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How To Use Youtube For Business Marketing

Youtube Marketing Tips There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

Marketing Channels: The Good, The Bad, and The Outdated

Survey Reveals How Small Business Owners Plan on Marketing Their Business in 2016 “Should I invest in mobile advertising or radio ads? Do I need an email marketing service if I have a digital loyalty program? How do I know if my marketing efforts are working?” These are just some of the questions that small Read more…

Pinterest Shines in Consumer Engagement with Retailers

If customer loyalty has a direct correlation to customer engagement (and many a loyalty expert thinks so), then Pinterest may be emerging as a powerful new tool for retailers in their quest to engage, keep and grow their best customers. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, Read more…

EXPRESS Shares Social Media Insight

EXPRESS doesn’t just sell stylish clothes to trend-setting young women and men. The brand invites customers into a world of fashion, music and runway glamour, providing video from photo shoots, interviews with popular bands and lively interactions with customers via social media. Behind the progressive marketing strategy is EXPRESS’s secret weapon, Lisa Gavales, EXPRESS Chief Read more…

More than money separates use of Social Networks by affluent consumers

Branding is a key motivation in reaching wealthy internet users via Social Media networking channels. But, according to a recent Affluence Collaborative for significantly different reasons than other market segments. And the social networks they use in the process are different, too. Most of us pursue brands on social networks to grab deals and discounts. Read more…