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Starbucks Adds Lyft Drivers to Growing My Starbucks Rewards Program

My Starbucks Rewards Extended to Lyft Drivers Starbucks Coffee Company and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option Read more…

Southwest’s Rapid Rewards Program is Customer Favorite

A newly released survey conducted by Airfarewatchdog names Southwest Airlines’ Rapid Rewards the customer favorite when it comes to frequent flyer programs. Airfarewatchdog conducted a survey of over 1,500 readers asking them which was their favorite airline loyalty program. Southwest’s Rapid Rewards program earned 32% of the vote. That’s almost double the second-place finisher, Delta’s Read more…

Loyalty Programs Excel with Right Mix of Program Benefits

With more than 20 years of experience in developing and enhancing customer loyalty programs for companies like The Bon Ton, Dick Sporting Goods and others, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company Read more…

Customer Loyalty Programs: Stats, Facts and Tips for 2014

By the numbers, loyalty marketers have some challenges and opportunities in 2014. Marketers need to address increased competition for share of wallet, declining active member participation and greater consumer expectations. 26.7% growth in the number of U.S. loyalty programs from 2010 to 2012. (Colloquy) 55% of organizations with employee engagement rates of more than 50% Read more…

The Buzz: Retail Trends, When Flirting Increases Loyalty

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. FLIRTING INCREASES LOYALTY Customers flirting with a competing brand is little reason to worry, according to Harvard Business School research. Often it will make them even more fiercely loyal to you. So skip the discounts and other short-term loyalty Read more…

The Buzz: Why Money Can’t Buy Loyalty, New Omnichannel Study & More

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Why Money Can’t Buy Customer Loyalty! Loyalty starts long before your customer buys anything. Proper planning and goal setting is key for the development of every consumer-facing initiative.Read more What Does 2014 Have in Store for Marketers? 2014 promises Read more…

Starwood Hotels Seeks to Create “Loyalty Beyond Reason”

Starwood Hotels & Resorts is raising the stakes in the hotel loyalty landscape to win greater share from the world’s most prolific travelers, a powerful and growing group of global mega travelers. On February 1, the company announced new benefits that make its award-winning loyalty program Starwood Preferred Guest (SPG) the richest elite program in Read more…

By the Numbers: Recent Stats

These recent statistics caught our eye. What do these numbers say to you? 85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up. 
 ACI Worldwide 2011 Study 66% polled said they liked loyalty programs with “discounts and savings” Facebook users Read more…

Customer Loyalty: Less of a gamble with these eight best practices

Call it the loyalty craze. According to Jupiter Research, more than 75 percent of consumers now have at least one loyalty card, and the number of people with two or more is estimated to be one-third of the shopping population. Information technology analysts suggest the data-for-dollars explosion is a strategy that represents a multi-billion dollar Read more…