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Narrow in on Your Target Market and Stop Marketing to the Masses

Defining your target market Marketers know that the best way to increase their bottom line is by targeting their marketing efforts to individuals who will actually buy their products and services. However, if marketing execution is driven by measuring data at the aggregate level instead of the customer level, companies may be marketing to the Read more…

Consumers and Retail Brands Love Shopkick App

Shopkick App Shopkick, the shopping companion app that makes in-store shopping more rewarding, personal and enjoyable, has blown past 15 million users worldwide, doubling its user base in one year. Shopkick’s passionate users also spent almost two hours per month in the shopkick app during July 2015, according to data from Nielsen’s Electronic Mobile Measurement Read more…

Big Data Was All The Rage. What’s Next?

Now that marketers have so much more data, they want to use the data to become more customer centric. Fifty-three percent of marketers surveyed stated a need to be more customer centric and 9 in 10 say individualized marketing is a priority. See the 2015 Global Data-Driven Marketing Survey conducted by Teradata for additional information. Read more…

The Buzz: Why Money Can’t Buy Loyalty, New Omnichannel Study & More

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Why Money Can’t Buy Customer Loyalty! Loyalty starts long before your customer buys anything. Proper planning and goal setting is key for the development of every consumer-facing initiative.Read more What Does 2014 Have in Store for Marketers? 2014 promises Read more…

Saks Looks to Harness Arsenal of Digital Marketing Tools for 2012 Success

The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts. Saks, owner of Saks Fifth Avenue and Saks.com, expects sales growth this year of 8-9 percent, according to CEO Stephen Sadove. The Read more…

Facebook’s Recent Changes Give Marketers New Toys

If your social marketing efforts have been all about getting your customers to “Like” you, then the time has come to think bigger. Recent changes to the social media powerhouse have given marketers something to sink their teeth into. Making Friends and Influencing Others Do we put more stock in something our friends rave about? Read more…

Growth in digital coupons continues into 2011

After lagging in the new millennium, the use of traditional and digital coupons is blossoming again in the last two years. Digital coupon growth is outpacing traditionals, according to Patrick Crisp, senior director of communications for digital coupon distributor Coupons.com – the Gap raising more than $11 million in a single day recently by partnering Read more…

Retain loyal customers? Better find them first!

Excellent business operators collect names, titles, addresses – all sorts of data on customers and prospects. Collect information on just 10 buyers a day and, by the end of a year, you have thousands of potential buyers and repeat buyers on your list. But after a year or two, it’s time to audit all that Read more…

Customer Experience: How to Get it Right

It seems like almost too-obvious an insight: If you are going to survive and thrive in business, you have to satisfy your customers. Otherwise, you won’t have any, right? But those who implore you simply to “satisfy your customers” are only begging the core question: Exactly how do you go about satisfying your customers?! Retail Read more…

Make Your Customers Your Best Friends