• Category

    Category

Study: Customer Data Exchange & Customer Expectations

The Value of Customer Data According to new research from Aimia, 71% of consumers believe their preferred brands are good at using their data to make online shopping better, but they also want to have more control over how brands use their data. This surprising finding was based on an online survey of 15,000 people Read more…

Customer Experience Benchmark Study for B2B Marketers

What makes up an effective customer experience? 85% of B2B marketers agree that consistency across content, teams and channels are the backbone of an effective customer experience according to new research from Kpost. This key finding was based on an online survey that sought to identify and benchmark the key indicators of B2B customer experience success. Read more…

In-Store Experience Critical Part of Consumer Buying Process

Physical retail stores are still relevant! Finding from the 2015 TimeTrade report indicate that consumers are looking to the in-store experience to help them validate their final purchasing decisions. In addition, high personalization is one of the trends in retail business in 2016. The more the e-commerce is overtaking the physical shops, the more customers Read more…

Customer Retention: How to Turn Unhappy Customers into Lifelong Customers

Customer Retention Tips and Trick Every business has had an experience with an unhappy customer. It can be unpleasant, frustrating and downright challenging, but you can turn this negative into a positive. It’s not possible to make everyone happy, all of the time. There will always be some complaints. It’s how you react to these Read more…

Cracker Barrel Wins Best Customer Experience Award

Cracker Barrel Customer Experience Earns Third Consumers’ Choice Award in Four Years Cracker Barrel Old Country Store® was named Chain Restaurant Consumers’ Choice Awards winner in the full service restaurant category for the value it provides through excellent service, marking the restaurant company’s third win since 2013. The customer experience is judged by criteria such Read more…

Consumers and Retail Brands Love Shopkick App

Shopkick App Shopkick, the shopping companion app that makes in-store shopping more rewarding, personal and enjoyable, has blown past 15 million users worldwide, doubling its user base in one year. Shopkick’s passionate users also spent almost two hours per month in the shopkick app during July 2015, according to data from Nielsen’s Electronic Mobile Measurement Read more…

Understanding The Brand and Customer Data Exchange

New global research from Microsoft uncovered fresh insights into consumers’ attitudes towards the exchange of personal data with brands. The Consumer Data Value Exchange Study, which is part of Microsoft’s bi-annual Digital Trends report, found that while 41% of global consumers consciously share personal information with brands, a larger percentage – 56% – believe that Read more…

Quotes About Loyalty

Quotes About Loyalty to Inspire You Improving customer loyalty requires a fundamental shift in mind-set and culture. Customers need to be though of as people and not transactions. Companies need to put the customer at the center of the business and earn the customer’s trust by consistently providing them customers with real value and exceeding Read more…

Quotes on Loyalty to Inspire Marketers

Quotes On Loyalty Marketers Can Live By Here are quotes on loyalty from journalists, authors, politicians and business leaders that will help motivate you to create a differentiated customer loyalty program that will give you more insight into the customer, leverage the customer insight to increase the sales of undersold and/or highly profitable customers and Read more…

Firehouse Subs Launches Mobile Ordering & Loyalty App

Fast casual restaurant chain, Firehouse Subs launches state-of-the-art mobile ordering and loyalty app that allows guests to find locations, place their orders while on the go through their mobile phone. They can earn loyalty credit (one point for every $0.01 spent) for in-restaurant and in-app orders and for playing Blaze Hopper, Firehouse Subs’ in-app game. Read more…