live broadcast, accessed through the microsite PizzaHutLive.com. During the live-stream they will giveaway hundreds of prizes, including Xbox One, pre-release Halo Read more…

Ebates Holiday Email Campaign Driving Awareness

Ebates, a leader of online cash back shopping, created a “Twas the Days Before Cyber Week” email campaign to preview Ebates’ upcoming promotions. The fun campaign creativity and timeliness of the upcoming Black Friday and Cyber Monday sales days led to an overwhelmingly successful email that kept Ebates’ front of mind with savvy-shopping members. A Read more…

Retail Consumers Prefer to Buy Offline Versus Online

Bricks and Mortar Stores are the Preferred Purchase Destination for U.S. Shoppers While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption. Based on a survey of Read more…

Twitter Increases Character Limit for DMs

Twitter recently announced an increase in character limit with Direct messages, or DMs. This is great news for business who use Twitter to address customer service issues. Business now have 10,000 characters which will make the discussion with customers less cumbersome and wont require them to split the conversation into a series of messages. Twitter Read more…

TGI Fridays: Buy A Burger, Give A Burger Social Media Campaign

TGI Fridays recently launched, “Jump Burger: Buy One, Give One,” a new promotion that gives guests a unique way to share a FREE burger through social media. “We think giving our guests an innovative way to pay a burger forward, and the race to snag one of our digital burgers, allows friends to socialize in Read more…

Study: Mobile Ads Increase In-Store Visits by 80%

A recent report reveals that mobile ads on smartphones and tablets are having a big impact in consumer purchases. The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile Read more…

Personalization Improves Customer Conversion Ratios

Giving customers or prospects the best experience possible is an age-old business goal. By facilitating more relevant, personalized direct marketing and customer interaction, advances in technology are allowing us to get closer to realizing that ambition than ever before. Personalization has a tremendous impact on customer acquisition by improving customer conversion ratios. It also improves Read more…