Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Survey: Small Business Priorities for 2017

Attracting and Retaining Clients Top Priority for Small Businesses As small business plan for 2017, attracting and retaining clients is at the top of their list. A recent survey conducted by GetApp reveals 57.6% of small businesses say that attracting and retaining clients is the biggest priority for their business. With small business uncertainty at Read more…

Timberland Blends Physical and Digital Customer Experiences

With Timberland’s Connected Store Customers Will Be Able to Digitally and Socially Engage With Every Product In Stores Timberland, one of the world’s leading outdoor lifestyle brands, recently introduced tablets and digital installations that help customers learn more about its products at it’s Herald Square store in New York City. Through the use of customer-facing Read more…

Retail Consumers Prefer to Buy Offline Versus Online

Bricks and Mortar Stores are the Preferred Purchase Destination for U.S. Shoppers While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption. Based on a survey of Read more…

Study: Mobile Ads Increase In-Store Visits by 80%

A recent report reveals that mobile ads on smartphones and tablets are having a big impact on consumer purchases. The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile Read more…

Nissan Launches “Keep Summer Rolling Service Sweepstakes®”

[Source: BusinessWire] Nissan launched its 7th annual Nissan Keep Summer Rolling Service Sweepstakes®. The goal of the campaign is to deliver a unique experience to Nissan customers and inject some fun into an errand often considered a chore, with prizes including the chance to win one of three new Nissan vehicles. “Vehicle maintenance rarely tops Read more…

Brooks Brothers Focuses on Refining Content & Experience

We recently came across an article from ClickZ that featured a look at how long-time retailer Brooks Brothers is using social media within their overall digital strategy. It looks like their focus remains on investing in tools and testing to improve the online shopping experience for customers and prospects, and ultimately, to increase sales. Brooks Read more…

Dynamic design and personalization of web experience

What is dynamic design and web personalization? A dynamic design and web personalization is delivering different and unique content to each individual customer based on the customer’s interests. So when you go to the web site, you will feel like this is a site just for you. The old personalization form often includes relatively “wide” Read more…

ClickBank Reviews Website Counters Product Review Fraud

SwizzMagik is a development project with the goal of being a step ahead with regard to web technology. Their latest development is the ClickBank Reviews website, which is currently undergoing testing as a beta release and will be officially released in July of this year. The basic objective of the site is to prevent product Read more…

Lincoln Transforms Customer Experience

Lincoln, a luxury auto-manufacturer, is reinventing online customer service for the automobile industry. The company realized that shopping for cars online can be a daunting experience for customers, and customers are constantly frustrated with making in-store and online connections between products. Thus, the company is adding multiple features to its website in order to bridge Read more…

Social CRM a New Approach to CRM

The concept of the social CRM has arrived to say the least. Almost every brand, emerging or established is now on Facebook fishing for ‘likes’. More personal than the mobile phone today, social media encompasses markets across hemispheres and is therefore one of the most effective tools for CRM today. Regardless of the giant leaps Read more…