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Research: How Retailers Need to Engage Customers in the Digital Age

Study Finds That Service Drives The Future Retail Experience, But Retailers Struggle To Understand Shopper Needs RetailNext Inc.’s recent study shows that shopper and retailer perceptions and expectations are not aligned, and that many retail stores lack the essential technology to measure and apply shopper data across all channels. Forrester Consulting completed the January 2016 Read more…

Research: Affluent Consumer Confidence Building

There is good news and even better news for marketers aiming at the highest potential affluent customers in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services by 3.2% overall. The even better news is that Read more…

Engaging Millennials in an Omni-Channel World

Thrive by Meeting Mobile Shoppers’ Needs The focus of most retailers in business today, when they first opened shop, was squarely on baby boomers and Gen Xers. The consuming landscape has changed in fundamental ways as the newer generations have become mature, active consumers. Growing up with powerful mobile technology Millennials’ expectations and patterns of Read more…

Millennials Trust Companies To Keep Personal Information Safe

Millennials Most Trusting on Safety of Personal Information In spite of high-visibility data breaches, 44% of millennials in the United States believe that their personal information is kept private “all” or “most of the time” by the businesses or companies they do business with. This is the highest of all major U.S. generational groups. Just Read more…

Apple Pay Giving Shoppers Even More Ways to Pay

Apple Pay Expanding Benefits with Merchant Rewards & Store-Issued Cards In June Apple® announced Apple Pay™ is making everyday payments even better by adding support for rewards programs and store-issued credit and debit cards with iOS 9. Apple Pay will also give shoppers more ways to pay in the US, expanding merchant acceptance to over Read more…

The Buzz: Ben & Jerry’s Loyal Customers, Building Loyalty in the Digital Age

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY DOES BEN & JERRY’S HAVE SUCH LOYAL CUSTOMERS? It comes down to its commitment to linked prosperity, writes Brad Edmondson, the author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. Read more SAFEWAY Read more…

The Buzz: Nordstrom, Williams-Sonoma and 4 Loyalty Marketing Trends

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY NORDSTROM IS WELL POSITIONED FOR THE FUTURE Nordstrom is a 123 year young company. Its management is innovative and looking for future growth. While many competitors speak about omnichannel, this company has done it for many years. Read Read more…

The Buzz: What is Loyalty Currency and Does Your Company Have It?

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT? So how do you build up your loyalty currency? It starts by delivering a great customer experience each time a customer interacts with you, by being a company that Read more…

Jamba Juice Debuts New Jamba Insider Rewards Customer Loyalty Program

Source: Jamba Juice] Health-conscious lifestyle chain Jamba Juice has unveiled its new Jamba Insider Rewards program at stores across the United States. To earn rewards, including personalized offers and free products, customers need simply type in their phone numbers on touch screen kiosks. Customers receive $3 off their next purchase with their initial account activation Read more…

The Buzz: Brands Who Have the Most Loyal Customers

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. RETAILERS USE SOCIAL TO SPUR SHOPPING Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales. Read more BIG DATA BOOST LOYALTY, IF YOU KNOW Read more…