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American Eagle Launches AEO Connected Loyalty Program

American Eagle’s Loyalty Program Now Delivers a Better In-Store, Online and Mobile Brand Experience   American Eagle Outfitters, recently announced the launch of AEO Connected, a new, highly-digitized loyalty program serving all American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected, where they enjoy greater convenience, more Read more…

Zoes Kitchen Launches ZK Rewards Loyalty Program

Zoes Kitchen Announces ZK Rewards Loyalty Program and New ZK Mobile App Zoës Kitchen recently announced the launch of ZK Rewards – its new omnichannel, surprise and delight loyalty program. Additionally, the company launched its new mobile app for the iOS and Android operating systems. In tandem with the company’s newly designed web site, these Read more…

Yesway’s Loyalty Program Rewards Customers with ‘Smiles’ Points

Yesway Rewards Gives Customers More of What They Want When They Want It The program rewards Yesway customers with a friendly and fun currency called “Smiles” for each dollar spent on fuel or in-store merchandise. Smiles can be redeemed for items like free fountain drinks, iced tea and Yesway-branded coffee, free roller grill items and Read more…

L’Oreal Paris Launches ‘Worth It Rewards’ Loyalty Program

L’Oreal’s New Loyalty Program Combines Rewards and Giving Back L’Oréal Paris, the #1 Global Beauty Brand, launches “Worth It Rewards,” a first-in-mass for beauty, multi-category loyalty program. Offered across the brand’s four categories – Cosmetics, Hair Color, Hair Care and Skin Care – the program rewards consumers for purchases they are already making, while also Read more…

Office Depot Announces New Loyalty Program

New Loyalty Program Offers Rewards On Everything Office Depot, Inc. has announced a new loyalty program to save customers money with expanded benefits, “Office Depot OfficeMax Rewards Everything”. The program has been updated to ensure every member is rewarded, and by creating a VIP tier, gives members even more savings while delivering an exclusive experience. Read more…

GNC’s New Loyalty Program Delivers Positive Results

GNC’s Revamped Loyalty Program is Attracting New Customer, Increased Transactions and More! In 2016, GNC launched a major rebranding effort to magnify customer experience and customer engagement with a new loyalty program, One New GNC. The company now offers a single price both in-store and on GNC.com, replacing multiple pricing structures across channels and membership Read more…

Macy’s To Revamp Loyalty Program

New Loyalty Program Offers Simplicity, Incentives, Tiered Benefits and More! This fall, Macy’s will be rolling out its new loyalty program, which is meant to simplify the coupon process and increase rewards for the 9% of customers who account for 46% of the department store’s sales. The program will begin as a reinvention of Macy’s Read more…

10 Tips to Build Customer Loyalty

Providing great customer service will help your business build customer loyalty. The benefits are obvious — loyal customers tend to purchase more frequently, are brand advocates who freely recommend your business to others, and it costs less to sell to them. Understanding how to keep your customers happy is the key to building customer loyalty. Read more…

10 Do’s and Don’ts of Loyalty and Rewards Programs

Customer Insight Group Participated in Mediaplanet’s Loyalty and Rewards Supplement in USA TODAY. Customer Insight Group, Inc. united with industry leaders to showcase best practices in loyalty and rewards program in Mediaplanet’s Loyalty and Rewards campaign. The campaign focused on solutions business owners looking to maximize their marketing efforts could execute. Our article, 10 Rights, Read more…

Battle for the Sexes: Brand Loyalty

Battle for the Sexes: Loyalty and the Gender Divide Today’s retailers are constantly working to create new, effective, and strong relationships with their customer base that lead to stronger brand loyalty. A recent report from CrowdTwist reveals a shift in purchasing power, from the historical 85% determined by women to a growing active role by Read more…