Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

The Best Content to Getting Inside the Minds (or Brains) of Customers

Influence and Engage Your Consumers with the Best Content for Your Message Getting inside your consumers’ brains means knowing how your content influences and engages your consumers or how they interpret the things they see, read, and hear. The brain processes different types of content and affects a viewer’s emotions and impressions. You can use the Read more…

6 Content Marketing Tips to Improve Results

6 Content Marketing Tips Marketers Need to Know Are you looking for content marketing tips and strategies you can deploy to build your brand and reputation? Here are six actionable tips you can get started with today to put your business on the path to garner the right attention from the right customers at the Read more…

6 Content Marketing Benefits

How Content Marketing Benefits Your Business As the business world begins to focus more on eCommerce, integrating content marketing into strategy becomes a large topic of conversation amongst entrepreneurs. This method of acquiring customers is a relatively recent phenomenon dating back to 1998. Since then, the strategy has become central to many marketing strategies. An Read more…

Blogging Best Practices for Marketers

Blogging Tips That Work Whether you’re the sole marketer for an entity or a member of the marketing team, you must ensure that you’re using the latest methods of advertising products and services. Content marketing is vastly popular right now, and that field includes blogs. Following blogging tips can help you to craft material that Read more…

Why Blog? It Might Help Increase Trustworthiness & Sales

Why Blog? Trustworthiness is critical in business. You know that when your customers and potential customers trust you this means they are more likely to purchase your products or service. Well, one of the many benefits of blogs is that 81 percent of all online readers have learned to trust this form of content. When Read more…

Report: Content Marketing Success

What Companies Are Doing to Achieve Content Marketing Success A new report, The 2016 State of Content Marketing from Ascend2 reveals that the lack of an effective content marketing strategy and the resources required to create compelling content are often caused by the third most significant barrier to success – budget constraints. Lead Generation and Read more…

Profitable Content Marketing Trends Continuing Into 2016

Content’s Influence on Brand Promotion Strategies Looking back at 2015, this was the year in online marketing when content came to the forefront. Brands which continued to broaden their social media marketing efforts, continued reaping the fruits of their efforts as measured in terms of customer loyalty, higher conversion rates and higher website visitor retention Read more…

Why Content Marketing is Still Relevant in 2015

Content marketing may sound, at first, like something cumbersome, or something for infomercials or late night advertising. “Call us now and we’ll send you a free booklet on our amazing product!” or something similar is probably not the best strategy for most businesses. But with the power of the internet, especially the ability to easily Read more…

Content Alone Is Not Enough, Companies Must Engage

Companies need to work harder on creating and promoting content on social media channels that focus more on multilayered engaging experiences instead of just broadcasting content. Is the web a vehicle for distribution or a unique and creative medium in its own right? While the mantra of the web these days seems to be “content, Read more…