Make 2012 the year you harness the power of social media.

When the topic turns to social media, we can’t help but get all excited. After all, social media is an outstanding tool of customer engagement, and engaging, keeping and growing your customer relationships is what we’re passionate about. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy. Your days of being afraid of social media are over. It’s time to use it to your advantage.

Part II: First Things First: Executive Buy-in and Key Tactics for Social Media Success

You know that social media marketing should be an integral part of your marketing strategy. But leaping over that first hurdle of getting executive buy-off can be a stretch. This webinar is for them — and you. We’ll give you the facts you need to overcome executives concerns about integrating social media and the six steps you can take to harness the power of social media to engage your customers, build customer loyalty and reap profits. This webinar is loaded with everything you need to:

• Secure executive buy-in by showing how social media can address real business issues and achieve business objectives.
  
• Understand what works and what doesn’t.
  
• Initiate the six steps to plan and implement a successful social media strategy.

Listen to this recorded webinar:  http://customerinsightgroup.com/webinars