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How to Get Referrals

Definition of a Referral What is a referral? A referral is the act of an existing customer recommending or vouching for the value of a company’s products or services to another. Why are Referrals Important? Listed below are four reasons that referrals are the most powerful way to get new perspective customers and close more sales. Read more…

Study Reveals Customer Retention Top Priority for 2017

Business Performance Study: Customer Retention is #1 Strategic Imperative for 2017 A recent study conducted by Altify in conjunction with IDD Consults takes a look at the challenges that face enterprise B2B companies in 2017. It explores strategic initiatives, revenue considerations, top priorities for businesses and metrics that can be used to gauge progress. To Read more…

Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

Customer Retention: How to Turn Unhappy Customers into Lifelong Customers

Customer Retention Tips and Trick Every business has had an experience with an unhappy customer. It can be unpleasant, frustrating and downright challenging, but you can turn this negative into a positive. It’s not possible to make everyone happy, all of the time. There will always be some complaints. It’s how you react to these Read more…

Five Customer Loyalty Tips

Loyalty programs when leveraged to there fullest have the opportunity to drive revenue growth, brand advocacy and maximize customer lifetime value. Yet, marketers continue to barrage consumers with irrelevant messages, low-value rewards, and impersonal social media engagements. What’s worse – large percent of companies don’t have a strategy for identifying their best customers and building Read more…

7-Eleven Leverages Loyalty Program to Collect Customer Insight

7-Eleven, Inc. wants its customers to drink up … because the more often they do, the more FREE coffee, Big Gulp®, Slurpee® and Chillers® drinks they’ll earn. In 2014, 7-Eleven launched the 7-Eleven mobile app, 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased. To participate Read more…

Study: Are App Frustrations Loyalty Crushers?

While a slow checkout line, an awkward return process or a snarky sales associate can play havoc with consumer loyalty, a poor app experience can be equally detrimental, argues CA Technologies. Declaring brand loyalty now has a “six-second shelf life,” the software maker concluded in a new report that brands not delivering a positive application Read more…

Corinthia Hotels Announces Rewards Program

Corinthia Hotels rewarding customers who book their stays online directly through their website. Corporate and leisure guests booking through corinthia.com can earn rewards from free room upgrades and complimentary late checkouts to discounted meals and spa treatments at the European hotels. Guests booking through corinthia.com will also be given the chance to ‘Win Back Your Read more…

Grow Your Business by Building Consumer Trust

When you walk into a bank to deposit your payroll check or approach an ATM to withdraw money for a night on the town, you have reasonable assurance that you are safe in doing so – an armed guard, perhaps, security cameras, well-lit public access, etc. When convenience store chains started opening 24-7 decades ago, Read more…

Mosquito Joe Launches Share the Mojo Customer Referral Rewards Program

Mosquito Joe, a provider of residential and commercial mosquito and pest control treatment, announced the launch of their new customer referral rewards program, “Share the MoJo.” New customers who sign up as a result of a referral will receive a $25 account credit, as will the customer who referred them. Mosquito Joe offers a barrier Read more…