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New Data: Insights into the Evolution of Email Marketing

Pulse on Email Marketing Landscape: Benchmarks 2015 Assessments, 2016 Predictions Campaigner® announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media Read more…

Consumer Use of Health Apps and Wearables Doubled in Past 2 Years

The number of U.S. consumers who use wearables and mobile apps for managing their health has doubled in the past two years, according to the results of a survey by Accenture. Specifically, the number of consumers who use mobile health apps increased from 16 percent in 2014 to 33 percent today, and the number of Read more…

Staples Kicks Off #MoreSmallBiz Squad with Twitter Chat

Staples Uses Twitter Chat to Help Small Businesses To help small businesses kick off the New Year, Staples has created the #MoreSmallBiz Squad – small business authorities who will lend their expertise to the Staples small business community. Small businesses can also use the hashtag to seek advice or assistance from the Staples #MoreSmallBiz Squad. Read more…

Facebook Launches Live Video and Collages

Facebook rolls out a new feature that allows users to stream live video. This week, Facebook began testing the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhones. Live lets you show the people you care about what you’re seeing in real time Read more…

Taco Bell’s #TacoEmojiEngin Social Media Campaign

Taco Bell has launched a social-marketing blitz that celebrates the recent launch of the long-awaited taco emoji. The Irvine, Calif.-based brand said that it has created 600 pieces of unique content. Eventually, all of the content will then be posted to ta.co, its recently-revamped website. Here’s how it works: People who tweet a picture of Read more…

Hyatt Uses Facebook Messenger For Customer Service

Consumers will appreciate the convenience of instant messaging a brand Hyatt Tapping Facebook Messenger to Strengthen Customer Service Hyatt Hotels is one of the first brands to start using it. The international hotel chain now employs of a team of 60 across three global locations to help guests with their customer service needs via various Read more…

Google+ Redesign Focuses on Communities and Collections

Communities and Collections Highlighted in the New Google+ Design Google announced that it’s redesigning Google+ and putting the focus on two of the features Google+ users like the best: Communities and Collections. In the new design, Communities and Collections have been given a more prominent location. It is more mobile-friendly and users will have a Read more…

Profitable Content Marketing Trends Continuing Into 2016

Content’s Influence on Brand Promotion Strategies Looking back at 2015, this was the year in online marketing when content came to the forefront. Brands which continued to broaden their social media marketing efforts, continued reaping the fruits of their efforts as measured in terms of customer loyalty, higher conversion rates and higher website visitor retention Read more…

Email Marketing Stats All Marketers Must Know for 2016

It’s that Time to Look Over the Most Important Email Marketing Stats while Planning for 2016 Although desktop traffic is on the decline, email remains a critical component. People consistently check their emails whether from a desktop or mobile phone. Just about everyone, regardless of profession, checks their email on a daily basis. One of Read more…

Social Media Influences Millennials Grocery Shopping

Millennials Prefer Supermarkets with a Strong Social Presence Social media marketing strategies are an undeniable force in today’s world, and retail food industry must make social platforms a part of their marketing strategy. But rather than being a mere presence, they must actively engage followers, according to Retail Food Marketing Trends in the U.S.: Technology, Read more…