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Study: Customer Data Exchange & Customer Expectations

The Value of Customer Data According to new research from Aimia, 71% of consumers believe their preferred brands are good at using their data to make online shopping better, but they also want to have more control over how brands use their data. This surprising finding was based on an online survey of 15,000 people Read more…

Customer Experience Benchmark Study for B2B Marketers

What makes up an effective customer experience? 85% of B2B marketers agree that consistency across content, teams and channels are the backbone of an effective customer experience according to new research from Kpost. This key finding was based on an online survey that sought to identify and benchmark the key indicators of B2B customer experience success. Read more…

In-Store Experience Critical Part of Consumer Buying Process

Physical retail stores are still relevant! Finding from the 2015 TimeTrade report indicate that consumers are looking to the in-store experience to help them validate their final purchasing decisions. In addition, high personalization is one of the trends in retail business in 2016. The more the e-commerce is overtaking the physical shops, the more customers Read more…

Cracker Barrel Wins Best Customer Experience Award

Cracker Barrel Customer Experience Earns Third Consumers’ Choice Award in Four Years Cracker Barrel Old Country Store® was named Chain Restaurant Consumers’ Choice Awards winner in the full service restaurant category for the value it provides through excellent service, marking the restaurant company’s third win since 2013. The customer experience is judged by criteria such Read more…

Consumers and Retail Brands Love Shopkick App

Shopkick App Shopkick, the shopping companion app that makes in-store shopping more rewarding, personal and enjoyable, has blown past 15 million users worldwide, doubling its user base in one year. Shopkick’s passionate users also spent almost two hours per month in the shopkick app during July 2015, according to data from Nielsen’s Electronic Mobile Measurement Read more…

Understanding The Brand and Customer Data Exchange

New global research from Microsoft uncovered fresh insights into consumers’ attitudes towards the exchange of personal data with brands. The Consumer Data Value Exchange Study, which is part of Microsoft’s bi-annual Digital Trends report, found that while 41% of global consumers consciously share personal information with brands, a larger percentage – 56% – believe that Read more…

Kohl’s Integrates Loyalty Program Within Apple Pay

Kohl’s Department Stores recently announced it will bring Apple Pay, which has transformed mobile payments with the easy, secure and private way to pay, to customers in all Kohl’s stores nationwide this fall. Kohl’s will also be among the first retailers to integrate both its Kohl’s Charge private credit card as a form of payment Read more…

Kellogg’s Improves Family Rewards Program

Kellogg’s has made changes to its Kellogg’s Family Rewards program. Members no longer need to enter codes found on the inside of packages, making it easier than ever for people to collect points and earn rewards. Plus, more Kellogg brands are participating in the program, so more purchases than ever provide points which may be Read more…

Corinthia Hotels Announces Rewards Program

Corinthia Hotels rewarding customers who book their stays online directly through their website. Corporate and leisure guests booking through corinthia.com can earn rewards from free room upgrades and complimentary late checkouts to discounted meals and spa treatments at the European hotels. Guests booking through corinthia.com will also be given the chance to ‘Win Back Your Read more…

Study: Customer Loyalty in the Restaurant Industry

Restaurant Rewards Program Members are More Satisfied Stronger Brand Advocates A recent Deloitte study, “Second Helpings: Building Customer Loyalty in the Fast Service and Casual Dining Restaurant Sector,” surveyed more than 4,000 patrons of quick-service restaurants to find out attitudes and behaviors regarding loyalty and restaurant rewards programs at these establishments. The study found that Read more…