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Kroger Launches #SharingCourage Campaign

#SharingCourage is a Campaign to Support Breast Cancer Awareness This month Kroger stores launched its annual #SharingCourage campaign, lighting its headquarters building pink and encouraging customers to join in the fight against breast cancer by taking action online and in their communities. “No one should face breast cancer alone, so Kroger is proud to be Read more…

Research: Millennials are More Engaged in Corporate Social Responsibility

Millennials are Universally More Engaged in Corporate Social Responsibility (CSR) Efforts According to the newly released 2015 Cone Communications Millennial CSR Study  more than nine-in-10 Millennials would switch brands to one associated with a cause and two-thirds use social media to engage around CSR. “This research reiterates the significant differences in how gender, life-stage and Read more…

Cause Marketing Programs Build a Better World

The Cause Marketing Halo Awards bring clarity, innovation and best practice to light. The honor roll of finalists in the 2016 Cause Marketing Halo Awards reveals the diversity of issues companies are tackling in their efforts to do well by doing good. Equally striking are the many, very creative approaches companies and causes took at Read more…

Toys”R”Us Launches Fundraising and Awareness Campaign

Last month, the toy giant announced the launch of its brand-new ‘Play With Purpose’ fundraising and awareness campaign. In partnership with Save the Children – the mission is to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; Read more…

Dairy Queen shows promising results with an NFC-enabled loyalty program promotion.

Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, considering he targeted Read more…

Seeing great strides in NFC-enabled loyalty programs.

[Source: itweb] Last weekend, Loftus Versveld Stadium, in Pretoria, became the first stadium in SA to offer spectators near-field communication (NFC)-enabled turnstiles andaccess with the tap of a card. The paperless NFC ticketing project is a collaborated effort by Blue Label Telecoms, Ticketpros and liquidNFC. It allows supporters to purchase their tickets on their mobile Read more…

How Smart Data Boosts Customer Lifetime Value

[Source: Wired] The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans Read more…

Dairy Queen shows promising results with an NFC-enabled loyalty program promotion.

[Source: Target Marketing] Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, Read more…

Seeing great strides in NFC-enabled loyalty programs.

[Source:itweb] Last weekend, Loftus Versveld Stadium, in Pretoria, became the first stadium in SA to offer spectators near-field communication (NFC)-enabled turnstiles andaccess with the tap of a card. The paperless NFC ticketing project is a collaborated effort by Blue Label Telecoms, Ticketpros and liquidNFC. It allows supporters to purchase their tickets on their mobile phones Read more…

Easter Seals and Special Olympics Team Up with Canada Safeway to Raise Funds for Canadians with Disabilities

[SOURCE: Special Olympics Canada] Jointly today Easter Seals Canada and Special Olympics Canada have launched a fundraising and awareness building campaign in support of Canadians with physical and intellectual disabilities. The two charities will partner with Canada Safeway stores throughout the month of April with the hope of educating thousands of Canadians and encouraging financial Read more…