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Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

Customer Retention: How to Turn Unhappy Customers into Lifelong Customers

Customer Retention Tips and Trick Every business has had an experience with an unhappy customer. It can be unpleasant, frustrating and downright challenging, but you can turn this negative into a positive. It’s not possible to make everyone happy, all of the time. There will always be some complaints. It’s how you react to these Read more…

Five Customer Loyalty Tips

Loyalty programs when leveraged to there fullest have the opportunity to drive revenue growth, brand advocacy and maximize customer lifetime value. Yet, marketers continue to barrage consumers with irrelevant messages, low-value rewards, and impersonal social media engagements. What’s worse – large percent of companies don’t have a strategy for identifying their best customers and building Read more…

7-Eleven Leverages Loyalty Program to Collect Customer Insight

7-Eleven, Inc. wants its customers to drink up … because the more often they do, the more FREE coffee, Big Gulp®, Slurpee® and Chillers® drinks they’ll earn. In 2014, 7-Eleven launched the 7-Eleven mobile app, 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased. To participate Read more…

Study: Are App Frustrations Loyalty Crushers?

While a slow checkout line, an awkward return process or a snarky sales associate can play havoc with consumer loyalty, a poor app experience can be equally detrimental, argues CA Technologies. Declaring brand loyalty now has a “six-second shelf life,” the software maker concluded in a new report that brands not delivering a positive application Read more…

Corinthia Hotels Announces Rewards Program

Corinthia Hotels rewarding customers who book their stays online directly through their website. Corporate and leisure guests booking through corinthia.com can earn rewards from free room upgrades and complimentary late checkouts to discounted meals and spa treatments at the European hotels. Guests booking through corinthia.com will also be given the chance to ‘Win Back Your Read more…

Grow Your Business by Building Consumer Trust

When you walk into a bank to deposit your payroll check or approach an ATM to withdraw money for a night on the town, you have reasonable assurance that you are safe in doing so – an armed guard, perhaps, security cameras, well-lit public access, etc. When convenience store chains started opening 24-7 decades ago, Read more…

Mosquito Joe Launches Share the Mojo Customer Referral Rewards Program

Mosquito Joe, a provider of residential and commercial mosquito and pest control treatment, announced the launch of their new customer referral rewards program, “Share the MoJo.” New customers who sign up as a result of a referral will receive a $25 account credit, as will the customer who referred them. Mosquito Joe offers a barrier Read more…

Study: Consumers Want a More Personalized Retail Experiences

Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey conducted by Synqera. Within the survey, 85% of respondents said they would return to brick and mortar stores when alerted to upcoming sales of previously purchased items. “We know there’s an appetite for customer engagement and retention through clear Read more…

Study: Confidence and Trust Are Building Among Bank Customers

After a number of years of sharp decline, confidence in the banking industry is on the rise, trust in individual banks is high and most customers across the globe are satisfied enough to recommend their main banking provider, finds EY’s 2014 global consumer banking survey. The study, Winning through customer experience, which surveyed over 32,000 Read more…