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Consumer Use of Health Apps and Wearables Doubled in Past 2 Years

The number of U.S. consumers who use wearables and mobile apps for managing their health has doubled in the past two years, according to the results of a survey by Accenture. Specifically, the number of consumers who use mobile health apps increased from 16 percent in 2014 to 33 percent today, and the number of Read more…

Taco Bell’s #TacoEmojiEngin Social Media Campaign

Taco Bell has launched a social marketing blitz that celebrates the recent launch of the long-awaited taco emoji. The Irvine, Calif.-based brand said that it has created 600 pieces of unique content. Eventually, all of the content will then be posted to ta.co, its recently-revamped website. Here’s how it works: People who tweet a picture Read more…

Retail Consumers Prefer to Buy Offline Versus Online

Bricks and Mortar Stores are the Preferred Purchase Destination for U.S. Shoppers While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption. Based on a survey of Read more…

Latest Digital Marketing News: Off Broadway Shoes Adds Sparkle to Social Media

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. WHY IS THE STARBUCKS MOBILE PAYMENT APP SO SUCCESSFUL? On a nice spring day early in 2009, Starbucks launched its mobile card app in 16 stores. It was so successful it rapidly expanded the program nationwide by Read more…

Digital Marketing News: Nordstrom Using Technology to Drive Growth

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. CUSTOMERS USE THE WEB TO RESERVE CLOTHES AT GAP AND BANANA REPUBLIC STORES Shoppers can hold up to five pieces of merchandise at U.S. stores until closing the next day without any obligation to make a purchase. Read more…

Latest Digital Marketing News: Banana Republic Test Pinterest Ads

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. BANANA REPUBLIC TEST PINTEREST ADS The social network says it is working with online retailers such as Banana Republic, Lululemon, Athletica Inc., and Target Corp., as well as brands such as Ziploc, to test how its users Read more…

Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are Read more…

Latest Digital Marketing News: Sephora’s Digital Strategy & Top 5 Retailers of Q4 2013

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. SEPHORA BUILDS INSTAGRAM-LIKE COMMERCE FEATURE TO RETAIN LOYALTY MEMBERS Sephora continues to make content a key part of its strategy to create a mobile and social powerhouse, as evidenced through a new app feature that centers around Read more…

Latest Digital Marketing News: Mobile is The New Heart of Digital Customer Experience

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. HISPANIC CONSUMERS ARE SOCIAL MEDIA CATALYSTS Hispanic consumers are more social, influential and impressionable online than non-Hispanic consumers. Read more CUSTOMER SUPPLIED IMAGES DRIVE SOCIAL ROI AT URBAN OUTFITTERS It’s all about the image. The world of Read more…

Latest Digital Marketing News: Top 5 Social Media Trends, Google Tools for Marketers, Mobile Engagement

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. TOP 5 SOCIAL MEDIA MARKETING TRENDS FOR RETAIL INDUSTRY Successful retailers will integrate omnichannel communications. Brands will move away from a one-way content marketing push, instead leveraging social media to drive engagement, timely conversations and personalized customer Read more…