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Starbucks Brews Up Loyalty on the Move

Are the days of plastic loyalty cards clogging up our wallets numbered? Some may think so when they look at the success some companies are experiencing as they add mobile apps as a way to drive their loyalty initiatives. Sure, those handy plastic cards provide access to perks — including discounts, free shipping and the Read more…

Six Signs Your Loyalty Program Needs a Refresh

So you’ve bought into the idea of loyalty program, crunched the numbers, got the buy off and launched the program. Then what? To remain fresh and relevant to your customers, your program needs to evolve and grow. Not sure if what you’re doing is enough? Here are six signs that you need to refresh your Read more…