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Mosquito Joe Launches Share the Mojo Customer Referral Rewards Program

Mosquito Joe, a provider of residential and commercial mosquito and pest control treatment, announced the launch of their new customer referral rewards program, “Share the MoJo.” New customers who sign up as a result of a referral will receive a $25 account credit, as will the customer who referred them. Mosquito Joe offers a barrier Read more…

Middle Township Committee Launches Property Tax Reward Card Program

Middle Township Committee launches Property Tax Reward Card Program. The program, managed by third-party FinCredit, Inc., will be implemented for all of Middle Township businesses and residents to participate. “We are pleased to announce the approval of this innovative program for Middle Township. This is just one part of our Buy Local Initiative that we Read more…

Games People Play: Engaging Your Loyal Customers With Gamification

What better way to engage with your best customers than to have a little fun. After all, that’s what playing games is supposed to all be about. Adding the element of gamification into a loyalty program’s tactics can result in amplified engagement and ultimately increased loyalty.   Game On There are obvious synergies between the Read more…

Does Loyalty Really Exist?

It was just a few decades ago that customer loyalty practically felt tangible. Customers knew the names of their local business owners by name and felt an affinity for them and their goods and services. Today’s retail landscape is not quite so straightforward. Branding, social media, online presence, a challenging economy and a competition-filled marketplace Read more…

Do You Pass the Relevancy Test?

Consumers have a lot of choices these days. So many, in fact, that it can be easy to become overwhelmed and indifferent to all the screaming advertisers do to get their attention. Only thing is — screaming is not going to gain you customer trust. Relevancy will. Essentially, consumers feel that they’re drowning in information Read more…

Saks Looks to Harness Arsenal of Digital Marketing Tools for 2012 Success

The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts. Saks, owner of Saks Fifth Avenue and Saks.com, expects sales growth this year of 8-9 percent, according to CEO Stephen Sadove. The Read more…

More than money separates use of Social Networks by affluent consumers

Branding is a key motivation in reaching wealthy internet users via Social Media networking channels. But, according to a recent Affluence Collaborative for significantly different reasons than other market segments. And the social networks they use in the process are different, too. Most of us pursue brands on social networks to grab deals and discounts. Read more…

Firefly Rewards Helps Small Business

Ever wonder who is the backbone to the rewards programs offered by Applebees, Best Buy, Staples, American Airlines, TGI Fridays, and many popular supermarkets? It is an online automated rewards company called Firefly Rewards, who is the third party, driving force behind these successful companies who have many repeat and loyal customers. According to WebWire Read more…

Building Loyalty with a Focus Group of Millions

People have become the center of the internet .… The voice of your fan can be amplified to a chorus, and a focus group can be the size of a country. A top Facebook executive says social media have the potential to become “the most powerful marketing medium ever created.” Joanna Shields, Facebook’s VP for Read more…

Social Media Networks Most Valued for Loyalty Promotion

A recent study finds U.S. companies that use social media to deepen customer loyalty spend nearly twice as much on that marketing as do companies who use social media to attain other objectives. Average spending by respondents who focused on loyalty is expected to top $100,000 – nearly twice as much as those focusing on Read more…