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Loyalty Program Rewards go Deeper than Dollars

Loyalty Program Rewards go Further than Dollars  When it comes to loyalty programs, the one size fits all approach doesn’t work. A loyalty program’s structure, reward offering, and communications need to be relevant to your customers to be effective. For example, the type of benefits that are important to Millennial may not be as important Read more…

Loyalty Program Members Generate More Revenue than Non-members

Members of Customer Loyalty Programs Generate Significantly More Revenue than Non-Members Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. The study was based on a survey of retailers across specialty, big-box, department, Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Programs This is not an exhaustive list of all the types of loyalty programs. The loyalty programs listed below are five of the most popular types of loyalty programs. For each type of loyalty program we’ve provided 1) a brief overview, 2) the pro’s and cons of each type of loyalty Read more…

Overcome Poor Loyalty Program Performance

Is it Time to Update Your Loyalty Program? We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good Read more…

Patient Loyalty: What it Takes to Earn Their Loyalty

Healthcare Marketing Best Practices Patient Loyalty: What it Takes to Earn Their Loyalty from Sallie Burnett Healthcare is one of the necessities a human can’t live without. Everyday people work and save some money just for their health purposes. With this in mind, more organizations offering healthcare services have come up. Now patients have to Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

BP Scores Big with Real-time Loyalty Redemption

Following a successful pilot, BP is rolling out real-time, point-of-sale redemption as part of the Driver Rewards loyalty program . In the pilot program, more than 7,000 BP gas stations across the United States used FIS Premium Payback™ technology to allow consumers to redeem rewards points for real-time discounts using just a single swipe of their Read more…

6 Quick Tips to Increase Loyalty Program Participation

Customer Loyalty Numbers Consumers belong to an average of 13.4 loyalty programs but are active in only 6.7 programs. Only 23% of consumers say they are satisfied with how points can be earned in the loyalty programs they are members of. 40% of consumers that don’t use their loyalty card say it is because they Read more…

Pepperidge Farm Launches Digital Rewards Program

Pepperidge Farm Rewards Program In April, Pepperidge Farm launched its first digital rewards program for consumers on PepperidgeFarmReward.com. The eight-week program rewards Pepperidge Farm® consumers with a local beauty treatment or health & wellness session when they purchase three loaves of Pepperidge Farm Farmhouse™ or Whole Grain sandwich bread between April 19 and June 19, 2016, and upload their Read more…

AT&T thanks Customer Appreciation Program

AT&T Announces Customer Appreciation Program In June, AT&T Inc. launched AT&T thanksSM, an appreciation program. AT&T thanks is a customer appreciation program – AT&T1customers2 get benefits from the start. No sign-ups. No fees. No waiting periods. “Great service goes beyond the day to day relationship we have with our customers – it also includes ways to say thank you Read more…