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Battle for the Sexes: Brand Loyalty

Battle for the Sexes: Loyalty and the Gender Divide Today’s retailers are constantly working to create new, effective, and strong relationships with their customer base that lead to stronger brand loyalty. A recent report from CrowdTwist reveals a shift in purchasing power, from the historical 85% determined by women to a growing active role by Read more…

Loyalty Program Rewards go Deeper than Dollars

Loyalty Program Rewards go Further than Dollars  When it comes to loyalty programs, the one size fits all approach doesn’t work. A loyalty program’s structure, reward offering, and communications need to be relevant to your customers to be effective. For example, the type of benefits that are important to Millennial may not be as important Read more…

Loyalty Program Members Generate More Revenue than Non-members

Members of Customer Loyalty Programs Generate Significantly More Revenue than Non-Members Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. The study was based on a survey of retailers across specialty, big-box, department, Read more…

How To Use Youtube For Business Marketing

Youtube Marketing Tips There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Programs This is not an exhaustive list of all the types of loyalty programs. The loyalty programs listed below are five of the most popular types of loyalty programs. For each type of loyalty program we’ve provided 1) a brief overview, 2) the pro’s and cons of each type of loyalty Read more…

How to Design a Successful Loyalty Program

Whether your loyalty program is “official” or informal, complex or super user-friendly, it is critical that you think it through thoroughly at inception, and pay close attention to its ongoing execution and profitability. Whatever your plan, six factors loom critical in any loyalty effort. Successful loyalty plans are strategic Trade-offs are required to attain financial Read more…

Millennial Research: Factors Driving US Millennials Brand Disloyalty

67 % of millennials changed brands in the last year according to a survey by YouGovnd and supply chain commerce cloud provider GT Nexus. Although this clear lack of brand loyalty among 18-34 year olds is intriguing, the truly stunning finding of this study is the cause of their disloyalty. Factors that Drive Millennials’ Brand Read more…

Study: Customer Data Exchange & Customer Expectations

The Value of Customer Data According to new research from Aimia, 71% of consumers believe their preferred brands are good at using their data to make online shopping better, but they also want to have more control over how brands use their data. This surprising finding was based on an online survey of 15,000 people Read more…

Customer Experience Benchmark Study for B2B Marketers

What makes up an effective customer experience? 85% of B2B marketers agree that consistency across content, teams and channels are the backbone of an effective customer experience according to new research from Kpost. This key finding was based on an online survey that sought to identify and benchmark the key indicators of B2B customer experience success. Read more…

Overcome Poor Loyalty Program Performance

Is it Time to Update Your Loyalty Program? We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good Read more…