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Kroger Launches #SharingCourage Campaign

#SharingCourage is a Campaign to Support Breast Cancer Awareness This month Kroger stores launched its annual #SharingCourage campaign, lighting its headquarters building pink and encouraging customers to join in the fight against breast cancer by taking action online and in their communities. “No one should face breast cancer alone, so Kroger is proud to be Read more…

Research: Millennials are More Engaged in Corporate Social Responsibility

Millennials are Universally More Engaged in Corporate Social Responsibility (CSR) Efforts According to the newly released 2015 Cone Communications Millennial CSR Study  more than nine-in-10 Millennials would switch brands to one associated with a cause and two-thirds use social media to engage around CSR. “This research reiterates the significant differences in how gender, life-stage and Read more…

Cause Marketing Programs Build a Better World

The Cause Marketing Halo Awards bring clarity, innovation and best practice to light. The honor roll of finalists in the 2016 Cause Marketing Halo Awards reveals the diversity of issues companies are tackling in their efforts to do well by doing good. Equally striking are the many, very creative approaches companies and causes took at Read more…

Toys”R”Us Launches Fundraising and Awareness Campaign

Last month, the toy giant announced the launch of its brand-new ‘Play With Purpose’ fundraising and awareness campaign. In partnership with Save the Children – the mission is to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; Read more…

Easter Seals and Special Olympics Team Up with Canada Safeway to Raise Funds for Canadians with Disabilities

Jointly today Easter Seals Canada and Special Olympics Canada have launched a fundraising and awareness building campaign in support of Canadians with physical and intellectual disabilities. The two charities will partner with Canada Safeway stores throughout the month of April with the hope of educating thousands of Canadians and encouraging financial support for their programs. Read more…

Ikea Saves The Children When Facebook Fans Invite Friends To Shop

[MediaPost, 1/9/12] One of the more successful digital tactics for cause marketing is a Facebook “Like” promotion. When you Like the nonprofit’s page or the company’s page — or both, depending on the promotion — the company makes an in-kind or cash donation to the nonprofit. On Jan. 14, Ikea is hosting a “Bring Your Read more…

Subaru Uses Facebook to for Cause Marketing

[Mediapost, August 25, 2011] Subaru is launching a Facebook campaign that encourages people to choose a charity for the automaker to partner with in this fourth annual Subaru Share the Love event. The automaker, which launched the program in 2007, said it has donated $15 million to charities, and plans to donate $20 million this Read more…

Taking Action: Become a Cause Marketer

If there are things you don’t like in the world you grew up in, make your own life different.” – Dave Thomas Dave Thomas Foundation for Adoption (Wendy’s) How must your company change in order to get to that next level of growth, respect and profitability? Well, many experts swear by the creation of a Read more…

Practical Advice for Cause Marketers ….

While a cause-marketing program can embark on almost any form of altruistic support, roughly three-quarters of consumers agree on a short-list agenda for support: Access to clean water Disaster relief Economic development Education Environment Health and disease Hunger The promotion of such causes are elevated by association with a well-known corporate brand, which has long Read more…

Cause Marketing: Corporate Accountability Goes Global

“Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind. And greed, you mark my words, will save … that malfunctioning corporation called the USA. … The Read more…