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Marketing Channels: The Good, The Bad, and The Outdated

Survey Reveals How Small Business Owners Plan on Marketing Their Business in 2016 “Should I invest in mobile advertising or radio ads? Do I need an email marketing service if I have a digital loyalty program? How do I know if my marketing efforts are working?” These are just some of the questions that small Read more…

Colorado State University Launches Rams Rewards Loyalty Program

Rams Rewards, a free program rewards members for downloading the Ram Ruckus app, posting about the Rams on social media, attending events and games and watching Rams athletic events online. Future plans include a points system that will reward fans for joining the Rams Club, purchasing tickets and buying team merchandise online. “We are excited Read more…

Omaha Steaks Launches Steaklover Rewards Customer Loyalty Program

[Source: Omaha Steaks] Omaha Steaks has launched a loyalty program designed to reward customers with points by not only purchasing products, but also through non-transactional behavior like referrals and sharing on social networks. The Omaha Steaks Steaklover Rewards program will also feature a premium membership tier for those spending $300 or more in a year. Read more…

Lancôme Elite Rewards Gives Points for Sharing on Social Media.

[Source: Lancome] Lancome, the luxury cosmetics company, has launched Elite Rewards, a program designed to increase customer acquisition and retention, with an emphasis on social media and content promotion. Alessio Rossi, vice president of digital marketing at Lancome, said that the program is also designed to reach ambitious customer relationship management goals.”We’re pushing harder on Read more…

Rebuild Consumer Trust Through Engagement

The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering Read more…

DICK’S Sporting Goods Launches Mobile App

Looks like the rules of engagement with prominent sporting goods retailer, DICK’S Sporting Goods just changed up. To further enhance the mobile and in-store experience for its customers, DICK’S Sporting Goods, the largest U.S.-based full-line sporting goods retailer, announced the launch of a comprehensive mobile application for iPhone® and Android™ smartphones. With the new DICK’S Read more…

Pinterest Shines in Consumer Engagement with Retailers

If customer loyalty has a direct correlation to customer engagement (and many a loyalty expert thinks so), then Pinterest may be emerging as a powerful new tool for retailers in their quest to engage, keep and grow their best customers. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, Read more…

EXPRESS Shares Social Media Insight

EXPRESS doesn’t just sell stylish clothes to trend-setting young women and men. The brand invites customers into a world of fashion, music and runway glamour, providing video from photo shoots, interviews with popular bands and lively interactions with customers via social media. Behind the progressive marketing strategy is EXPRESS’s secret weapon, Lisa Gavales, EXPRESS Chief Read more…

Ikea Saves The Children When Facebook Fans Invite Friends To Shop

[MediaPost, 1/9/12] One of the more successful digital tactics for cause marketing is a Facebook “Like” promotion. When you Like the nonprofit’s page or the company’s page — or both, depending on the promotion — the company makes an in-kind or cash donation to the nonprofit. On Jan. 14, Ikea is hosting a “Bring Your Read more…

YOUR 2012 CUSTOMER STRATEGY: 5 Questions Worth Answering

The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all Read more…