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Can Millennials Be Swayed by a Good Loyalty Program?

Can You Woo Millennials with a Rewards Program? Several studies have found that rewards programs are not only popular with millennials but that millennials are willing to pay for loyalty programs. The credit card industry has noticed that millennials are making their choices on which type of card to sign up for based on its rewards Read more…

Sears Leverages Loyalty Program to Lock In Holiday Sales

Member Bonus Event to Feature First-Ever Shop Your Way Holiday Guarantee In an unprecedented move, Sears announced a “Sears Holiday Guarantee” – if any item purchased in-store at its upcoming Sears Days Lowest Prices of the Season Member Bonus Event goes lower in the same store through Dec. 24, Sears will automatically credit the Shop Read more…

Keep That Customer

Obviously all marketers want happy customers who come back again and again. But what is the secret to retaining and building positive customer relationships and brand loyally? The secret to a happy customer is marketing data integration coupled with real-time data. We are all aware that organizations have the ability to collect mounds of data, Read more…

What are the Benefits of a Loyalty Program

Click on loyalty infograph to view full size.   Justifying a Loyalty Program Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that they work very well. A recent Experian study shows, 75% of U.S. companies with Read more…

Quotes About Loyalty

Quotes About Loyalty to Inspire You Improving customer loyalty requires a fundamental shift in mind-set and culture. Customers need to be though of as people and not transactions. Companies need to put the customer at the center of the business and earn the customer’s trust by consistently providing them customers with real value and exceeding Read more…

Quotes on Loyalty to Inspire Marketers

Quotes On Loyalty Marketers Can Live By Here are quotes on loyalty from journalists, authors, politicians and business leaders that will help motivate you to create a differentiated customer loyalty program that will give you more insight into the customer, leverage the customer insight to increase the sales of undersold and/or highly profitable customers and Read more…

Inspirational Loyalty Quotes

Loyalty quotes to leave you inspired. These loyalty quotes come from business leaders like Bill Gates, authors and others who have thought long and hard about how not just meeting customers expectations but exceeding them has a significant impact on customer loyalty. The first step in exceeding your customer’s expectations is to know those expectations. Read more…

Five Customer Loyalty Tips

Loyalty programs when leveraged to there fullest have the opportunity to drive revenue growth, brand advocacy and maximize customer lifetime value. Yet, marketers continue to barrage consumers with irrelevant messages, low value rewards and impersonal social media engagements. What’s worse – large percent of companies don’t have a strategy for identifying their best customers and Read more…

7-Eleven Leverages Loyalty Program to Collect Customer Insight

7-Eleven, Inc. wants its customers to drink up … because the more often they do, the more FREE coffee, Big Gulp®, Slurpee® and Chillers® drinks they’ll earn. In 2014, 7-Eleven launched the 7-Eleven mobile app, 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased. To participate Read more…

Study: Are App Frustrations Loyalty Crushers?

While a slow checkout line, an awkward return process or a snarky sales associate can play havoc with consumer loyalty, a poor app experience can be equally detrimental, argues CA Technologies. Declaring brand loyalty now has a “six-second shelf life,” the software maker concluded in a new report that brands not delivering a positive application Read more…