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Narrow in on Your Target Market and Stop Marketing to the Masses

Defining your target market Marketers know that the best way to increase their bottom line is by targeting their marketing efforts to individuals who will actually buy their products and services. However, if marketing execution is driven by measuring data at the aggregate level instead of the customer level, companies may be marketing to the Read more…

Consumer Data Collection Okay if Fair Return

“Big data” has now become a staple of the modern marketer’s toolkit – along with real-time communications through social media, e-commerce-based websites and other tools designed to foster a sense of intimacy and trust in an increasingly impersonal marketplace.Yet the data shows that companies today are continuing to score low in the trust department when Read more…

Millennials Trust Companies To Keep Personal Information Safe

Millennials Most Trusting on Safety of Personal Information In spite of high-visibility data breaches, 44% of millennials in the United States believe that their personal information is kept private “all” or “most of the time” by the businesses or companies they do business with. This is the highest of all major U.S. generational groups. Just Read more…

Big Data Was All The Rage. What’s Next?

Now that marketers have so much more data, they want to use the data to become more customer centric. Fifty-three percent of marketers surveyed stated a need to be more customer-centric and 9 in 10 say individualized marketing is a priority. See the 2015 Global Data-Driven Marketing Survey conducted by Teradata for additional information. More Read more…

Marketing Segmentation Gives Marketers an Edge in the Market Place

Today, more than ever before, marketers recognize the need for targeted marketing. Consumers receive so many messages on a daily basis that they are forced to quickly identify and filter out irrelevant messages. Marketers are now left with the tough job of quickly enticing an individual before they decide the message is not worth their Read more…

Is your marketing database on the edge of technology or retirement?

Marketers know that developing and executing successful marketing strategies that will create a positive impact on their organization’s bottom line begins with the knowledge found in consumer data. Consumer data provides insight about who buys your products or services, why they purchase, when they purchase, what turns a prospect into a customer and so much Read more…

How Smart Data Boosts Customer Lifetime Value

The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans to work Read more…